Commercial Space Design

MOC DESIGN OFFICE redesigned Jiaying Baichuan Cinema in Shenzhen’s Chuangzhi Cloud City, unifying three independent buildings into a single 2,800㎡ cinematic destination. Through a monochromatic red facade inspired by camera lenses and projector apertures, and a “framing” motif that organizes spatial sequences, the project establishes a continuous spatial identity that dissolves building boundaries and transforms the cinema into an immersive brand experience.

MOC DESIGN OFFICE designs HEYTEA LAB at The MixC Xiamen, a 460 sqm two-storey tea flagship where slanting ceilings and walls respond to existing pipes and site height differences. Concrete, gold stainless steel and KD wooden panels define a modern, gallery-like interior with dynamic seating areas, balancing brand expression with structural honesty.

Located in Nanshan, Shenzhen, the1,200 sqm headquarters and brand center by MOC Design Team translates HBN’s effective anti-aging skincare philosophy into a retro scientific aesthetic. Stone textures shift from rough to smooth, while green terrazzo, amber glass, and lab-inspired displays create a showroom and workplace that express the long-term value of science-driven beauty.

D&M designed the 1,536 m² Victory Fitness Pilates Club at Poly Yuzhu, Guangzhou, using Maritime Silk Road imagery to connect training, wellness and social spaces.

Atelier I-N-D-J’s HARMAY VIP Lounge on Shanghai’s Wukang Road reuses cosmetic packaging and everyday materials in a flexible interior shaped by circularity.

MOC DESIGN transformed a historic red brick factory in Beijing’s 751 D-Park into the Heytea Daydreamer Store. This project masterfully blends industrial heritage with surreal, polka dot-inspired art, using over 20 glossy black spheres to create an immersive “Daydream” atmosphere. A prime example of adaptive reuse, it redefines the modern tea shop as a unique commercial space design destination near the 798 Art District.

MVRDV designs the first NIO House in the Netherlands, located in Rotterdam. Blending NIO’s “Second Living Room” concept with the city’s industrial character, the 600m² space features a flexible “crane table,” a canal-side café, and sustainable materials like recycled plastic terrazzo from the Maas river. A prime example of adaptive retail design merging community and sustainability.

MOC DESIGN’s 1,200 m² Garcia Brand Showroom in Foshan pairs a Texture Tile Gallery and a Select Gallery with sintered stone, timber and a Klein Blue installation.

FORMS designed BYD Yangwang’s 7,500m² super flagship center in Changsha around a sequential brand and service experience.

MOC DESIGN turns Mi Reading’s Guangzhou flagship bookstore into a cultural community anchored by a public theater.

FORMS designed DeRUCCI’s SI 3.0 retail experience in Dongguan around intelligent sleep products and immersive customer interaction.