上海，公牛总部智慧展厅 / FORMS方世

“智慧展厅生产力”革命——提升”成交效率”的空间预演

Goneo-Murora: “Smart Exhibition Hall” Productivity Revolution – Spatial Rehearsal to Improve “Transaction Efficiency”

在消费者记忆中，”公牛”二字曾与插座紧密相连。然而，随着市场需求的升级和企业自身的发展，仅仅停留在单一品类已无法满足未来的竞争格局。如何在智能化、生态化的行业趋势中找到新的增长点，成为企业战略升级的关键。公牛需要突破传统产品思维，构建更全面的智能用电生态，以占据市场先机。
In consumer memory, the word ‘Goneo’ was once closely associated with sockets. However, with the upgrading of market demand and the development of enterprises themselves, simply staying in a single category is no longer sufficient to meet the future competitive landscape. How to find new growth points in the trend of intelligent and ecological industries has become the key to enterprise strategic upgrading. Goneo need to break through traditional product thinking and build a more comprehensive intelligent electricity ecosystem to seize market opportunities.

引言：打破固有认知，从插座制造到安全用电专家
Introduction: Breaking through conventional impression, from socket manufacturing to safe electricity use experts

沐光展厅的诞生，正是公牛在战略转型中的关键——它不仅是一座产品体验空间，更是品牌认知与商业升级的实验场，通过空间叙事重塑其市场定位。
The birth of the Mu Murora Exhibition Hall is the key to Goneo’s strategic transformation – it is not only a product experience space, but also an experimental field for brand recognition and commercial upgrading, reshaping its market positioning through spatial narrative.

场景化招商思维：更具成交力的展厅，不止于展示，更是生意的催化器
Scenario based investment promotion thinking: A more effective exhibition hall is not just a showcase, but also a catalyst for business

沐光展厅的价值，不在于简单的产品陈列，而在于让每一位合作伙伴能清晰看到产品价值—市场需求—商业模式—盈利空间的完整闭环，从而加快决策，实现更高效的招商转化。FORMS方世团队打破传统产品陈列模式，以真实场景体验 + 数据可视化 + 业务对接三位一体的方式，帮助招商合作伙伴直观理解产品价值，并加速商业决策。
The value of the Murora exhibition hall lies not in simple product display, but in allowing every partner to clearly see the complete loop of “product value-market demand-business model-profit”, thereby accelerating decision-making and achieving more efficient investment conversion.

FORMS 方世团队打破传统产品陈列模式，以真实场景体验 + 数据可视化 + 业务对接三位一体的方式，帮助招商合作伙伴直观理解产品价值，并加速商业决策。
The FORMS team breaks the traditional product display mode and uses a three in one approach of real scene experience, data visualization, and business integration to help investment partners intuitively understand product value and accelerate business decision-making.

1. 从单品到系统：降低认知成本，促进全品类渗透
FROM INDIVIDUAL PRODUCTS TO SYSTEMS: REDUCE COGNITIVE COSTS AND PROMOTE FULL CATEGORY PENETRATION

• 动态场景导览：公牛的智能家居产品不再是孤立个体，而是通过智能互联形成完整的生态链，产品联动展示直观呈现跨品类协同的市场潜力。
  Dynamic scene guide: Goneo’s smart home products are no longer isolated individuals, but form a complete ecological chain through intelligent interconnection, and the product linkage display intuitively presents the market potential of cross category collaboration.
• 行业解决方案定制：针对酒店、公寓、办公等场景的智能用电需求，提供一站式安全用电系统，让TOB客户能够快速对接合适的业务模式。
  Customized Industry Solutions: Targeting the intelligent electricity needs of hotels, apartments, offices, and other scenarios, we provide a one-stop secure electricity system to enable TOB customers to quickly connect with suitable business models.

2. 从制造到智造：用“数据+交互”构建更具说服力的招商逻辑
FROM MANUFACTURING TO INTELLIGENT MANUFACTURING: BUILDING A MORE PERSUASIVE INVESTMENT LOGIC WITH “DATA+INTERACTION”

• “产品即数据”展示：智能监测系实时显示产品的能耗效率、使用寿命、安全防护测试等，让合作伙伴看到技术领先背后的数据支撑，而非单纯的概念包装。
  Data “Display: The intelligent monitoring system provides real-time display of the product’s energy efficiency, service life, safety protection testing, etc., allowing partners to see the data support behind technological leadership, rather than just conceptual packaging.
• “商机可视化”分析：基于不同市场的用电需求数据，直观了解智能用电市场的增长空间、各品类需求占比、区域性机会点，从而精准锁定商业方向，提升招商转化率。
  “Business opportunity visualization” analysis: Based on electricity demand data from different markets, intuitively understand the growth space, proportion of demand in various categories, and regional opportunity points of the smart electricity market, in order to accurately target business directions and improve investment conversion rates.

