奥迪亮相2022迈阿密设计展：沉浸式体验数字艺术领域

奥迪将与数字艺术家兼设计师安德烈斯·雷辛格 (Andrés Reisinger) 合作，在迈阿密设计展 (Design Miami/) 上推出其首件数字艺术作品。作品灵感源自奥迪“大球体”概念；继米兰设计周以及北京和深圳两场中国展览之后，迈阿密设计展将是奥迪在2022年参展的第四场设计展。此外，现场还将安排一场与艺术家的特别座谈会。
Audi, in collaboration with digital artist and designer Andrés Reisinger will introduce the car manufacturer’s first digital artwork at Design Miami/. The original piece is inspired by the Audi grandsphere concept; following Milan Design Week and two Chinese exhibitions in Beijing and Shenzhen, Design Miami/ is the fourth design exhibition Audi will have visited in 2022. A special on-site panel talk with the artist is also planned.

多年来，奥迪一直是国际设计展的忠实支持者，今年更是成为迈阿密设计展的独家合作伙伴和活跃参展商。此前，奥迪曾利用迈阿密设计展，在移动出行、科技与设计领域进行探索，并通过与同行的创意对话，探讨设计的未来。今年，阿根廷数字艺术家兼设计师安德烈斯·雷辛格 (Andrés Reisinger) 将在奥迪展台的LED墙上展示一件数字艺术作品。
Audi has been a dedicated supporter of international design exhibitions for many years, and as of this year, is an exclusive partner of and an active exhibitor at Design Miami/. Previously, the automotive company used this particular exhibition to experiment with mobility, technology and design to comment on the future of design, through creative dialogue with peers. This year, the Argentinian digital artist and designer Andrés Reisinger will present a digital work of art on an LED wall at Audi’s exhibition stand.

奥迪品牌负责人亨利克·文德斯 (Henrik Wenders)：“奥迪坚信与志同道合的人携手合作，共同创造意义非凡、引人入胜的体验，从而塑造高端出行和设计。我们将与安德烈斯·雷辛格 (Andrés Reisinger) 携手探索超越实体装置的新领域，以数字化方式重新诠释内饰设计。”
Henrik Wenders (Head of Brand Audi): “Audi believes in working together with like-minded people to create meaningful and fascinating experiences that will shape premium mobility and design. Together with Andrés Reisinger we will explore a sphere beyond a physical installation, digitally re-interpreting interior design.“

受奥迪大球体概念启发的数字艺术作品
Digital art piece, inspired by the Audi grandsphere concept

这件数字艺术作品的灵感源自奥迪“grandsphere”概念车，该概念车也将在迈阿密展出。这一设计理念彰显了奥迪对未来先进高端出行方式的诠释。对于奥迪而言，这包括通过先进的车辆内饰数字化技术，提供全新的高端体验，例如，奥迪“grandsphere”概念车就将一辆普通的汽车转变为一个“体验设备”。
The digital art piece is inspired by the Audi grandsphere concept, which will also be on display in Miami. This approach illustrates the brand’s stance on defining the progressive, premium mobility of the future. For Audi, this includes offering new high-class experiences made possible through the advancing digitalization in the vehicle interior, for instance the Audi grandsphere concept transforms from a mere automobile into an “experience device.”

4级自动驾驶开启了自由的全新维度。在此模式下，这款豪华轿车的车内空间将转变为一个宽敞的驾驶体验空间，无需方向盘、踏板或仪表。车内空间、结构和功能均由驾驶者的需求和愿望塑造，而雷辛格正是通过他的艺术作品复制了这种个人空间，将奥迪宏大球体概念的沉浸式体验世界转化为他充满建筑和色彩的虚拟世界。
Automated driving at level 4 opens up new dimensions of freedom. In this mode, the interior of the luxury sedan transforms into a spacious experiential realm for drivers, with no steering wheel, pedals, or instruments. The space, architecture and features are shaped by the driver’s needs and desires and it is exactly this personal sphere that Reisinger replicated with his artwork, translating the immersive experiential world of the Audi grandsphere concept into his virtual world of architecture and color.

