ATELIER BRÜCKNER × 四大极具影响力作品｜叙事与空间设计的极致融合

ATELIER BRÜCKNER 被誉为全球最具叙事力与创造力的空间设计事务所之一。总部位于德国斯图加特，他们的设计哲学是“叙事性空间”，擅长将建筑、展览与观众体验结合，通过空间讲述故事。无论是博物馆、世博会馆，还是品牌展台，他们的作品都以沉浸、叙事与科技的结合著称。
ATELIER BRÜCKNER, headquartered in Stuttgart, Germany, is internationally acclaimed as one of the most innovative and narrative-driven design studios. Guided by its philosophy of “Narrative Space,” the firm transforms architecture and exhibitions into immersive storytelling environments. From world-class museums and Expo pavilions to groundbreaking brand showcases, ATELIER BRÜCKNER is celebrated for seamlessly merging design, technology, and human experience to create spaces that captivate audiences worldwide.

WeHow 精选 4 个最具代表性的项目，带你深入了解 ATELIER BRÜCKNER 如何通过展览空间，重塑观众与品牌、城市、未来之间的关系。
WeHow has selected four of ATELIER BRÜCKNER ’s most iconic projects to showcase how the studio uses exhibition spaces to reshape the relationship between audiences, brands, cities, and the future.

一、深圳城市规划展 / Shenzhen Planning Exhibition

在这座融合当代艺术与城市规划的“双馆合一”文化地标中，ATELIER BRÜCKNER 负责了面积 8,500 平方米的城市规划展馆。
Within this culturally iconic “twin-venue institution” blending contemporary art and urban planning, ATELIER BRÜCKNER was responsible for the design of the Urban Planning Pavilion, which spans an area of 8,500 square meters.

展览主题为“深圳就是生命力”，分为三大叙事单元：
The exhibition’s theme is “Shenzhen is Vitality”, structured around three narrative sections:

• 城市共生（City Co-Existence）：通过增强现实与数字模型，展示深圳独特的山海格局和人与环境的共生关系。
  City Co-Existence: Using augmented reality and digital models, this section showcases Shenzhen’s unique landscape of mountains and sea, highlighting the symbiotic relationship between people and the environment.
• 城市共建（City Co-Construction）：通过大规模数字化地面投影，展现深圳自 1979 年以来的规划进程，并设计互动装置让观众模拟“建设”城市。
  City Co-Construction: Large-scale digital floor projections illustrate Shenzhen’s urban planning process since 1979, complemented by interactive installations that allow visitors to simulate “building” the city themselves.
• 城市共想（City Co-Wish）：结合实时数据、灯光算法与天际线装置，激发观众对未来城市的想象与表达。
  City Co-Wish: Combining real-time data, lighting algorithms, and skyline installations, this section inspires visitors to imagine and express visions for the city’s future.

展馆核心是直径15米的“鹏城透镜”中庭装置。分为三层结构：
At the heart of the exhibition is the “Shenzhen Lens,” a 15-meter-diameter installation in the central atrium. It consists of three layers:

1. 自然地理与生态系统；
   Natural geography and ecosystems
2. 城市形态与自然的融合；
   The integration of urban form with nature
3. 观众愿景与实时城市动态。
   Visitors’ visions and real-time urban dynamics

通过这座“透镜”，观众在行走中逐层理解深圳这座超大城市的生态逻辑与发展愿景。ATELIER BRÜCKNER 将复杂的城市规划转化为可感知、可参与的空间叙事，真正让观众成为“城市的一部分”。
Through this “lens,” visitors gradually gain an understanding of Shenzhen’s ecological logic and development vision as they move through the space. ATELIER BRÜCKNER transforms the complexity of urban planning into a tangible and participatory spatial narrative, allowing the audience to truly become part of the city.

