CUPRA Automotive’s presentation at the IAA, showcasing the revolution in mobility.
CUPRA’s mission is to create an impulse for a future-oriented technology. How do you bring this impulse to life and give the brand an event platform? Our strategy was to showcase CUPRA’s DNA. A brand presence of the future that consistently communicates how CUPRA wants to drive the mobility revolution: with emotion as the driving force. From architecture, experiences and media, an experience was provided that truly enabled visitors to connect with a new generation of car lovers and driving enthusiasts.
CUPRA’s debut in Munich has set off a brand-new wave.
To interpret this brand-new concept, we employed particle animation on the highlight stage. It created a 3D phantom background for CUPRA Born.
The content of this article was provided by Mutabor or sourced from their official media channels, and has been curated and edited by WeHow. All copyrights to images, videos, and related design works remain with their respective creators or design firms. Reproduction, republication, or commercial use of the WeHow-edited version in any form is prohibited without prior written permission from both WeHow and the respective copyright holders.
