Interactive Brand Experiences

Explore the 2026 Nike After Dark Tour’s global debut in Shanghai, where runners engage with interactive installations like coin – activated message unlocks and personalized souvenir tickets. Discover how Nike connects its running community through immersive brand experiences at the Women’s Night Run Base Camp.

FORMS designed BYD Yangwang’s 7,500m² super flagship center in Changsha around a sequential brand and service experience.

VAVESTUDIO designed Bailian Group’s the bálancing booth at CIIE 2025 as an immersive space connecting art, technology and commerce.

FORMS designed DeRUCCI’s SI 3.0 retail experience in Dongguan around intelligent sleep products and immersive customer interaction.

FORMS developed the NARWAL booth at CES 2025 as a brand experience for the North American market.