慕尼黑，IAA国际移动出行展 – 大众汽车展位 / MUTABOR

大众汽车在2023年慕尼黑国际车展（IAA MOBILITY 2023）上首次亮相全新的品牌设计，该设计旨在展现品牌的真谛，使其成为真正深受喜爱的品牌。此次展示以人为本，力求引人入胜，并在可持续发展、包容性和新型出行方式的整体框架下，全面展示新产品。
At the IAA MOBILITY 2023, Volkswagen unveiled its brand-new design for the first time. This design aims to showcase the essence of the brand, making it a truly beloved one. The presentation is people-oriented, engaging, and comprehensively showcases new products within the overall framework of sustainable development, inclusivity, and innovative travel modes.

我们开发的全新品牌设计强化了大众汽车作为“挚爱品牌”的理念。位于开放式展区的展位将打造一个多元包容的体验环境。在这里，互动、娱乐和产品将完美融合，让所有感兴趣的人士都能感受到大众汽车如同合作伙伴般的品牌体验。
The brand-new design we have developed reinforces the concept of Volkswagen as a “beloved brand”. The booth located in the open exhibition area will create a diverse and inclusive experience environment. Here, interaction, entertainment, and products will be perfectly integrated, allowing all interested parties to experience Volkswagen as a partner-like brand.

秉持着“#OneFuture”（同一个未来）的理念，我们在慕尼黑音乐厅广场以引人入胜的视觉和情感方式展现大众汽车品牌，诚邀各年龄段的参观者踏上探索之旅。通过众多线上线下融合的包容性举措，我们旨在与所有人共同庆祝未来出行方式的愿景。
Adhering to the concept of “#OneFuture” (One Future), we present the Volkswagen brand in an engaging and emotional manner at the Munich Concert Hall Square, inviting visitors of all ages to embark on an exploratory journey. Through numerous inclusive initiatives that integrate online and offline elements, we aim to celebrate the vision of future travel modes with everyone.

我们共享同一个未来。#同一个未来
We all share one future. #OneFuture

我们每个人都有不同的故事，但我们拥有共同的未来。正因如此，大众汽车在2023年慕尼黑国际车展（IAA MOBILITY 2023）上的方方面面都体现了包容性。每个人都应该享有平等的参观机会。因此，大众汽车在奥迪安广场的展位基本实现了无障碍通行，并诚邀所有人前来体验展会活动和产品，从中汲取灵感。
Each of us has a unique story, yet we share a common future. It is precisely for this reason that Volkswagen has embodied inclusivity in every aspect of its presence at the IAA MOBILITY 2023 in Munich. Everyone should have equal opportunities to visit. Therefore, Volkswagen’s booth at the Audi Forum is designed to be largely barrier-free, and we sincerely invite everyone to come and experience the exhibition activities and products, drawing inspiration from them.

#OneFuture 是大众汽车 IAA 的总体主题，并在视觉上将所有接触点联系起来。以人为本的移动性。
OneFuture is the thematic framework of Volkswagen IAA and visually connects all touchpoints.

温暖的色调、天然的材料、温馨的空间和充满情感的信息——这就是大众汽车全新的品牌设计。在未来材料实验室、大众汽车影院、社交墙和拍照点，设计重点在于体验和参与，将大众汽车的先锋出行理念融入到一种人人都能参与的生活方式中。
Warm hues, natural materials, cozy spaces, and messages filled with emotion – this is Volkswagen’s brand-new design. In the Future Materials Lab, Volkswagen Cinema, Social Wall, and Photo Spots, the design emphasizes experience and participation, seamlessly integrating Volkswagen’s pioneering travel philosophy into a lifestyle that everyone can engage in.

一个受人喜爱的品牌必须本身就令人喜爱。
A love brand must be lovable.

当你懂得如何打动人心时，你就能成为深受喜爱的品牌。在IAA MOBILITY，我们通过精彩纷呈的音乐会、关于可持续发展和新型出行方式等主题的引人入胜的讲座、适合全家参与的互动体验区、赠品以及美味佳肴，营造出这种氛围。此外，我们还提供一个轻松舒适的空间，让您爱上全新的大众汽车车型。
A love brand is born when one understands what moves people. At the IAA MOBILITY, we captivate with exciting concerts, insightful talks on topics like sustainability and new mobility, engaging interactive stations for the whole family, giveaways, and soul food. And we provide space to fall in love with Volkswagen’s new car models in a relaxed atmosphere.