东莞，DeRUCCI慕思 零售终端SI·3.0 店面体验设计 / FORMS方世

慕思SI3.0全新发布，打造智能零售新标杆—沉浸未来科技，让健康睡眠触手可及
DeRUCCI SI3.0 released, creating a new benchmark for intelligent retail — immersing in future technology, making healthy sleep within reach

在消费升级和智能科技的双重推动下，品牌零售空间的作用已不再局限于商品展示，而是成为影响消费者决策、塑造品牌认知、提升用户体验的关键环节。
Under the dual promotion of upgrading consumer’s need and intelligent technology, the role of brand retail space is no longer limited to product display, but has become a key link in influencing consumer decision-making, shaping brand awareness, and enhancing user experience.

慕思 AI 智能床垫购物中心店作为首家 SI 3.0 版本零售终端，不仅是一家全新的智能睡眠零售店铺，更是慕思零售体系的全新进化，它通过智能科技、场景体验和个性化服务的深度融合，为顾客构建了一个高效、沉浸、可交互的智慧购物空间。
As the first SI 3.0 version retail terminal, the DeRUCCI AI intelligent mattress shopping center store is not only a brand-new intelligent sleep retail store, but also a new evolution of the DeRUCCI retail system. Through the deep integration of intelligent technology, scene experience, and personalized services, it has built an efficient, immersive, and interactive smart shopping space for customers.

SI3.0零售体系：从展示到体验的全面革新
SI3.0 Retail System: Comprehensive Innovation from Display to Experience

慕思 SI 零售终端系统经过两代发展，不断优化空间布局和用户体验路径，从标准化陈列（SI 1.0）到场景式零售（SI 2.0），再到如今的智能体验零售（SI 3.0），实现了零售逻辑的全新升级。
After two generations of development, the DeRUCCI SI retail terminal system has continuously optimized its spatial layout and user experience path, from standardized product display (SI 1.0) to scene-based retail (SI 2.0), and now, to intelligent experiential retail (SI 3.0), achieving a new upgrade in retail logic.

SI 1.0 → SI 2.0 → SI 3.0，零售空间如何进化？
SI 1.0 → SI 2.0 → SI 3.0, how does the retail space evolve?

• SI 1.0：以标准化产品展示为核心，满足基础的终端零售功能。
  SI 1.0: With standardized product display as the core, it meets the basic terminal retail functions.
• SI 2.0：围绕场景氛围构建空间体验，引入情境式营销，提升品牌感知度。
  SI 2.0: Build a spatial experience around the scene atmosphere, introduce situational marketing, and enhance brand perception.
• SI 3.0：以消费者为中心，融合智能科技和数据驱动的个性化体验，让空间成为用户购买决策的“引导者”。
  SI 3.0: Consumer-centric, integrating intelligent technology and data-driven personalized experiences, making space the “guide” for user purchasing decisions.

SI3.0不再是单纯的门店设计升级，而是基于用户需求重构零售逻辑，真正实现“场景即服务，体验即决策”。
SI 3.0 is no longer just a simple store design upgrade, but a reconstruction of retail logic based on user needs, truly realizing “scenario as service, experience as decision”.

SI3.0如何通过科技驱动智能零售？
How does SI3.0 drive smart retail through technology?

相比 SI 2.0，SI 3.0 的核心突破在于“智能科技的深度嵌入”，真正让空间成为智能体验的载体。
Compared to SI 2.0, the core breakthrough of SI 3.0 lies in the deep embedding of intelligent technology, truly making space a carrier of intelligent experience.

空间即科技：采用金属与玻璃材质，结合智能照明、数字交互屏幕，使空间更具未来感。
Space is Technology: Using metal and glass materials, combined with intelligent lighting and digital interactive screens, making space more futuristic.

数据即服务：通过智能感应系统获取用户身体数据，实时调整床垫支撑模式，让体验更加个性化。形成用户专属的睡眠健康档案，构建长期用户关系，延伸品牌服务价值。
Data is Service: By using an intelligent sensing system to obtain user body data, the mattress support mode can be adjusted in real-time to make the user experience more personalized. Create exclusive sleep health profiles for users, build long-term user relationships, and extend brand service value.

体验即认知：智能床垫可实时反馈用户的睡眠姿势和压力点，使消费者通过体验理解产品优势，而非依赖导购讲解。交互式触摸屏、睡眠报告可视化，让消费者轻松掌握自己的睡眠状况，增强购买信心。
Experience is Cognition: Smart mattresses can provide real-time feedback on users’ sleeping posture and pressure points, allowing consumers to understand product advantages through experience rather than relying on shopping guides. Interactive touch screen and sleep report visualization allow consumers to easily grasp their sleep status and enhance purchasing confidence.

重塑零售：空间体验如何引导消费决策？
Reshaping Retail: How space experience guide consumer decisions?

在有限的 105㎡ 空间内，慕思 AI 智能床垫购物中心店以紧凑高效的布局，实现了多场景、多维度的深度体验。这种“体验驱动 + 科技赋能”的零售模式，带来了三大核心价值：
In a limited space of 105 square meters, the DeRUCCI AI intelligent mattress shopping center store achieves a compact and efficient layout, realizing a deep experience in multiple scenarios and dimensions. This “experience-driven + technology-empowered” retail model brings three core values:

1. 优化消费路径：让消费者在自然的探索过程中完成产品认知、试用、咨询到最终购买的闭环。
   Optimize shopping path: Allow consumers to complete the closed-loop process of product cognition, trial, consultation, and final purchase in a natural exploration process.

2. 提升品牌温度：以互动体验代替单向销售，增强消费者对品牌的情感连接。
   Enhance brand temperature: Replace one-way sales with interactive experiences and strengthen consumers’ emotional connection to the brand.

3. 增强商业价值：以智能科技提升消费效率，使每一次体验都更具附加值，从而提高转化率和客单价。
   Enhance business value: Use intelligent technology to improve consumer’s shopping efficiency, making every experience more valuable, thereby increasing conversion rates and average customer value.

从单店突破到体系进化，SI 3.0 开启慕思零售新纪元。
From single store breakthrough to system evolution, SI 3.0 opens a new era of DeRUCCI retail.

慕思 AI 智能床垫购物中心店的推出，不仅是一个门店的升级，更是 SI 3.0 零售体系的正式落地。这一模式将成为未来慕思全国终端升级的模板，并逐步推广至核心市场，推动品牌从传统零售向智能体验式零售的全面迈进。
The launch of the DeRUCCI AI intelligent mattress shopping center store is not only an upgrade of a single store, but also the official landing of the SI 3.0 retail system. This model will become a template for the future upgrading of DeRUCCI’s national terminals, and gradually promote it to the core market, promoting the brand from traditional retail to intelligent experiential retail.