打造一座“数字姑苏”的沉浸式叙事场 – 苏州信息消费体验中心 / SIDEX

作为这个项目的核心设计团队，我们很荣幸能与大家分享苏州信息消费体验中心（苏州联通5G展厅）背后的设计思考。我们的目标远不止于建造一个数字技术展示馆，而是旨在为苏州这座国家信息消费示范城市，打造一个可感知、可体验、可共鸣的“城市数字客厅”。
As the core design team behind this project, we are honored to share the design thinking behind the Suzhou Information Consumption Experience Center (Suzhou Unicom 5G Exhibition Hall). Our goal goes far beyond constructing a digital technology showcase — we aim to create a “City Digital Living Room” for Suzhou, a national model city for information consumption, where innovation can be perceived, experienced, and emotionally resonated.

体验中心集成展示了信息消费大数据、工业互联网生产线、VR 虚拟、AR 增强、触控体验等各行业、多家企业的技术与产品，还增加了众多消费方面的应用服务。结合 5G、人工智能、VR 虚拟、AR 增强等技术手段，进行内容呈现。重点围绕联通创新能力、数字产业化解决方案、数字化实践、5G + 工业互联网、全屋智能家居、信息消费产业生态、联通小燕直播等内容展开展示 。
The Experience Center integrally displays technologies and products from multiple industries and enterprises, including big data on information consumption, industrial internet production lines, VR virtual reality, AR augmented reality, and touch-control experiences, while also incorporating a wide range of consumer-oriented application services. Content is presented through technical means such as 5G, artificial intelligence, VR virtual reality, and AR augmented reality. The exhibition focuses on areas such as China Unicom’s innovation capabilities, digital industrialization solutions, digitalization practices, 5G + industrial internet, whole-house smart home, information consumption industry ecosystem, and China Unicom Xiaoyan Live Broadcast.

一、 核心创意：以“空间叙事”诠释时代转型
Core Concept: Interpreting an Era of Transformation through Spatial Narrative

项目的核心命题是如何生动呈现苏州从线上消费的1.0时代，迈向线上线下深度融合的2.0时代这一宏大主题。我们的设计答案是以 “信息消费·姑苏志” 为叙事主线，数智联通和智慧苏州为暗线，将冰冷的数字技术与温润的姑苏人文气质相融合，用空间讲述一个关于技术演进与未来生活的故事。同时通过数字展厅技术，让展厅做到千人千面，内容因需而变。
The core challenge of the project was how to vividly present the grand theme of Suzhou’s transformation — from the 1.0 era of online consumption to the 2.0 era of deep online–offline integration. Our design response was to use “Information Consumption: The Chronicle of Gusu” as the main narrative thread, with Digital Intelligence Connectivity and Smart Suzhou as underlying themes. We sought to merge the cool rationality of digital technology with the warm humanistic spirit of Gusu, telling a story of technological evolution and future living through spatial narrative. Meanwhile, through advanced digital exhibition technologies, the space achieves a “thousand faces for a thousand visitors” experience — adapting its content dynamically to each visitor’s needs.

二、 关键场景：用体验感知技术脉搏
Key Scene: Sensing the Pulse of Technology through Experience

我们坚信，最好的展示是让观众“身临其境”。
We firmly believe that the best kind of exhibition is the one that allows the audience to truly immerse themselves in the experience.

序厅：构建沉浸式的“仪式开端”
Prologue Hall: Creating an Immersive “Ritual Beginning” 

从照片中可以看到，进入序厅，我们通过环形穹顶（模拟蓝天白云）、巨幅宽屏与镜面地面，共同塑造了一个极具仪式感和未来感的开场。镜面地砖的运用，不仅巧妙化解了原始层高的限制，更将空间视觉无限延伸，让观众从踏入的那一刻起，就被数字化的“天空”与“倒影”所包围，瞬间脱离外部环境，沉浸到我们预设的“数字姑苏”叙事场中。环形灯带强化了空间的秩序感，寓意着数字时代的缜密与无限。
As seen in the photos, upon entering the prologue hall, we crafted an opening scene filled with a strong sense of ritual and futurism through the interplay of a circular dome (simulating blue sky and white clouds), a large panoramic screen, and mirror-finished flooring. The use of mirrored tiles not only cleverly resolves the limitation of the original ceiling height but also visually extends the space infinitely. From the very first step, visitors are surrounded by a digital “sky” and its reflection, instantly detaching them from the outside world and immersing them in the narrative realm of “Digital Gusu.” The circular light band reinforces the spatial order, symbolizing the precision and boundlessness of the digital era.

