未来触手可及 – stc沙特电信 明日博物馆 / VAVESTUDIO

2024年7月，VAVE设计的 stc 明日博物馆正式在沙特首都利雅得向公众开放。这座博物馆由stc委托打造，展示了stc在科技创新和未来发展方面的前瞻性理念。
In July 2024, the stc Forward Museum, designed by VAVE, officially opened to the public in Riyadh, the capital of Saudi Arabia. Commissioned by stc, the museum showcases stc’s forward-thinking vision for technological innovation and future development.

这是VAVE以品牌成长陪伴方的角色，与stc再一次合作的重要项目，stc明日博物馆将创意与先进技术相结合，提供了一次别具一格的沉浸式品牌体验。（stc, 也即“沙特电信”，全称为the Saudi Telecom Company）
This project marks another significant collaboration between VAVE and stc, with VAVE serving as a brand growth partner. The stc Forward Museum combines creativity with cutting-edge technology, offering a unique and immersive brand experience.

沉浸化体验的陪伴者：个性化虚拟形象
Immersive Tour Guide Personalized Avatar

在这场互动展览中 ，线性叙事的概念植根于stc集团的品牌精神。它强调一股“进步的力量”。与常规的静态展览不同，这一概念将参观者置于行动的核心，将传统的博物馆体验转变为一场互动、引人入胜的旅程。这个充满活力的空间通过互动体验和沉浸式叙事，生动展示了stc的关键数字技术和行业洞见，兼具趣味性与教育意义。
The concept of the interactive exhibition follows a linear storyline rooted in the brand of stc group, which emphasizes the power to advance. Unlike typical static exhibitions, the concept places visitors at the heart of the action, transforming the traditional museum experience into an interactive, engaging journey. This dynamic space captivates and educates through hands-on experiences and immersive storytelling, showcasing key digital technologies and insights.

展览的一大亮点是个性化虚拟形象。参观者可以为自己创建一个专属的虚拟形象，它将引导他们游览整个展览，并共同参与所有的互动游戏和展项。
A unique feature of the exhibition is the personalized avatar. Visitors can create a custom avatar that guides them through the exhibition, and all interactive games and exhibits.

通过虚拟形象的陪伴，stc的品牌内容转化为充满趣味的互动体验，让参观者始终保持深度的参与感和沉浸感。
Through the personalized avatar, the stc forward museum ensures an integrated, personalized experience, keeping visitors engaged and connected.

不间断的旅程：五大互动展区
Uninterrupted Journey: Five Interactive Zones

Stc明日博物馆占地450平方米，共有五个区域组成，分别展现了数字领域的不同方面：
Spanning 450 square meters, the stc forward museum is divided into five engaging zones, each highlighting a different aspect of the digital landscape:

01/ 前行即未来：启程之旅 / Forward is Future

当参观者步入第一展区，首先映入眼帘的是“宣言墙”，人们将在此创建自己的专属形象，为接下来的探索之旅做好准备。
As visitors step into the first zone, they are greeted by the Manifesto Wall, setting the stage for the journey ahead. They create personalized avatars that guide them through the exhibition, transforming content into entertaining experiences.

02/ 未来已来：数字新纪元 / Future is Digital

本展区展示了推动数字化转型的前沿科技。从5G到人工智能，从物联网到云计算，参观者可以通过互动展品亲身体验这些技术的实际应用与优势。让复杂的技术变得简单易懂，触手可及。
This zone showcases the cutting-edge technologies driving digital transformation. From 5G to AI, IoT to cloud computing, visitors interact with exhibits that demonstrate the practical applications and benefits of this technology, making the complex simple and accessible.

03/ 数字之力：stc赋能未来 / Digital is stc

stc通过其全面的数字服务，正在提升人们的生活质量，并助力沙特“2030愿景”的实现。参观者将有机会探索互动展区，了解金融科技、电子竞技、数字娱乐、电子健康以及在线教育等领域的前沿应用，感受stc如何以数字科技驱动未来。
stc group is enhancing lives and supporting the Kingdom’s Vision 2030 through its comprehensive digital services. Visitors can explore interactive displays on fintech, e-gaming, e-entertainment, e-health, and e- education.

04/ stc与你同行：共创未来 / stc is You

这一区域聚焦stc集团对员工及社会的承诺，展示了公司在战略举措、可持续发展、人才培养方面的卓越成果。通过互动展示，参观者得以深入了解stc如何培育未来创新者。
This zone emphasizes stc group’s commitment to its employees and the broader community. It highlights the company’s strategic initiatives, sustainability efforts, and talent development programs, demonstrating how the group is nurturing the next generation of innovators.

05/ 未来由你定义：沉浸未来之旅 / You are the Future

作为展览的最后一站，本展区通过沉浸式VR体验，带领参观者深入探索不断演进的前沿科技，展望未来的无限可能。这一空间完美诠释了展览的核心使命，激发灵感与热情，鼓励人们为数字未来贡献力量。
The final zone features an immersive VR experience, where visitors can dive deeper into evolving technologies and envision the future. This space encapsulates the expo’s mission, leaving visitors inspired and empowered to contribute to the digital future.

结语
Conclusion

stc未来博物馆不仅仅是一场展览，更是一份共同创造未来的邀请。通过融合教育、互动与灵感，我们打造了一段能与每一位参观者产生共鸣的体验，展现了stc集团作为数字创新先锋的角色及其对社会的深远影响。这种独特的方式，结合个性化的虚拟形象体验，确保每位参观者离开时不仅收获了知识，更怀揣着一份对未来愿景的憧憬——一个他们可以亲身参与创造的未来。
he stc forward museum is not just an exhibition; it’s an invitation to co-create the future. By combining education, interaction, and inspiration, we’ve crafted an experience that resonates with all who attend, showcasing stc groups role as a pioneer in digital innovation and its impact on society. This unique approach, enhanced by the personalized avatar experience, ensures that every visitor leaves with more than just knowledge, but also with a vision for the future they can help create.