At the IAA MOBILITY 2023, Volkswagen unveiled its brand-new design for the first time. This design aims to showcase the essence of the brand, making it a truly beloved one. The presentation is people-oriented, engaging, and comprehensively showcases new products within the overall framework of sustainable development, inclusivity, and innovative travel modes.
The brand-new design we have developed reinforces the concept of Volkswagen as a “beloved brand”. The booth located in the open exhibition area will create a diverse and inclusive experience environment. Here, interaction, entertainment, and products will be perfectly integrated, allowing all interested parties to experience Volkswagen as a partner-like brand.
Adhering to the concept of “#OneFuture” (One Future), we present the Volkswagen brand in an engaging and emotional manner at the Munich Concert Hall Square, inviting visitors of all ages to embark on an exploratory journey. Through numerous inclusive initiatives that integrate online and offline elements, we aim to celebrate the vision of future travel modes with everyone.
We all share one future. #OneFuture
Each of us has a unique story, yet we share a common future. It is precisely for this reason that Volkswagen has embodied inclusivity in every aspect of its presence at the IAA MOBILITY 2023 in Munich. Everyone should have equal opportunities to visit. Therefore, Volkswagen’s booth at the Audi Forum is designed to be largely barrier-free, and we sincerely invite everyone to come and experience the exhibition activities and products, drawing inspiration from them.
OneFuture is the thematic framework of Volkswagen IAA and visually connects all touchpoints.
Warm hues, natural materials, cozy spaces, and messages filled with emotion – this is Volkswagen’s brand-new design. In the Future Materials Lab, Volkswagen Cinema, Social Wall, and Photo Spots, the design emphasizes experience and participation, seamlessly integrating Volkswagen’s pioneering travel philosophy into a lifestyle that everyone can engage in.
A love brand must be lovable.
A love brand is born when one understands what moves people. At the IAA MOBILITY, we captivate with exciting concerts, insightful talks on topics like sustainability and new mobility, engaging interactive stations for the whole family, giveaways, and soul food. And we provide space to fall in love with Volkswagen’s new car models in a relaxed atmosphere.
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