时光隧道：穿越通信技术的长河
Time Tunnel: Traveling Through the River of Communication Technology

穿过序厅，观众便步入我们精心打造的“时光隧道”。如项目照片所示，我们通过将沉浸式投影与左右墙面、星空顶的三面镜像反射相结合，彻底消弭了空间的物理边界。观众仿佛被通信技术的发展历程内容360°包裹，真正产生“穿梭时光”的错觉。这个区域的设计精髓在于“包裹感”，让枯燥的历史时间线转化为一段充满惊奇的情感旅程。
After passing through the foyer, visitors enter the meticulously crafted “Time Tunnel.” As shown in the project photos, we combine immersive projections with mirrored reflections on the side walls and the starry ceiling, completely dissolving the physical boundaries of the space. Visitors feel fully enveloped by the history of communication technology, creating a genuine illusion of “traveling through time.” The design essence of this area lies in the sense of immersion, transforming a dry historical timeline into an emotional journey full of wonder.

智慧苏州：感受城市的智慧脉动
Smart Suzhou: Experience the City’s Smart Pulse

步入智慧苏州区域，环形空间以简洁流畅的线条展开，营造明亮开阔的视觉体验。四周墙面大屏与多点触控桌面有序呈现苏州数字产业化与智慧城市建设的多元内容，观众可通过互动方式自由探索。全馆顶部贯穿蓝色科技底色的氛围标题屏，可根据参观主题一键切换颜色与标题，实现沉浸式、动态化的展示效果。
Upon entering the Smart Suzhou area, the circular space unfolds with clean, flowing lines, creating a bright and open visual experience. Surrounding walls feature large screens and multi-touch tables that systematically present the diverse aspects of Suzhou’s digital industrialization and smart city development, allowing visitors to explore interactively. The ceiling is lined with an ambient title screen in a blue technological hue, which can switch colors and display content instantly according to the exhibition theme, delivering an immersive and dynamic presentation.

5G工业互联网区：再现智能生产的现场感
5G Industrial Internet Zone: Experience the Reality of Smart Production

这个区域的设计，我们力求真实与科技感的平衡。顶面裸露的管线搭配线性照明，瞬间奠定了工业风与科技感交融的基调。左侧，我们与苏州联通合作伙伴隆力奇共同打造了透明护栏围合的真实生产线展示区，配合旁边大屏实时跳动的数据，将5G赋能下的智能生产场景直观、动态地呈现出来。右侧则以蓝紫色灯光点缀的展示台，聚焦“二级节点标识解析”等核心技术。正如照片所捕捉到的，整个空间通过“设备-数据-技术”的串联，让参观者能沉浸式感受5G如何重塑工业生态。
In designing this area, we strive to balance authenticity with a sense of technology. Exposed ceiling pipelines combined with linear lighting instantly establish an industrial-meets-tech atmosphere. On the left, in collaboration with Suzhou Unicom partner Longliqi, we created a real production line display enclosed by transparent railings. Accompanied by large screens showing real-time data, the smart production scenarios empowered by 5G are presented in a vivid and dynamic way. On the right, display platforms accented with blue-purple lighting highlight core technologies such as “secondary node identification and analysis.” As captured in the photos, the entire space connects equipment, data, and technology, allowing visitors to immerse themselves in how 5G is reshaping the industrial ecosystem.

