MUF 2017 莫斯科城市论坛（Moscow Urban Forum 2017）微缩莫斯科数字沙盘 / Inty++

多媒体展台旨在讲述莫斯科城市基础设施。大量信息通过交互式装置传输给观众，例如带有投影立方体的莫斯科有机玻璃布局、实时视频墙以及通过生活情境展示不同统计细节的虚拟公民。
Multimedia exhibition booth designed to tell about Moscow city infrastructure. А vast amount of information was transmitted to the viewer through interactive installations like plexiglass layout of Moscow with projection cube, live feed video wall and virtual citizens who demonstrate different statistical details through life situations.

如果全世界的创意人都有一个共识，那就是：给予最大的创作自由，他们便能创造出令人惊叹的作品。2017年7月的莫斯科城市论坛就是一个绝佳的例证。俄罗斯创意机构Inty获得了极大的自由度，为250平方米的莫斯科市展位设计了概念，并用令人惊叹的媒体装置填满了整个空间。
If there is one thing that artists from all over the world agree on, it is that they can do their best work when they are given as much creative freedom as possible. An impressive example for this could be observed at this year’s Moscow Urban Forum which took place in July. Russian agency Inty had an immense amount of liberty for the concept of the 250-square meter space for the City of Moscow and filled it with astonishing media installations.

莫斯科市政府的目标，是在展台上展示维持城市良好运转所需的种种措施——能源供应、废物循环、休闲区域、交通以及所有那些看不见的城市基础设施环节。至于如何达成这一目标，则完全交由创意机构决定。“我们与莫斯科市政府合作了大约四年，”Inty的亚历山大·沃尔科夫解释道，“他们相信我们能提出最佳概念来传递他们的信息。”
The goal of the Moscow City Government was to demonstrate on their booth the many measures that are necessary to keep the city alive and well – energy supply, waste cycles, recreational areas, transportation and all the invisible parts of an urban infrastructure. How this goal was to be achieved was up to the agency. “We have worked with the City of Moscow for about four years,” explained Alexander Volkov of Inty. “They trust that we will come up with the best concept to communicate their message.”

Inty 的创意，是让“看不见”的基础设施变得肉眼可见。团队在约 4×4 米的 LED 地台上搭建了一座微型莫斯科：9000 余件有机玻璃模型被精心摆放，有的仅是简单立方体，有的则化身克里姆林宫、电视塔等地标。观众通过装置前方的触控屏选择感兴趣的主题，LED 地台随即高亮对应热点，并勾勒出贯穿全市的基础设施路径。
Inty`s idea was to make the invisible infrastructure visible for the user. They set up a miniature Moscow on an LED floor panel of almost 4 by 4 meters. Over 9,000 plexiglass objects were carefully placed, some of them simple cubes, others resembling known architectural landmarks, such as the Kremlin or the television tower. Via a touchscreen in front of the installation, visitors were able to select a topic of interest. The LED floor panel would then highlight the corresponding hotspots and mark the infrastructure paths across the city.

“起初，我们打算按真实比例复刻整个莫斯科，”亚历克斯说，“但很快发现这样会留下大量空白——毕竟莫斯科是一座巨无霸城市。于是，我们改用风格化地图，只用45度和90度角来构建物体与线条，最终得到一个既美观又便于使用的布局。”
“In the beginning, we planned to design our Moscow model true to scale,” said Alex. “But we quickly realized that this would leave too much open space – after all, Moscow is a humongous city. Instead we decided to stylize the map and use only 45 and 90-degree angles for objects and lines. This left us with a good-looking and easy to use layout.”

为了在各个主题下呈现更详尽的信息，Inty 还在微型城市上方悬挂了一只投影立方体。4台Ventuz服务器驱动的8台投影仪照亮立方体内壁，总分辨率高达10,160×790像素；当观众选定某一主题时，立方体即刻显示出相关数字与统计，并深入揭示该主题的组织结构。整套内容共分12个部分，包含70张独立幻灯。
To display more detailed information on all topics, Inty also installed a hanging projection cube above the miniature city. Eight projectors powered by 4 Ventuz servers illuminated the inner sides of the cube – a total resolution of 10,160 by 790 pixels. When a certain topic was selected, the cube stated numbers and statistics and gave insight into the organizational structure of the topic. The content consisted of 12 parts with a total of 70 individual slides.

此外，Inty还为莫斯科展台配备了两面视频墙。其中一面实时展示城市数据——耗电量、事故数量等；所有数字通过Excel文件接入Ventuz工程，展会期间可随时更新。
In addition to this, Inty equipped the Moscow booth with two video walls. One of them showed facts and figures about the city: power consumption, number of accidents and much more. The numbers were integrated into the Ventuz project via an Excel-file and could therefore be changed during the event.

另一面视频墙则呈现“典型莫斯科市民”的一天。为了给装置增添人情味，Inty专门安排一天时间拍摄三位演员，并将他们的视频融入内容。待机状态下，演员会邀请观众靠近墙面；一旦运动检测装置识别到观众，演示即刻开始，展示“普通莫斯科市民平均拥有多少电子设备”等趣味数据。
The other video wall depicted the life of an archetype Moscow citizens. To give this installation a personal touch, Inty organized a day of filming with three actors and implemented their videos into the content. In standby mode, the actors invited visitors to step closer to the wall. Once they were recognized by motion detection devices, the presentation started and showed many interesting facts, like the number of electronic devices owned by the average Moscow citizen.

整案制作周期仅两个月，Inty 极大依赖 Ventuz 的快速内容工作流：微型城市与投影立方体的核心逻辑仅用两天便开发完成。“没有 Ventuz，我们不可能这么快，”Alex 说。更关键的是，客户对结果欣喜若狂——宽敞的展位与精致的多媒体装置珠联璧合，为官方新闻发布会和演讲提供了理想舞台。
With a total production time of only two months, Inty relied heavily on the fast content creation workflows of Ventuz. For example, the core logic of the miniature city plus projection cube was developed in only two days. “We could not have done it this quickly without Ventuz”, claimed Alex. But most importantly, the customer was thrilled with the outcome. The lavish use of their exhibition space combined with the sophisticated multimedia installations offered the perfect environment for official press events and speeches.