Commissioned by the event organiser, MOTSE supported Tmall Luxury’s “Resonance from Within” immersive art exhibition at Shanghai’s North Bund. MOTSE delivered the full design and production process for the digital content and interactive software, creating an immersive encounter between luxury, technology and art.
Bringing together 35 luxury brands and drawing on Tmall Luxury’s upgraded NEW&BE-YOND 2.0 methodology, the exhibition presents an 18-minute interactive experience in four chapters: “Gallery of Inspiration,” “New Realms of Luxury,” “Fashion in Luxury” and “A New Future.” Alongside the immersive digital presentation, interactive installations on the walls and floor extend each chapter through AI-generated personalised avatars, AR luxury-watch try-ons, virtual fashion try-ons and digital collectibles.
01 Gallery of Inspiration
#Immersive Digital Presentation: Art and Culture
Classical oil-painting colours meet contemporary artistic expression in a playful, finely crafted gallery that explores luxury through art. This chapter creates bespoke animated artworks for the brands, presenting painterly colours and brushstrokes within contemporary frames.
#Motion-Sensing Interaction: AI-Generated Personalised Avatars
Visitors answer a series of questions to generate a personalised AI artwork, which they can retrieve by scanning a QR code. Their avatar then appears in a shared portrait with Tmall Luxury’s digital ambassador, TIMOthy, marking the beginning of the journey through “Resonance from Within.”
02 New Realms of Luxury
#Immersive Digital Presentation: Art and Nature
Visitors walk across a glacier as flowers quietly bloom around them in a fantastical landscape. With each step, the scene reveals a dialogue between luxury and nature. This chapter constructs a surreal natural world.
#Motion-Sensing Interaction: AR Luxury-Watch Try-On
Luxury watches are displayed within an interactive portal. Visitors touch the wall to select a watch, then scan a QR code with the Taobao app to experience an AR try-on.
03 Fashion in Luxury
#Immersive Digital Presentation: Art and the Runway
What might the runway of the future look like? Visitors enter a luxury fashion house, explore the latest runway looks and encounter the brands’ avant-garde approach to fashion.
#Motion-Sensing Interaction: Virtual Luxury-Fashion Try-On
After watching an animated demonstration, visitors select a gender and the luxury outfit they wish to try. Gentle body movements allow them to see how the clothing looks on them.
04 A New Future
#Immersive Digital Presentation: Art and the Future
As this fantastical journey through luxury draws to a close, visitors are invited to step into a future of new possibilities, discovering renewed expressions of luxury and the lifestyles they may inspire.
#Motion-Sensing Interaction: Digital Collectibles
Visitors catch bubbles from the fantastical world to unlock a mystery digital collectible, then scan a QR code with the Taobao app to claim it.
MOTSE x Tmall
560 m² · Large-Scale Interactive Immersive Space
35 · International Luxury Brands
18 min · Interactive Content Experience
30,000 px · Overall Digital Content Resolution
50 days · Integrated Design-to-Delivery Production
For Tmall Luxury, MOTSE’s “Resonance from Within” digital interactive light-art exhibition brings digital experiences into physical space, connecting the real and the virtual and expanding how audiences engage with luxury. Combining generative AI, augmented reality, motion capture and touch sensing, it is a creative experiment at the intersection of new media art and brand events.
The content of this article was provided by MOTSE墨子 or sourced from their official media channels, and has been curated and edited by WeHow. All copyrights to images, videos, and related design works remain with their respective creators or design firms. Reproduction, republication, or commercial use of the WeHow-edited version in any form is prohibited without prior written permission from both WeHow and the respective copyright holders.
