“东方智美”国宝数字体验展 / 某集体ART+TECH、央视纪录、济南华侨城、君看文化、 CCTV《国家宝藏》视觉团队

《国家宝藏》2000平线下沉浸体验“东方智美”国宝数字体验展在济南《国家宝藏》数幻体验馆展出，本次展览由央视纪录、济南华侨城、君看文化、CCTV《国家宝藏》视觉团队联合某集体ART+TECH共同创作。
The “Oriental Aesthetics & Wisdom” National Treasure Digital Experience Exhibition—a 2,000-square-meter offline immersive journey—is currently on display at the National Treasure Digital Illusion Experience Hall in Jinan. This exhibition is a collaborative creation by CCTV Records, OCT Jinan, Junkan Culture, and the CCTV National Treasure visual team, in partnership with Certain Collective ART+TECH.

整个展览包括沉浸体验场、国宝盒子、国宝庭院及国宝文创四部分，从呈现形态与历史背景等多重维度出发，精选了来自《国家宝藏》的9件国宝，以数字化的演绎方式、趣味性的交互体验，架构出美学感知、知会学习、娱乐互动等多个体验层次，结合装置、影像、声音等多种形式，构建出虚实相生的混合场域，以多感官的方式传达出国宝中蕴含的“东方的智与美”。
The exhibition comprises four distinct sections: Immersive Experience Space, National Treasure Boxes, National Treasure Courtyards, and National Treasure Creative Products. Approaching the subject from multiple dimensions of presentation and historical context, the curators have selected nine national treasures from the National Treasure series. Through digital interpretation and engaging interactive experiences, the exhibition constructs layers of aesthetic perception, cognitive learning, and playful interaction. By integrating installations, imagery, and sound, it creates a hybrid realm where reality and virtuality intertwine, conveying the “Oriental Aesthetics and Wisdom” inherent in these treasures through a multi-sensory narrative.

《江山新语》沉浸式影像
“New Tales of the Landscapes” Immersive Media

《江山新语》沉浸式影像是与《千里江山图》的跨时空艺术对话，也是对这一巨作的数字化当代转译，以恢弘震撼的视觉叙事传达出《千里江山图》中所蕴含的中国传统审美观和宇宙观。从解读原画层层叠加的繁复绘制过程，到营造游历于画中世界的沉浸体验，再到提取画中美学元素、抽象演绎其色彩与光影奥秘。随着影像内容循序渐进的变化，作品形成了对《千里江山图》从宏观视角到沉浸视角，再到微观视角的多维度演绎。
The immersive film “New Tales of Rivers and Mountains” serves as a trans-temporal artistic dialogue with the masterpiece A Thousand Li of Rivers and Mountains. It represents a contemporary digital translation of this monumental work, utilizing a grand and breathtaking visual narrative to express the traditional Chinese aesthetics and cosmological views embedded within the painting. The experience evolves from deconstructing the intricate, multi-layered painting process to creating an immersive journey through the world within the scroll, eventually extracting aesthetic elements to abstractly interpret the mysteries of its colour and light. As the visual content unfolds, the work forms a multi-dimensional interpretation of the masterpiece, transitioning seamlessly from a macro perspective to an immersive perspective, and finally to a microscopic perspective.

国宝盒子
National Treasure Box

“国宝盒子”是《国家宝藏》栏目中的重要视觉元素，是每一期国宝亮相的数字容器。担任此次展览空间设计的SODA建筑师事务所，将这一元素延续到展览的空间构建中。在盒子的布局上，引入了中国古典园林的设计智慧，设计了彼此有机错叠的8个“国宝盒子”，每个“国宝盒子”化作亭台楼宇，其连接处则形成回廊庭院。
The “National Treasure Box” is a pivotal visual icon from the National Treasure television series, serving as a digital vessel for the unveiling of each masterpiece. SODA Architects, responsible for the exhibition’s spatial design, has seamlessly integrated this element into the physical architecture of the show. Drawing upon the spatial wisdom of classical Chinese gardens, the layout features eight organically overlapping “National Treasure Boxes.” Each box is conceived as a traditional pavilion or tower, while the connective spaces between them form winding corridors and courtyards.

盒子外部形成沉浸空间，以恢弘的视觉叙事抽象演绎《千里江山图》中蕴含的美学意境和宇宙智慧；而每个盒子内部，则以定制化数字演绎手段，结合装置、影像、声音等多种形式构建虚实相生的场景感，呈现出其他8件国宝各自独有的美学特点与文化传奇。
The exterior of the boxes creates an immersive realm, utilizing a grand visual narrative to abstractly interpret the aesthetic essence and cosmological wisdom embedded within A Thousand Li of Rivers and Mountains. Conversely, the interior of each box employs bespoke digital interpretation techniques—blending installations, imagery, and sound—to craft a hybrid sense of reality. This approach showcases the unique aesthetic characteristics and cultural legends of the other eight national treasures.

国宝盒子一 / National Treasure Box I

国宝盒子二 / National Treasure Box II

国宝盒子三 / National Treasure Box III

国宝盒子四 / National Treasure Box IV

国宝盒子五 / National Treasure Box V

国宝盒子六 / National Treasure Box VI

国宝盒子七 / National Treasure Box VII

国宝盒子八 / National Treasure Box VIII

其他空间
Other Spaces

在“国宝庭院”中，以中国古典园林中的景窗为灵感，通过数字景观形成的“媒体建筑”，营造“向内望”与“向外望”两种感知方式。“向外望”的视角，让人产生如同身在园林景观之中，从建筑内部观察自然的感受。而“向内望”的视角，则通过构建造型各异被解构的景窗，让人获得如同身处在园林回廊中，向亭台楼阁内张望窥视的独特体验。
Within the “National Treasure Courtyard,” inspired by the “View Windows” of classical Chinese gardens, the design utilizes “Media Architecture” formed by digital landscapes to evoke two distinct modes of perception: “Looking Inward” and “Looking Outward.” The “Looking Outward” perspective allows visitors to feel as though they are within a garden pavilion, observing nature from the inside out. The “Looking Inward” perspective, through the construction of deconstructed view windows in various forms, offers the unique experience of peering into the pavilions from a garden corridor.

从盒子外、到盒子内，再到盒子之间，盒子内外景观在此发生透叠与对话，同时也将空间本身延展至室外，营造在园林中漫步的曲径通幽之感。
From the exterior to the interior, and through the spaces in between, the landscapes inside and outside the boxes overlap and engage in a continuous dialogue. This extends the space itself towards the outdoors, recreating the serene and “winding path to a secluded spot” experience characteristic of wandering through a traditional garden.