“An expressive architectural language conveys the brand’s aesthetic vision, while a range of settings responds to the richness of urban culture.”
Overview
The project is located in the lively Wuyi Square district of Changsha.
Rather than making the entire commercial frontage immediately transparent, the designers inserted a seemingly floating orange glass volume that extends from outside into the interior. Its colour and structure enrich the street frontage and open a dialogue with the neighbourhood.
Façade and structure
A simplified façade frame and a consistent material palette heighten the contrast of the brand colour. The double-height space at the front of the hall allows the cantilevered orange glass box to pass into the interior, adding spatial depth, character and a sense of play.
By combining the brand colour with architectural form, the design responds to both ZEEKR’s identity and the district’s young, energetic culture.
Movement and stillness
Steps lead visitors through the orange box to the second floor.
The recessed lobby façade and floating glass volume mediate between the busy street and the interior. The orange space also forms a transition between vehicle display and user areas, balancing urban activity with a quieter, immersive atmosphere.
Connecting with urban culture
“Half of a city’s culture lives in its museums;
the other half lives on its bustling streets.”
From the outset, the designers considered Changsha’s urban life. Community spaces respond to a character that brings fashion and everyday street culture together.
The staircase reaches a second-floor gallery. Its transparent, open space can host activities and exhibitions, with a meeting room for community events and a flexible exhibition hall. These settings invite people to explore how space and daily life can enrich each other.
In the adjoining lounge, an island bar sits at the centre rather than at the edge of the room, encouraging conversation and exchange.
Adjustable lighting and colour let the space respond to different times of day: a café-like setting for work and leisure by day, and a more intimate social atmosphere in the evening.
On the other side of the bar, a relatively independent lounge can be rearranged with movable furniture to support different activities.
Curtains can divide the room when required, while changes to the furniture transform it from a lounge into a forum.
A metal maple-tree installation recalls the local custom of visiting Yuelu Mountain to see the autumn foliage.
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