二、迪拜未来博物馆《开拓者之旅》 / Museum of the Future – Journey of the Pioneers

作为迪拜最具标志性的文化地标之一，迪拜未来博物馆（Museum of the Future）以银色环状建筑和阿联酋书法文字外墙闻名于世。由 ATELIER BRÜCKNER 负责的常设展览《开拓者之旅》占据了三层、共 3000 平方米 的空间，为观众构建了一次沉浸式的未来探索之旅。
As one of Dubai’s most iconic cultural landmarks, the Museum of the Future is renowned worldwide for its silver torus-shaped structure and facade adorned with Arabic calligraphy. The permanent exhibition, “Journey of the Pioneers”, designed by ATELIER BRÜCKNER, spans three floors across 3,000 square meters, offering visitors an immersive journey into the future.

展览分为三个叙事章节：
The exhibition is divided into three narrative chapters:

1. 太空与能源-OSS Hope / Space and Energy – OSS Hope

观众以“时光舱”进入 2071 年的太空站 OSS Hope，在这里被招募为“未来先锋”。他们的任务是利用太阳能并通过月球传输为地球供能。站在指挥舱，还能俯瞰一个更加可持续的未来地球，例如绿化转型的开罗，以及正受森林火灾威胁的亚马逊雨林。
Visitors board a “time pod” to enter OSS Hope, a space station set in the year 2071, where they are recruited as “Future Pioneers”. Their mission is to harness solar energy and transmit it to Earth via the Moon. From the command cabin, they can look down upon a more sustainable future Earth—featuring examples such as a greening transformation in Cairo and the Amazon rainforest under threat from wildfires.

2. 地球生态修复 – HEAL研究所 / Earth Ecological Restoration – HEAL Institute

回到地球后，观众进入HEAL研究所，通过生物工程参与生态修复。这里包括：
After returning to Earth, visitors enter the HEAL Institute to participate in ecological restoration through bioengineering. This area includes:

1. 雨林体验厅：宏伟的木棉树与虚拟雨景交织，点云舞动展现亚马逊生命的隐形脉动。
   Rainforest Experience Hall: A grand kapok tree intertwines with virtual rain scenery, while point cloud animations reveal the hidden rhythms of Amazonian life.
2. 物种图书馆：2400 个水晶罐中收藏了活跃或已灭绝的物种基因。
   Species Library: Housing genetic material of both living and extinct species in 2,400 crystal jars.
3. 实验室与观测室：观众可使用“Biosynth”装置合成新物种，并在孵化器中看到未来科研成果，如防火树种、种子炸弹、富含脂质的藜麦等。
   Laboratory and Observation Room: Visitors can use the “Biosynth” device to create new species and observe future scientific achievements in incubators—such as fire-resistant trees, seed bombs, and lipid-rich quinoa.

3. 身心与感官疗愈 / ALWAHA

最后一站 Alwaha，是一片感官疗愈空间。观众穿过喷泉进入温暖的土色氛围，体验多种疗法：
The final stop, Alwaha, is a sensory healing space. Visitors pass through a fountain to enter a warm, earthy-toned environment and experience a variety of therapies:

1. 运动疗法：沉浸式投影让人随风与海浪舞动。
   Movement Therapy: Immersive projections allow visitors to dance with the wind and ocean waves.
2. 触觉与连接疗法：电磁波轻触手心，合唱互动装置投射光影宝石。
   Touch and Connection Therapy: Electromagnetic waves gently stimulate the palms, while an interactive choral installation projects shimmering light gems.
3. 冥想与静心：水与光交织在穹顶上，营造出内心平静与再生的氛围。
   Meditation and Mindfulness: Water and light interweave across the dome, creating an atmosphere of inner peace and renewal.

此外，一层还设有 Future Heroes 儿童馆（1200 平方米），为 12 岁以下儿童提供寓教于乐的互动探索场景。
Additionally, the first floor features Future Heroes, a children’s pavilion (1,200 sqm) designed for kids under 12, offering interactive and educational exploration spaces.

