The UNION team is proud to present the freshly completed Sony ExploraDream in Beijing –an inspiring 2,500 sqm experience center where science, fun, education, and entertainment merge into one dynamic journey.
The project began at the end of 2023, and after nearly two years of close collaboration with our client, the new space was officially completed in September 2025. Originally located in Chaoyang Park, the center has now moved to Longfusi, a vibrant new home designed for the next generation of kids and students eager to explore the wonders of science through the groundbreaking technologies and products Sony has developed.
Every area of the ExploraDream offers unique experiences and emotions. Visitors are invited to discover mind-bending visual illusions, meet beloved characters from Sony Entertainment movies, and step into the future through innovations such as the Haptic Corridor, where cutting-edge technology brings touch and sensation to life in extraordinary ways.
The design concept draws inspiration from Sony’s global cultural identity while integrating durable, functional, and future-ready materials that align with current ESG market trends. This ensures the space is not only imaginative and interactive but also sustainable and built to last.
The result is a universal space for all generations–a place where children, students, and families can learn, play, and be inspired together. By blending science, creativity, and design, the new Sony ExploraDream is a celebration of curiosity, discovery, and innovation–and we are proud to have brought this vision to life with our partners at Sony.
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