Recently, the Hong Kong International Spring Lighting Fair kicked off at the Hong Kong Convention and Exhibition Center. E Studio was invited to design the exhibition image for KCLighting. KClighting showcased their brand new upgraded exhibition image, conveying a minimalist brand attitude.
The “black box” that carries light descends upon coordinates 1B-C02, measuring 6 by 6 meters. It embodies the purest spatial and material qualities to reveal the essence of light, patiently awaiting the unveiling of its secrets.
Architecture is clearly defined along the boundaries of light and darkness, obtaining its own form and showcasing the relationships between elements, existing in infinite connections. —— Tadao Ando
Light is a pure natural element, which is both a observable substance and a perceptible and experiential phenomenon. It achieves sculptural symbolic impressions in a small-scale spatial block of 6*6. With restrained geometric impressions, it incorporates rich lighting experiences and exhibition functions, forming space through oblique cuts and peeling in a cubic space, allowing light to be carried.
By using strong contrast between light and darkness, the geometric sense and tension of the space are enhanced, allowing darkness to envelop the light. Different methods and techniques are employed to showcase the various possibilities of light.
Based on the temporary nature of the exhibition and the material specifications and fire restrictions of the exhibition venue, balancing the design concept with feasibility is key to this project. Membrane materials are used instead of latex paint to address the issues of on-site construction schedule and quality control. The entire exhibition structure is prefabricated by mainland manufacturers in modular form, then tested, dismantled, and transported to Hong Kong for rapid assembly.
Excellent products never lack appreciators,Great brands don’t lack great products.
At the exhibition site, there is a surge of people, an convergence of ideas, and a collective conversation about design.
KClighting has attracted the attention of numerous business visitors from around the world, who are keen to learn about their products and intelligent solutions. These visitors have expressed a willingness to cooperate and have opened up new opportunities for KClighting’s international development.
For the past three years, E Studio has maintained a long-term strategic partnership with KCLighting, engaging in comprehensive brand building and layout, including branding, showrooms, corporate headquarters, and exhibitions. They have continuously generated creative topics and polished the brand, representing a new attempt at integrated design practice for the company.
