非常感谢 MUTABOR 分享内容给 WeHow。
Thanks to MUTABOR for sharing with WeHow.
CUPRA汽车 在 IAA 的一场展示移动出行革命的演讲。
CUPRA Automotive’s presentation at the IAA, showcasing the revolution in mobility.
CUPRA的使命是为面向未来的技术注入活力。如何将这种活力转化为现实，并为品牌打造一个活动平台？我们的策略是展现CUPRA的品牌基因。打造面向未来的品牌形象，持续传达CUPRA希望如何推动出行革命：以情感为驱动力。从建筑、体验和媒体等方面来看，本次活动提供了一种真正能够让参观者与新一代汽车爱好者和驾驶爱好者建立联系的体验。
CUPRA’s mission is to create an impulse for a future-oriented technology. How do you bring this impulse to life and give the brand an event platform? Our strategy was to showcase CUPRA’s DNA. A brand presence of the future that consistently communicates how CUPRA wants to drive the mobility revolution: with emotion as the driving force. From architecture, experiences and media, an experience was provided that truly enabled visitors to connect with a new generation of car lovers and driving enthusiasts.
CUPRA 在慕尼黑的亮相掀起了一股全新的浪潮。
CUPRA’s debut in Munich has set off a brand-new wave.
为了诠释这一全新理念，我们在高光舞台上运用了粒子动画。它为 CUPRA Born 创造了一个 3D 幻象背景。
To interpret this brand-new concept, we employed particle animation on the highlight stage. It created a 3D phantom background for CUPRA Born.
设计单位 / Design Firm：MUTABOR
本文由WeHow经 Mutabor 授权编辑/整理发布，图片/视频版权归原作者所有。禁止以WeHow编辑版本进行任何形式转载。
