interactive showroom design

Atlas Copco Client Experience Centre in Shanghai, designed by UNION, transforms a 1,000m² space into an immersive narrative stage for Smart Integrated Assembly. Three zones — SIA, hands-on client experience, and a live-stream studio — integrate brand innovation, sustainability and interactive industrial technology into a complete brand value system.

Explore BMW Motorrad’s 100th-anniversary brand experience space. Designed by MUTABOR, this modern Berlin showroom innovatively connects legendary motorcycles with design.