空间叙事逻辑：以产品矩阵演变商业剧本
Spatial Narrative Logic: Evolution of Business Script through Product Matrix

01 溯源·根基 – 品牌基因解码
SOURCE TRACING AND FOUNDATION – DECODING BRAND GENES

安全，是公牛品牌的起点，也是创新的核心动力。展厅第一部分通过科技与设计的结合，解码公牛如何奠定安全用电的行业基石。
Safety is the starting point of the Goneo brand and the core driving force of innovation. The first part of the exhibition hall combines technology and design to decode how Goneo laid the foundation for safe electricity use in the industry.

• 基源之路：电连接的安全技术解析：借助材料剖析、实验数据和安全防护系统演示，让参观者直观理解公牛产品如何构筑安全屏障。
  Path of Source: Analysis of Safety Technologies for Electrical Connections: Through material analysis, experimental data, and demonstration of safety protection systems, visitors can intuitively understand how Goneo products construct safety barriers.
• 行业标准贡献展示：通过时间轴与数据可视化，呈现公牛作为行业标准制定者，在安全技术创新上的持续投入。
  Industry standard contribution display: Through timeline and data visualization, present Goneo’s continuous investment in safety technology innovation as an industry standard setter.

02 生长·裂变 – 智能生态图谱
GROWTH AND FISSION – INTELLIGENT ECOLOGICAL MAP

公牛的产品进化，不仅是品类的拓展，更是智能生态的构建。展厅通过动态交互场景，让智能家居与新能源产品自然融入用户体验。
The evolution of Goneo’s products is not only the expansion of categories, but also the construction of an intelligent ecosystem. The exhibition hall seamlessly integrates smart home and new energy products into the user experience through dynamic interactive scenarios.

• 成长之路：智能家居的产品矩阵：覆盖多元品类，构建完整的产品体系满足不同场景需求，体现公牛在家居安全与智能化方面的全链路商业能力。
  Path of Growth: Product Matrix of Smart Home: Covering multiple categories, building a complete product system to meet the needs of different scenarios, reflecting Goneo’s full chain commercial capabilities in home safety and intelligence.
• 探索之路：新能源的商品化布局：通过充电桩与户外储能产品的直观陈列，展现新能源技术在电动车充电、户外供电等日常场景中的应用，帮助参观者了解其便捷性与实用价值。
  Path of Exploration: Commercialization Layout of New Energy: Through the intuitive display of charging piles and outdoor energy storage products, the application of new energy technology in daily scenarios such as electric vehicle charging and outdoor power supply is demonstrated, helping visitors understand its convenience and practical value.

03 升维·共生 – 未来能源图景
GROWTH AND FISSION – INTELLIGENT ECOLOGICAL MAP

公牛的终极目标，是从产品制造商迈向智能用电管理者，构建覆盖全场景的安全用电生态。展厅的最后部分，以未来科技的语言，展现公牛在智慧用电管理上的战略布局。
The ultimate goal of Goneo is to move from a product manufacturer to an intelligent electricity manager and build a safe electricity ecosystem covering all scenarios. The final section of the exhibition hall showcases Goneo’s strategic layout in smart electricity management in the language of future technology.

空间演示：全屋智能中控系统沉浸式体验：参观者可通过“一键操控”体验智能家居生态的整体联动，模拟家庭日常用电场景，让智能生态体验更具沉浸感。
Space demonstration: Immersive experience of the whole house intelligent central control system: Visitors can experience the overall linkage of the smart home ecosystem through “one click control”, simulate daily household electricity consumption scenarios, and make the smart ecological experience more immersive.

结语：一场永不落幕的商业进化实验
Conclusion: An Endless Business Evolution Experiment

沐光展厅绝非静态的产品陈列馆，而是一座持续进化的商业引力场——它既是公牛从硬件制造商向用电服务商跃迁的战略沙盘，更是撬动智能用电万亿市场的生态支点。
The Murora Exhibition Hall is not a static product exhibition hall, but a continuously evolving commercial attraction field – it is not only a strategic sand table for Goneo to transition from hardware manufacturers to electricity service providers, but also an ecological pivot to leverage the trillion dollar smart electricity market.

当参观者指尖触控全域智能中控系统时，他们激活的不只是设备联动，而是一个涵盖技术标准制定、场景方案输出、能源数据服务的闭环价值链，这座”永不闭馆”的品牌实验室，将持续上演硬件迭代、场景裂变、数据增值的三重进化论。
When visitors touch the global intelligent central control system with their fingertips, they activate not only device linkage, but a closed-loop value chain covering technical standard setting, scene scheme output, and energy data services. This “never closed” brand laboratory will continue to stage a triple evolution theory of hardware iteration, scene fission, and data value-added.