同济大学博物馆 – CDN西顿照明光艺术展厅 / FORMS方世

西顿照明与同济大学校企合作，在同济大学博物馆开展光艺术临时展厅活动。本项目是以营销为目的的展示体验空间，在400㎡的长条形空间内，以合理的展示逻辑/功能各异的体验场景呈现西顿照明的产品及品牌，其中包含10+品类、100+SKU、10+多种体验场景，有效的传递出品牌力成为了本次设计的重点。
In partnership with Tongji University, Xidon Lighting presented a temporary light-art exhibition at the Tongji University Museum. Occupying a 400-square-metre rectangular space, the marketing-focused experience showcases the brand and products through a clear narrative and ten-plus distinct scenarios, covering 10+ categories and 100+ SKUs. Communicating brand power effectively was the central design objective.

我们在设计过程中思考：如何在狭长的空间塑造出西顿照明品牌的整体光效氛围；如何让光艺术空间展示立体化、可视化；如何将产品元素融入空间，成为空间的一部分，是我们设计光艺术展的出发点。让光成为空间情绪的催化剂，达成一种社交、互动与探索新事物的情感体验。因此得出结论——空间不是产品的背景，而是与产品融为一体，传达品牌价值的载体。
During the design process, we asked ourselves: How can we create an overall lighting atmosphere that embodies the Xidon brand within a long and narrow space? How can we make a light-art exhibition three-dimensional and visually engaging? And how can we integrate the products into the space so that they become part of it? These questions became our starting point. We wanted light to act as a catalyst for spatial emotion, fostering a social, interactive, and exploratory experience. Our conclusion: the space is not a backdrop for the products, but a carrier of brand value that merges with the products themselves.

我们以“产品既空间，空间既产品”为策展思路，打造“律动光之屋”主题空间，大到整体规划、小到灯光场景，对酒店、教育、医疗、新零售、办公等不同的应用场景进行整合规划，强调光的互动感知，一面表达智能光的科技，另一面表达光生活的向往。让观众惊叹空间魅力的同时，对展示主题和展品的特性有直观的了解，让空间服务于主题与展品是我们设计的核心要求。
Guided by the curatorial concept “product is space, space is product,” we created the themed environment “House of Rhythmic Light.” From master planning down to individual lighting scenes, we integrated diverse application areas—hotels, education, healthcare, new retail, and offices—into a single, coherent whole. The design emphasizes interactive light perception: one side showcases the technology of intelligent lighting, the other evokes the aspiration for a life illuminated by light. Our core requirement is that the space should serve both theme and exhibits—allowing visitors to be amazed by the spatial magic while instantly understanding the message and the characteristics of the products on display.

因为在同济大学博物馆中展示的线形照明产品居多，我们将线形光（线形灯具产品）作为空间的核心元素，以线为基本元素的照明体系划分模块化光场景功能分区。采用直线塑造空间的张力和纵深感，用延绵的曲线贯穿整个空间，串联直线光所组成的模块化Box。空间模块化的Box用最淳朴的材质——混泥土去烘托灯光氛围营造，搭配发光的镀膜玻璃信息展示牌，体现品牌的科技感与亲和感。
Since linear-light fittings dominate the Tongji University Museum display, we made linear light the core spatial element. Using the line as the basic lighting vocabulary, we carved the gallery into modular light-scene zones. Straight lines generate tension and depth, while a continuous curve runs the full length, stitching together the modular boxes formed by linear fixtures. These boxes are finished in the most honest material—concrete—to amplify the lighting ambience, paired with luminous coated-glass information panels that convey both the brand’s technological edge and its approachable warmth.

对展品和主题的深度研究和理解实践出不浮于表面的展示空间。中间的天花裸顶搭配12条律动线性灯带的主题装置为线索贯穿整个展厅，其名为“光之所引”，伴随着灯带的指引，我们从品牌的介绍再到产品博物馆展示，再到小主题体验场景，前后打造12个有序的参观节点，体现品牌的品质感、秩序感。
In-depth research into both exhibits and theme has produced a gallery that never stays on the surface. A raw ceiling runs the entire length of the space, crossed by twelve rhythmic linear-light bands—the thematic installation named “Where Light Leads.” Following these bands, the visit moves from brand introduction to product-museum displays and on to micro-themed experience scenes, creating twelve sequential nodes that communicate the brand’s quality and sense of order.

小主题体验场景是本次展示的高潮点，总共有9个部分，通过风格化装饰性照明构建最安全、环保、舒适的高品质人造光环境。场景采用具有特色的灯光手法——“暗区”设计，通过照明设计区与“暗区”设计区交替融合，如同素描打上阴影，强化观赏性提炼与选择性参观，让参观动线更生动立体。
The nine micro-themed experience scenes form the climax of the visit. Stylised decorative lighting creates a safe, eco-friendly and comfortable high-quality artificial-lit environment. A signature technique – the “dark-zone” approach – alternates illuminated areas with low-key spaces, like shading in a sketch, sharpening visual focus and allowing selective viewing, so the circulation becomes more vivid and three-dimensional.