ATELIER BRÜCKNER 作为总策划与设计方，不仅统筹空间叙事、沉浸式技术与材料设计，还邀请了 20 多位专家与科学家参与研发，确保展览建立在最新的科研成果与未来构想之上。
As the master planner and designer, ATELIER BRÜCKNER was responsible not only for the overall spatial narrative, immersive technology, and material design, but also collaborated with over 20 experts and scientists in the development process. This ensured the exhibition is grounded in the latest scientific research and forward-looking concepts.

三、2025大阪世博会·阿联酋馆 / UAE Pavilion at Expo 2025 Osaka

在 2025 日本大阪世博会上，ATELIER BRÜCKNER 为阿联酋馆打造了一场沉浸式的多感官叙事展览，主题为 “Earth to Ether”（从大地到天空）。展馆面积 2,013 平方米，通过自然与再生材料、互动装置和数字媒体，将阿联酋的文化根基与未来愿景融汇一体，展现了一个既深深扎根于传统，又勇于开拓未来的国家。
At Expo 2025 Osaka Japan, ATELIER BRÜCKNER has created an immersive multi-sensory narrative exhibition for the UAE Pavilion, themed “Earth to Ether.” Covering an area of 2,013 square meters, the pavilion integrates the UAE’s cultural roots with its future vision through natural and recycled materials, interactive installations, and digital media—presenting a nation that is deeply rooted in tradition while boldly forging ahead into the future.

展馆的核心象征是枣椰树（Date Palm） ——这一在阿拉伯世界象征生命与坚韧的植物，被完整融入展馆：其木材、叶片和纤维被用于展厅立柱、展陈家具与导视系统。观众踏入展馆时，会看到由枣椰树废料纤维编织而成的 Al-Haseer 地毯，这一传统符号被赋予新的可持续意义，传递阿联酋文化的延续与革新。The central symbol of the pavilion is the date palm—a plant that represents life and resilience in the Arab world—seamlessly integrated into the pavilion’s design: its wood, fronds, and fibers are used in the exhibition hall’s columns, display furniture, and wayfinding systems. When visitors step into the pavilion, they are greeted by Al-Haseer carpets woven from date palm waste fibers; this traditional symbol has been given a new sustainable meaning, conveying the continuity and innovation of Emirati culture.

三大主题展区 Three Themed Exhibition Zones

1. 健康催化者 / Catalysts of Healthcare

传统的 Al Sadu 织物 与互动屏幕并置，呈现基因组研究、精准医疗和 AI 医疗应用的最新进展。观众可通过角色扮演体验医生诊断，直观理解医疗创新与文化的紧密联系。
Traditional Al Sadu textiles are juxtaposed with interactive screens, showcasing the latest advancements in genomic research, precision medicine, and AI-driven medical applications. Visitors can step into the role of a doctor to experience diagnosis, gaining an intuitive understanding of the close connection between medical innovation and culture.

2. 可持续守护者 / Stewards of Sustainability

一个动态太阳能板装置模拟太阳的运行，象征人与自然的共生。互动展示揭示 AI 智慧降温、废物能源化和自然驱动的创新。儿童还可化身“未来城市规划师”，设计属于自己的可持续城市。
A dynamic solar panel installation that simulates the sun’s movement, symbolizing the symbiosis between humans and nature. Interactive displays shed light on innovations such as AI-powered smart cooling, waste-to-energy conversion, and nature-inspired technologies. Children can also take on the role of “future urban planners” to design their own sustainable cities.

3. 太空探索者 / Explorers of Space

高达 7 米的火箭雕塑用棕榈纤维编织而成，数字互动屏幕连接了古人依靠星辰航海的传统与当代航天探索。观众可参与太空任务训练，感受阿联酋在航天领域的远大抱负。
Standing at 7 meters tall, the rocket sculpture is woven from palm fibers. Digital interactive screens bridge the traditional practice of ancient celestial navigation (where sailors relied on stars to navigate) and modern space exploration. Visitors can participate in space mission training, gaining a sense of the United Arab Emirates’ (UAE) ambitious aspirations in the aerospace sector.

