韩国高阳现代汽车文化中心 / ATELIER BRÜCKNER, Delugan Meissl Associated Architects

由奥地利事务所 Delugan Meissl 完成了“现代汽车文化中心（Hyundai Motorstudio Goyang）”的设计，该建筑是韩国最大的汽车文化中心。该项目融合了多种功能——包括汽车销售、品牌展示、客户娱乐体验以及一系列展览空间。整栋建筑由三个具有标志性的设计元素构成：地景（landscape）、垂直绿化（vertical green）和造型天空（shaped sky），共同塑造出沉浸式的汽车文化体验。
Austrian firm Delugan Meissl has completed the design of the Hyundai Motorstudio Goyang, the largest automotive cultural center in South Korea. The project integrates multiple functions — including car sales, brand showcases, customer entertainment experiences, and a series of exhibition spaces. The entire building is defined by three iconic design elements: landscape, vertical green, and shaped sky, which together create an immersive automotive culture experience.

在建筑内部，地景、垂直绿化与造型天空这三大元素贯穿整个汽车文化中心，同时又不影响对汽车展品的观赏。汽车以多角度的方式展示于空间之中，整体布局仿若城市或自然地貌，让访客可以自由穿梭其中。设计的首要挑战是如何将多重功能整合于同一建筑体内——销售区域、品牌中心、汽车主题乐园以及多个办公空间以横向方式堆叠，并通过垂直的设计元素加以联结。
Inside the motor studio, the elements of landscape, vertical greenery, and sculpted sky are seamlessly integrated throughout the space, carefully arranged so as not to obstruct views of the vehicles. The automobiles are displayed from diverse vantage points, within a spatial arrangement inspired by urban and natural landscapes, encouraging visitors to explore freely. One of the main challenges for the architects was to accommodate a wide range of functions within a single building. Sales zones, a brand center, an automotive theme park, and office spaces are arranged in horizontal layers, linked by vertically oriented design features.

设计的垂直元素不仅具有静态功能，还为建筑赋予了活力——它们承载着开放空间。
The design’s vertical elements take on static but also vital functions for the building – they carry the open space

在主题展线的核心亮点是一座极具视觉冲击力的动态雕塑装置，她生动演绎了现代汽车”以动感塑设计”的品牌哲学——1411根铝制金属杆通过流体力学般的动态变幻，最终凝练出现代汽车的标志性设计语言。
The centerpiece of the thematic exhibition is a visually striking kinetic sculpture that vividly embodies Hyundai Motor’s brand philosophy of “design through movement.” Composed of 1,411 aluminum rods, the installation shifts and flows with fluid, dynamic motion, ultimately crystallizing into the iconic design language that defines Hyundai vehicles.

多媒体编舞向参观者传达了建模和设计过程的感受。充满能量的动态雕塑、视频、音乐和灯光的综合运用，使设计室成为一个独特的景点，将高质量的内容和创新技术融合在一次震撼的体验中。
The multimedia choreography communicates a feeling for the modelling and design process to visitors. The energy filled synthesis of kinetic sculpture, video, music and light makes the Design Room a unique attraction, uniting high quality content and innovative technology in a sensational experience.