2023中国国际医疗器械博览会 – 谊安医疗展台 / FORMS方世

谊安医疗是国内领先的麻醉和呼吸医疗设备研发制造龙头企业，产品覆盖两大业务板块：一是麻醉和手术室解决方案，二是机械通气和呼吸病管理。谊安在第88届中国国际医疗器械博览会上展出了两大业务板块的最新产品。
Heyer Medical is a leading enterprise in the research and manufacturing of anesthesia and respiratory medical equipment in China. Its products cover two major business segments: anesthesia and operating room solutions, and mechanical ventilation and respiratory disease management. Heyer showcased the latest products from two major business segments at the 88th China International Medical Equipment Expo.

FORMS方世通过直观、差异化、有效的产品力的策展逻辑体现谊安的品牌力，完整呈现谊安“真诚守护生命”的品牌调性，空间重点聚焦呼吸解决方案，植入“呼吸”概念，形成差异化的竞争优势，塑造呼吸专家的品牌形象。
FORMS showcases Heyer’s brand power through intuitive, differentiated, and effective product curation logic, fully presenting Heyer’s brand tone of “sincere protection of life”. The space focuses on respiratory solutions, implants the concept of “breathing”, forms a differentiated competitive advantage, and shapes the brand image of respiratory experts.

我们以“一呼一吸，谊安守护”为此次展馆的设计概念。呼吸是我们感知生命的唯一方式，是我们与生命科学共鸣的契合点，而谊安的呼吸疗愈产品赋予了我们无界的呼吸体验，在一呼一吸之间，感受生命无限的美好与价值。
Our design concept for this exhibition hall is “One breath, one breath, friendly and safe protection”. Breathing is the only way we perceive life, and it is the point of resonance between us and life science. Heyer’s respiratory therapy products give us an unbounded breathing experience, allowing us to feel the infinite beauty and value of life between every breath.

为了增强品牌的识别度，从谊安品牌色的渐变色中汲取灵感，挑选极具潮流感与科技感的识别色。以金属灰色、暖白色为主要的沟通色，体现品牌的高级感、科技感，白色的医疗属性，搭配一系列深灰及识别色的延展，让视觉层次更加丰富且多元。
In order to enhance the brand’s recognition, we drew inspiration from the gradient colors of the Heyer brand and selected trendy and technologically advanced recognition colors. The main communication colors are metallic gray and warm white, reflecting the brand’s sense of luxury and technology. The medical attributes of white are complemented by a series of deep gray and recognizable colors, making the visual hierarchy more rich and diverse.

展馆入口巨幕屏视频通过呼吸形态的视觉设计塑造，细胞生命力的律动来感受品牌信息与产品展示。裸眼3D视效打造空间爆点，形成集群效应。场景化视觉让来访者获得有深度沉浸感和深刻印象，通过锁住来访者的注意力，让他们走进展馆同时乐于体验产品。
The giant screen video at the entrance of the exhibition hall is created through the visual design of breathing patterns, and the rhythm of cellular vitality is used to feel brand information and product display. Naked eye 3D visual effects create spatial explosion points, forming a cluster effect. Scene based visual design provides visitors with a deep sense of immersion and impression, by locking their attention and allowing them to enter the exhibition hall while enjoying the product experience.

内部模块化空间布局与差异化的产品陈列，打造白色科技空间，通过未来形式场景重点表达产品力，同时突出医疗属性。让来访者进入具有延展感和清晰参观流线的展馆空间后，用户能清晰的找到目标区间，直观了解谊安的重点产品与品牌形象，体会呼吸疗愈的亲切感、生活化。展馆给来访者30%的温度+70%的科技感的多重感受。
Internal modular spatial layout and differentiated product display create a white technology space, emphasizing product strength through future form scenarios while highlighting medical attributes. After allowing visitors to enter the exhibition hall space with a sense of extension and clear viewing flow, users can clearly find the target area, intuitively understand Heyer’s key products and brand image, and experience the warmth and liveliness of breathing therapy. The exhibition hall provides visitors with a multi sensory experience of 30% temperature and 70% technological sense.

谊安医疗展馆在展会现场大放异彩，“秀”出数字化医疗新高度成为参观人数最旺的展馆，众多来访者围观谊安的产品，了解产品性能，体验产品带来切实的温暖守护感受。FORMS方世独特的创作视角，使谊安展位不同于其他医疗行业品牌展位传统求稳的形象脱颖而出，从而带来超出预期的流量和传播力度。
The Heyer Medical Exhibition Hall shone brightly at the exhibition site, showcasing new heights in digital healthcare and becoming the most visited exhibition hall. Many visitors watched Heyer’s products, learned about their performance, and experienced the warmth and protection brought by the products. The unique creative perspective of the extra space makes the Yi’an booth stand out from the traditional image of seeking stability of other medical industry brand booths, thereby bringing unexpected traffic and dissemination.