巴黎车展-长城汽车 (GWM) 欧拉&WEY品牌发布 / MUTABOR

巴黎车展是世界上最重要的汽车贸易展览会之一。长城汽车及其旗下品牌欧拉和 WEY 在1500平方米的展位上亮相，是本次车展的主要亮点之一。
The Paris Motor Show is one of the most important automotive trade fairs in the world. On 1500 sqm, the brand presence of GWM with its brands ORA and WEY is one of the main attractors of the show.

ORA 和 WEY 这两个品牌通过在巴黎的亮相而焕发活力，并为顾客带来了一种独特的体验。从现场艺术车装置到各种数字触点和赛车场，WEY 和 ORA 的生活方式成为了展览的核心部分。
ORA and WEY came alive as brands through their appearance in Paris and became an experience for the customer. From a live art car installation to various digital touchpoints and the boulodrome, the lifestyle of WEY and ORA became a central part of the exhibition.

长城汽车展台打造了1500平方米的品牌体验空间。情感体验、高品质的参观体验以及生动鲜活的品牌世界是今年巴黎车展官方品牌发布的核心。在40万名参观者中，有4万名是WEY和ORA的贵宾。
FEELING & FEATURES: 1500 sqm brand experience on the Great Wall Motor stand. Emotion, quality of stay and a lively brand world are the core of the official brand launch at this year’s Paris Motor Show. Of the 400,000 visitors, 40,000 were guests of WEY and ORA.

WEY 和 ORA 品牌在 2022 年巴黎车展上展示了他们的新车型。
The WEY and ORA brands present their new models at the Paris Motor Show 2022.

欧拉是长城汽车旗下创新型纯电动品牌，秉承“信任、真实、可靠、包容、关怀”的品牌价值，致力于为欧洲市场带来全新的电动出行体验。
ORA is an innovative pure electric brand of GWM. Inspired by the brand values of “Trust, Authenticity, Reliability, Inclusivity and Care”, ORA strives to bring a fresh new approach to electric mobility life to the European market.

长城汽车旗下高端智能新能源品牌WEY，融合豪华与领先科技，以“智能驾驶”、“智能座舱”、“智能设备”为核心理念。
WEY, the high-end intelligent new energy brand of GWM, integrates luxury with leading technologies. Based on its “Smart Driving”, “Smart Cockpit”, “Smart Device”.

增强现实体验，共创绿色未来。
AR-Experience for a greener future.

为了扩大数字影响力，GWM开发了一款直观的Instagram滤镜。用户可以通过扫描二维码种下一棵数字树，ORA会为每一棵数字树种下一棵真正的树。
To extend the digital reach GWM developed an intuitive Instagram filter. Via QR code scan it is possible to plant a digital tree, for each digital tree ORA will plant a real tree.

WEY 的数字装置
Digital installation for WEY

我们为 WEY Loft 设计了一个数字装置，这个动态设计反映了 WEY 品牌的世界观。
We designed a digital installation for the WEY Loft, this motion design reflects the WEY brand world.