柏林，宝马摩托车世界（BMW Motorrad Welt）摩托车展

宝马摩托车世界首次以完全致力于该品牌及其传奇摩托车的独特体验世界来纪念该品牌成立100周年。
For the first time in the history of BMW Motorrad, BMW Motorrad Welt will mark the brand’s 100th anniversary by creating a unique world of experience dedicated entirely to the brand and its legendary motorcycles.

值此百年之际，宝马摩托车展现出前所未有的创新性和多元化面貌，庆祝品牌迄今为止取得的辉煌成就。多年来，宝马摩托车始终秉持着一个指导原则：创造能够激发人们灵感的技术创新。
On its centenary, BMW Motorrad today presents itself as more innovative and diverse than ever before, celebrating the brand’s greatest success to date. The guiding principle that has shaped BMW Motorrad all these years remains: creating technological innovations that inspire people.

在1000平方米的空间里，我们打造了一个令人印象深刻的品牌体验空间，以引人入胜的方式将宝马摩托车与其社群、公众和员工紧密联系起来。在宝马摩托车世界，我们提供丰富多彩的体验活动，包括宝马摩托车最新车型的互动展示、精彩的工厂参观和各种活动，以及内外租赁服务。
On 1,000 square meters, we designed an impressive brand experience that links BMW Motorrad with its community, the public and employees in an impressive way. At BMW Motorrad Welt, we offer a wide range of experiences, including interactive presentations of current BMW Motorrad models, exciting plant tours and various events, as well as external and internal rental options.

BMW Motorrad Welt：品牌之家
The BMW Motorrad Welt: The home of the brand

位于柏林的宝马集团工厂历史悠久，同时也是柏林及周边地区最具创新精神的工业基地之一。宝马摩托车世界（BMW Motorrad Welt）毗邻柏林-施潘道宝马摩托车工厂，坐落于宝马摩托车品牌的核心地带。宝马摩托车于1969年在此投产，如今，在近23万平方米的厂房内（部分厂房为历史保护建筑），每天生产900辆摩托车和高端电动踏板车。宝马摩托车世界现已迁至尤利乌斯塔旁一栋历史悠久的砖砌建筑内。
The BMW Group plant in Berlin has a long tradition and at the same time is one of the most innovative industrial locations in Berlin and the surrounding area. BMW Motorrad Welt is located in the direct vicinity of the BMW motorcycle plant in Berlin-Spandau and thus in the place where the heart of the BMW Motorrad brand beats. Production of BMW motorcycles began here in 1969, and 900 motorcycles and premium e-scooters are manufactured daily on an area of almost 230,000 square meters, partly in listed buildings. BMW Motorrad Welt has now found its new home in one of the historic brick buildings by the Julius Tower.

精彩的展览和令人兴奋的见解
Fascinating exhibitions and exciting insights

BMW Motorrad Welt 的核心是互动展览，其中精彩呈现了 BMW Motorrad 的最新车型。此外，还有关于改装、BMW Motorrad 装备及服饰系列以及 BMW Motorrad 原装配件等主题的专题展览。
At the heart of the BMW Motorrad Welt are interactive exhibitions in which current BMW Motorrad models are impressively presented. This is complemented by special exhibitions dealing with topics such as customizing, as well as selected highlights from the BMW Motorrad Gear & Garment Collection and Original BMW Motorrad Accessories.