MOC DESIGN

MOC DESIGN OFFICE redesigned Jiaying Baichuan Cinema in Shenzhen’s Chuangzhi Cloud City, unifying three independent buildings into a single 2,800㎡ cinematic destination. Through a monochromatic red facade inspired by camera lenses and projector apertures, and a “framing” motif that organizes spatial sequences, the project establishes a continuous spatial identity that dissolves building boundaries and transforms the cinema into an immersive brand experience.

MOC DESIGN OFFICE designs HEYTEA LAB at The MixC Xiamen, a 460 sqm two-storey tea flagship where slanting ceilings and walls respond to existing pipes and site height differences. Concrete, gold stainless steel and KD wooden panels define a modern, gallery-like interior with dynamic seating areas, balancing brand expression with structural honesty.

Located in Nanshan, Shenzhen, the1,200 sqm headquarters and brand center by MOC Design Team translates HBN’s effective anti-aging skincare philosophy into a retro scientific aesthetic. Stone textures shift from rough to smooth, while green terrazzo, amber glass, and lab-inspired displays create a showroom and workplace that express the long-term value of science-driven beauty.

MOC DESIGN’s ZEEKR Center at Changsha’s Wuyi Square uses a floating orange glass box, gallery and flexible community spaces to connect the showroom with street life.

Explore KALI HOUSE by MOC DESIGN, an innovative glass-defined café and art exhibition gallery space on a prominent urban corner in Shenzhen, China.

MOC DESIGN transformed a historic red brick factory in Beijing’s 751 D-Park into the Heytea Daydreamer Store. This project masterfully blends industrial heritage with surreal, polka dot-inspired art, using over 20 glossy black spheres to create an immersive “Daydream” atmosphere. A prime example of adaptive reuse, it redefines the modern tea shop as a unique commercial space design destination near the 798 Art District.

Designed by MOC Design Office, this 468 m² ZEEKR showroom in Wenzhou combines a vehicle exhibition hall with the ZEEKR HUB lounge and event space. Beige stone, warm materials and a Nandina-inspired art installation connect automotive design with local culture.

MOC DESIGN’s 1,200 m² Garcia Brand Showroom in Foshan pairs a Texture Tile Gallery and a Select Gallery with sintered stone, timber and a Klein Blue installation.

Experience modern home living at the Whirlpool Nanjing flagship showroom, featuring minimalist design, smart appliances, and custom domestic spaces.

MOC DESIGN turns Mi Reading’s Guangzhou flagship bookstore into a cultural community anchored by a public theater.

MOC DESIGN created a geometric exhibition environment for the Xinjincheng Ecological Innovation Pavilion at the Foshan Tanzhou Ceramic Exhibition.

MOC DESIGN shaped the ZEEKR Center at Xi’an Nanhu Jinzuo around the dialogue between the city’s historic character and electric mobility.