合作生态区域：展现苏州活跃的数字生态
Collaboration & Ecosystem Zone: Showcasing Suzhou’s Vibrant Digital Ecosystem

合作生态区域构建沉浸式生态合作展示空间。顶部交错的线性灯带与环绕式 LED 屏，勾勒出科技感的空间轮廓，营造出开放通透的视觉氛围。中央方形 LED 柱成为空间核心，打破传统平面展示的边界，以立体形态承载多元合作内容。
The collaborative ecosystem area creates an immersive cooperative exhibition space. Staggered linear light strips and surrounding LED screens on the top outline a technologically styled spatial contour, fostering an open and transparent visual atmosphere. The central square LED column serves as the core of the space, breaking the boundaries of traditional flat display and carrying diverse cooperative content in a three-dimensional form.

围绕 “5Gⁿ合作生态”“超级生态圈” 等主题，通过墙面屏幕、展柜陈列与互动装置，串联起苏州购物节、医疗健康生态、文化创意等合作场景，助力苏州当地企业的更多合作和露出。蓝紫色调的科技感底色，搭配绿植点缀柔化空间，既呼应信息消费的数字属性，又传递出开放、共生的生态理念。苏州信息消费产业生态的融合创新与无限可能，强化 “生态共筑、价值共创” 的体验感知 。
Centered around themes such as “5Gⁿ Cooperative Ecosystem” and “Super Ecosystem”, it connects cooperative scenarios including Suzhou Shopping Festival, medical and health ecosystem, and cultural and creative industries through wall screens, showcase displays, and interactive installations, facilitating more collaborations and exposures for local enterprises in Suzhou. The technological background in blue-purple tones, complemented by green plants to soften the space, not only echoes the digital attributes of information consumption but also conveys the concept of an open and symbiotic ecosystem. The integrated innovation and unlimited possibilities of Suzhou’s information consumption industry ecosystem strengthen the experiential perception of “co-building the ecosystem and co-creating value”.

智慧家庭区域：科技融入生活的温度感
Smart Home Zone: The Warmth of Technology in Everyday Life

为了传递“信息消费服务生活”的价值，我们摒弃了传统的货架式陈列，完全按照真实的家居空间蓝本进行场景化还原。从照片中可以看到，沙发、茶几、绿植、智能设备有机地融合在一起，顶部点缀联通品牌符号的造型灯。观众可以走进这个“家”，直观体验5G和物联网技术在客厅、卧室、厨房、安防等全场景下的应用，感受科技带来的便捷与温暖。
To convey the value of “information serving everyday life,” we abandoned traditional shelf-style displays and recreated the space based entirely on authentic home layouts. As shown in the photos, sofas, coffee tables, greenery, and smart devices are organically integrated, with the ceiling adorned by shaped lights featuring the Unicom brand symbol. Visitors can step into this “home” and directly experience the application of 5G and IoT technologies across living rooms, bedrooms, kitchens, and security systems, feeling both the convenience and warmth brought by technology.

三、 数字与人文的“和合共融”
The “Harmonious Integration” of Digital and Humanities

如何让“信息消费”、“智慧苏州”、“数智联通”这三个宏⼤概念变得可感知？我们的答案不是平铺陈列，⽽是编织⼀场以“⼈”为中⼼的空间叙事。我们以“数字+⼈⽂”为基调，以“千⼈千⾯”为策展逻辑，让技术故事随参观动线⾃然流淌，使每位访客都能获得独特的共鸣。这最终升华了项⽬的使命：这⾥不仅是联通创新能⼒的窗⼝，更是⼀座“城市客厅”，见证着技术如何深度融⼊城市肌理，推动苏州在数字时代实现真正的⽣态共筑与价值共创。
How can the grand concepts of “Information Consumption,” “Smart Suzhou,” and “Digitalized Connectivity” become tangible and perceptible? Our answer is not flat, linear displays, but rather a spatial narrative centered on people. Guided by the theme of “Digital + Humanities” and curated with the logic of “a thousand faces for a thousand visitors,” the stories of technology naturally unfold along the visitor’s path, allowing each guest to experience a unique resonance. This ultimately elevates the project’s mission: this space is not only a window into Unicom’s innovative capabilities but also a “city living room,” witnessing how technology deeply integrates into the urban fabric, driving Suzhou toward true ecological co-construction and value co-creation in the digital era.