The “Oriental Aesthetics & Wisdom” National Treasure Digital Experience Exhibition—a 2,000-square-meter offline immersive journey—is currently on display at the National Treasure Digital Illusion Experience Hall in Jinan. This exhibition is a collaborative creation by CCTV Records, OCT Jinan, Junkan Culture, and the CCTV National Treasure visual team, in partnership with MOUJITI ART+TECH.
The exhibition comprises four distinct sections: Immersive Experience Space, National Treasure Boxes, National Treasure Courtyards, and National Treasure Creative Products. Approaching the subject from multiple dimensions of presentation and historical context, the curators have selected nine national treasures from the National Treasure series. Through digital interpretation and engaging interactive experiences, the exhibition constructs layers of aesthetic perception, cognitive learning, and playful interaction. By integrating installations, imagery, and sound, it creates a hybrid realm where reality and virtuality intertwine, conveying the “Oriental Aesthetics and Wisdom” inherent in these treasures through a multi-sensory narrative.
“New Tales of the Landscapes” Immersive Media
The immersive film “New Tales of Rivers and Mountains” serves as a trans-temporal artistic dialogue with the masterpiece A Thousand Li of Rivers and Mountains. It represents a contemporary digital translation of this monumental work, utilizing a grand and breathtaking visual narrative to express the traditional Chinese aesthetics and cosmological views embedded within the painting. The experience evolves from deconstructing the intricate, multi-layered painting process to creating an immersive journey through the world within the scroll, eventually extracting aesthetic elements to abstractly interpret the mysteries of its colour and light. As the visual content unfolds, the work forms a multi-dimensional interpretation of the masterpiece, transitioning seamlessly from a macro perspective to an immersive perspective, and finally to a microscopic perspective.
National Treasure Box
The “National Treasure Box” is a pivotal visual icon from the National Treasure television series, serving as a digital vessel for the unveiling of each masterpiece. SODA Architects, responsible for the exhibition’s spatial design, has seamlessly integrated this element into the physical architecture of the show. Drawing upon the spatial wisdom of classical Chinese gardens, the layout features eight organically overlapping “National Treasure Boxes.” Each box is conceived as a traditional pavilion or tower, while the connective spaces between them form winding corridors and courtyards.
The exterior of the boxes creates an immersive realm, utilizing a grand visual narrative to abstractly interpret the aesthetic essence and cosmological wisdom embedded within A Thousand Li of Rivers and Mountains. Conversely, the interior of each box employs bespoke digital interpretation techniques—blending installations, imagery, and sound—to craft a hybrid sense of reality. This approach showcases the unique aesthetic characteristics and cultural legends of the other eight national treasures.
National Treasure Box I
National Treasure Box II
National Treasure Box III
National Treasure Box IV
National Treasure Box V
National Treasure Box VI
National Treasure Box VII
National Treasure Box VIII
Other Spaces
Within the “National Treasure Courtyard,” inspired by the “View Windows” of classical Chinese gardens, the design utilizes “Media Architecture” formed by digital landscapes to evoke two distinct modes of perception: “Looking Inward” and “Looking Outward.” The “Looking Outward” perspective allows visitors to feel as though they are within a garden pavilion, observing nature from the inside out. The “Looking Inward” perspective, through the construction of deconstructed view windows in various forms, offers the unique experience of peering into the pavilions from a garden corridor.
From the exterior to the interior, and through the spaces in between, the landscapes inside and outside the boxes overlap and engage in a continuous dialogue. This extends the space itself towards the outdoors, recreating the serene and “winding path to a secluded spot” experience characteristic of wandering through a traditional garden.
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