因此，赖辛格创造了一个看似超现实的范围，超越了现实主义和虚构主义的界限，描绘了概念车中乘客周围的扩展现实。
Reisinger has thus created a seemingly surreal scope that transcends the boundaries between realism and fiction, depicting the expanded reality that surrounds the passengers in the concept car.

与 Andrés Reisinger 的小组讨论
Panel talk with Andrés Reisinger

迈阿密设计展还将安排一场与艺术家的独家座谈——Tara Rush（奥迪美国首席营销官）、Arthur Casas（建筑师兼 Studio Casas 创始人）以及 Immo Redeker（奥迪内饰设计团队负责人）也将与 Reisinger 一同参与讨论。对话将围绕设计引人入胜的全新沉浸式空间和体验展开，涵盖数字空间、新型汽车出行方式和内饰概念。
An exclusive panel talk with the artist is also on the agenda at Design Miami/ – Tara Rush (CMO Audi of America), Arthur Casas (architect and founder of Studio Casas) and Immo Redeker (Team Leader Audi Interior Design) will also participate in the discussion alongside Reisinger. A conversation about designing fascinating new immersive spaces und experiences – ranging from digital spaces, new automotive mobility and interior concepts.

传记：安德烈斯 / Biography: Andrés Reisinger
安德烈斯·赖辛格（Andrés Reisinger，生于 1990 年）是 21 世纪最受欢迎的数字艺术家之一。他在当代文化中占据了独特的地位，占据并定义了数字领域和物理领域之间的肥沃空间。Reisinger 来自阿根廷，目前居住在巴塞罗那，他的工作室也位于巴塞罗那，他以一种一眼就能辨认的美学架起了桥梁，传达了令人着迷的清晰愿景。
Andrés Reisinger (b. 1990) is one of the most sought-after digital artists of the 21st Century. He has conquered a unique position in contemporary culture, occupying and defining the fertile space between the digital and physical spheres. Originally from Argentina and currently residing in Barcelona where his studio is also based, Reisinger bridges realms with an instantly recognizable aesthetic that conveys a mesmerizingly clear vision. 

雷辛格最著名的作品包括 《航运》 和 《阿卡迪亚》， 这两幅画在拍卖会上都以罕见的价格成交，而 《霍滕西亚》则是雷辛格精神和不断发展的艺术作品的体现，它诞生于数字渲染，并转变为罕见的设计创作和极受欢迎的当代物品。
Some of Reisinger’s most well known works include The Shipping and Arcadia, which both fetched rarely seen before figures at auctions, and Hortensia, the embodiment of Reisinger’s ethos and ever evolving artwork, born as digital rendering and transformed into rare design creation and incredibly popular contemporary object.

雷辛格的作品吸引了众多国际收藏家、品牌、艺术画廊和博物馆的关注。他的作品曾在众多知名机构展出，包括巴塞罗那莫科博物馆（Moco Museum，西班牙）、佛罗伦萨斯特罗齐宫（Palazzo Strozzi，意大利）、根特设计博物馆（Design Museum Gent，比利时）、米兰尼鲁法尔画廊（Nilufar Gallery，意大利）、布鲁塞尔收藏博览会（Collectible Fair，比利时）、迈阿密Faena Art（Faena Art，美国）和纽约佳士得拍卖行（Christie’s，美国）。
Reisinger’s works have drawn interest from a plethora of international collectors, brands, art galleries and museums alike. Reisinger has exhibited at leading institutions including the Moco Museum (Barcelona, ES), Palazzo Strozzi (Florence, IT), Design Museum Gent (Ghent, BE), Nilufar Gallery (Milan, IT), Collectible Fair (Brussels, BE), Faena Art (Miami, USA) and Christie’s (New York, USA).