Heyer Medical is a leading enterprise in the research and manufacturing of anesthesia and respiratory medical equipment in China. Its products cover two major business segments: anesthesia and operating room solutions, and mechanical ventilation and respiratory disease management. Heyer showcased the latest products from two major business segments at the 88th China International Medical Equipment Expo.
FORMS showcases Heyer’s brand power through intuitive, differentiated, and effective product curation logic, fully presenting Heyer’s brand tone of “sincere protection of life”. The space focuses on respiratory solutions, implants the concept of “breathing”, forms a differentiated competitive advantage, and shapes the brand image of respiratory experts.
Our design concept for this exhibition hall is “One breath, one breath, friendly and safe protection”. Breathing is the only way we perceive life, and it is the point of resonance between us and life science. Heyer’s respiratory therapy products give us an unbounded breathing experience, allowing us to feel the infinite beauty and value of life between every breath.
In order to enhance the brand’s recognition, we drew inspiration from the gradient colors of the Heyer brand and selected trendy and technologically advanced recognition colors. The main communication colors are metallic gray and warm white, reflecting the brand’s sense of luxury and technology. The medical attributes of white are complemented by a series of deep gray and recognizable colors, making the visual hierarchy more rich and diverse.
The giant screen video at the entrance of the exhibition hall is created through the visual design of breathing patterns, and the rhythm of cellular vitality is used to feel brand information and product display. Naked eye 3D visual effects create spatial explosion points, forming a cluster effect. Scene based visual design provides visitors with a deep sense of immersion and impression, by locking their attention and allowing them to enter the exhibition hall while enjoying the product experience.
Internal modular spatial layout and differentiated product display create a white technology space, emphasizing product strength through future form scenarios while highlighting medical attributes. After allowing visitors to enter the exhibition hall space with a sense of extension and clear viewing flow, users can clearly find the target area, intuitively understand Heyer’s key products and brand image, and experience the warmth and liveliness of breathing therapy. The exhibition hall provides visitors with a multi sensory experience of 30% temperature and 70% technological sense.
The Heyer Medical Exhibition Hall shone brightly at the exhibition site, showcasing new heights in digital healthcare and becoming the most visited exhibition hall. Many visitors watched Heyer’s products, learned about their performance, and experienced the warmth and protection brought by the products. The unique creative perspective of the extra space makes the Yi’an booth stand out from the traditional image of seeking stability of other medical industry brand booths, thereby bringing unexpected traffic and dissemination.
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