展览的情感高潮是影像装置《Woven Legacies》——通过 3.5 米高的三块圆形屏幕，呈现一部诗意纪录片，讲述阿联酋人民如何在传统与现代交织中塑造未来。这一叙事不仅展示技术与文化的融合，更强调了人类与自然、与城市之间的共生关系。
The emotional highlight of the exhibition is the video installation Woven Legacies — a lyrical documentary presented across three 3.5-meter-high circular screens, depicting how the people of the UAE are shaping the future through the dialogue between tradition and modernity. The narrative not only showcases the integration of technology and culture, but also emphasizes the symbiotic relationship between humanity, nature, and the urban environment.

四、2019拉斯维加斯CES 现代汽车 / Hyundai’s ‘Design Your Own World’ CES 2019

在全球最大的科技展拉斯维加斯CES 2019上，ATELIER BRÜCKNER 为韩国现代汽车打造了面积约 575 平方米的展台，以“Design Your Own World”为主题，呈现未来智慧出行的全景蓝图。
At CES 2019 in Las Vegas—the world’s largest technology exhibition—ATELIER BRÜCKNER created a roughly 575-square-meter exhibition stand for Hyundai Motor (South Korea), centered on the theme “Design Your Own World” to present a comprehensive vision of the future of smart mobility.

360° 沉浸式环幕 / 360° Immersive Circular Screen

展台核心是一个巨大的 360° LED 环绕屏幕，观众被置身于动态生成的未来城市景象中，体验智能出行的多维场景。
The core of the exhibition stand is a massive 360° LED surround screen. Visitors are immersed in dynamically generated visions of a future city, experiencing multi-dimensional scenarios of smart mobility.

未来驾驶舱 / Cocoon-shaped Cockpit

中央的“驾驶舱”像一个多功能“水晶球”，观众进入后可以切换运动、办公、购物、休闲等多种生活模式，模拟未来汽车如何融入人类日常。
The central “cockpit” resembles a multi-functional “crystal sphere”: once inside, visitors can switch between various lifestyle modes—including sports, work, shopping, and leisure—simulating how future cars will integrate into people’s daily lives.

展台通过交互式装置和数字化投影，让参观者不仅是观众，更是未来出行的参与者，直观感受到自动驾驶与智慧交通的场景化应用。
Through interactive installations and digital projections, the exhibition stand transforms visitors from mere spectators into participants in the future of mobility, allowing them to intuitively experience the scenario-based applications of autonomous driving and intelligent transportation.

该展台不仅是汽车展示，更是一座未来生活实验室。它将智能出行与数字生活融合在一起，重新定义“汽车”作为个人移动空间的可能性。
This exhibition stand is more than just an automobile display—it serves as a future living laboratory. It integrates smart mobility with digital life, redefining the possibilities of cars as personal mobile spaces.

无论是城市规划馆、未来博物馆，还是世博馆与品牌展，ATELIER BRÜCKNER 始终坚持用叙事性的空间设计打造沉浸式体验。他们的作品不只是空间与展品的组合，更是将建筑、科技与人文故事融合为整体的艺术表达。这四个案例，也展示了 ATELIER BRÜCKNER 如何以空间为媒介，将观众带入关于城市、自然、科技与未来的对话之中。
Whether it is an urban planning museum, a museum of the future, a national pavilion at the World Expo, or a brand exhibition stand, ATELIER BRÜCKNER has always adhered to creating immersive experiences through narrative spatial design. Their works are not merely combinations of spaces and exhibits, but rather artistic expressions that integrate architecture, technology, and humanistic stories into a cohesive whole. These four cases also demonstrate how ATELIER BRÜCKNER uses space as a medium to engage audiences in dialogues about cities, nature, technology, and the future.