The Spheres is the latest addition to Amazon’s downtown Seattle headquarters. The innovative building offers employees a work environment that’s more like a rainforest than an office. To properly explain this groundbreaking new building, Amazon set out to establish a free, public visitor center at The Spheres, called Understory.
The name Understory refers to the lush habitat between the rainforest floor and canopy, and provides a fully immersive, 360-degree experience where visitors can get up close and personal with the science, engineering, and plants behind The Spheres.
Five modular exhibits, situated throughout Understory, offer more information about Amazon, The Spheres, and the world-class plant collection within. Each station features an engaging physical interactive (designed by Studio Matthews) as well as a touchscreen interactive (designed by Belle & Wissell)—presenting unique topics through a playful interface, encouraging further discovery.
The entrance to the exhibition hall is a curved vestibule presented in organic shapes, carefully crafted from Venetian plaster, officially kicking off the space experience. Walking into it, tourists feel like they are surrounded by a circle of tall and large high-definition screens, immersed in the background music of nature, and enjoy the ever-changing panoramic images of vegetation and trees. Walking along this giant video wall, you will hear stories about the plants in The Spheres, as if the forest is whispering to you in a whispering manner, creating a unique communication that belongs only to you and it. On the other side of the HD screen wall, there is a static exhibition area that revolves around five different themes, telling the story of The Spheres in depth, including the laws of nature, design concepts, and detailed details in design and engineering.
Standing in different positions, tourists will hear stories about plants in the “sphere” when facing a large video wall. These sounds are like whispers in the forest, which can only be heard by them themselves and cannot be heard by others. Five sets of series of monitors are arranged around the space, each of which deeply interprets the different dimensions of the “sphere”, such as the concept of life, the concepts carried by the “sphere”, and its details in architectural design and engineering.
The above areas are exhibition devices composed of modular cube structures, forming a variety of spatial forms for displaying architectural models, three-dimensional interactive devices and small plant exhibitions that are constantly updated. The touch screen plays interviews and story content related to plants and buildings in a loop, creating an immersive experience for tourists, while the module units also present relevant technical details in depth. More than 3 miles of cable wiring are laid under the floor of the space to provide technical support for exhibitions and multi-functional use. The bathroom is set behind the arc-shaped main screen. In order to save space, the universal compartment is arranged on one side of the wall, and the sink is located on the other side, forming an efficient one-way flow-line layout.
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