In July 2024, the stc Forward Museum, designed by VAVE, officially opened to the public in Riyadh, the capital of Saudi Arabia. Commissioned by stc, the museum showcases stc’s forward-thinking vision for technological innovation and future development.
This project marks another significant collaboration between VAVE and stc, with VAVE serving as a brand growth partner. The stc Forward Museum combines creativity with cutting-edge technology, offering a unique and immersive brand experience.
Immersive Tour Guide Personalized Avatar
The concept of the interactive exhibition follows a linear storyline rooted in the brand of stc group, which emphasizes the power to advance. Unlike typical static exhibitions, the concept places visitors at the heart of the action, transforming the traditional museum experience into an interactive, engaging journey. This dynamic space captivates and educates through hands-on experiences and immersive storytelling, showcasing key digital technologies and insights.
A unique feature of the exhibition is the personalized avatar. Visitors can create a custom avatar that guides them through the exhibition, and all interactive games and exhibits.
Through the personalized avatar, the stc forward museum ensures an integrated, personalized experience, keeping visitors engaged and connected.
Uninterrupted Journey: Five Interactive Zones
Spanning 450 square meters, the stc forward museum is divided into five engaging zones, each highlighting a different aspect of the digital landscape:
Forward is Future
As visitors step into the first zone, they are greeted by the Manifesto Wall, setting the stage for the journey ahead. They create personalized avatars that guide them through the exhibition, transforming content into entertaining experiences.
Future is Digital
This zone showcases the cutting-edge technologies driving digital transformation. From 5G to AI, IoT to cloud computing, visitors interact with exhibits that demonstrate the practical applications and benefits of this technology, making the complex simple and accessible.
Digital is stc
stc group is enhancing lives and supporting the Kingdom’s Vision 2030 through its comprehensive digital services. Visitors can explore interactive displays on fintech, e-gaming, e-entertainment, e-health, and e- education.
stc is You
This zone emphasizes stc group’s commitment to its employees and the broader community. It highlights the company’s strategic initiatives, sustainability efforts, and talent development programs, demonstrating how the group is nurturing the next generation of innovators.
You are the Future
The final zone features an immersive VR experience, where visitors can dive deeper into evolving technologies and envision the future. This space encapsulates the expo’s mission, leaving visitors inspired and empowered to contribute to the digital future.
Conclusion
he stc forward museum is not just an exhibition; it’s an invitation to co-create the future. By combining education, interaction, and inspiration, we’ve crafted an experience that resonates with all who attend, showcasing stc groups role as a pioneer in digital innovation and its impact on society. This unique approach, enhanced by the personalized avatar experience, ensures that every visitor leaves with more than just knowledge, but also with a vision for the future they can help create.
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