Immersive Experience
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Anima Mundi. A Visionary Impulse / Dotdotdot
Anima Mundi is a generative sound and visual installation by Dotdotdot for Geely, presented at Milan Design Week 2026. Environmental data, human movement, parametric algorithms, organ music and semi-transparent veils create a constantly evolving immersive experience.
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Atlas Copco Client Experience Centre / UNION
Atlas Copco Client Experience Centre in Shanghai, designed by UNION, transforms a 1,000m² space into an immersive narrative stage for Smart Integrated Assembly. Three zones — SIA, hands-on client experience, and a live-stream studio — integrate brand innovation, sustainability and interactive industrial technology into a complete brand value system.
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Heytea Daydreamer Store Beijing 751 / MOC DESIGN
MOC DESIGN transformed a historic red brick factory in Beijing’s 751 D-Park into the Heytea Daydreamer Store. This project masterfully blends industrial heritage with surreal, polka dot-inspired art, using over 20 glossy black spheres to create an immersive “Daydream” atmosphere. A prime example of adaptive reuse, it redefines the modern tea shop as a unique commercial space design destination near the 798 Art District.
