MOC DESIGN

MOC DESIGN OFFICE redesigned Jiaying Baichuan Cinema in Shenzhen’s Chuangzhi Cloud City, unifying three independent buildings into a single 2,800㎡ cinematic destination. Through a monochromatic red facade inspired by camera lenses and projector apertures, and a “framing” motif that organizes spatial sequences, the project establishes a continuous spatial identity that dissolves building boundaries and transforms the cinema into an immersive brand experience.

MOC DESIGN OFFICE designs HEYTEA LAB at The MixC Xiamen, a 460 sqm two-storey tea flagship where slanting ceilings and walls respond to existing pipes and site height differences. Concrete, gold stainless steel and KD wooden panels define a modern, gallery-like interior with dynamic seating areas, balancing brand expression with structural honesty.

Located in Nanshan, Shenzhen, the1,200 sqm headquarters and brand center by MOC Design Team translates HBN’s effective anti-aging skincare philosophy into a retro scientific aesthetic. Stone textures shift from rough to smooth, while green terrazzo, amber glass, and lab-inspired displays create a showroom and workplace that express the long-term value of science-driven beauty.

Explore KALI HOUSE by MOC DESIGN, an innovative glass-defined café and art exhibition gallery space on a prominent urban corner in Shenzhen, China.

MOC DESIGN transformed a historic red brick factory in Beijing’s 751 D-Park into the Heytea Daydreamer Store. This project masterfully blends industrial heritage with surreal, polka dot-inspired art, using over 20 glossy black spheres to create an immersive “Daydream” atmosphere. A prime example of adaptive reuse, it redefines the modern tea shop as a unique commercial space design destination near the 798 Art District.

Experience modern home living at the Whirlpool Nanjing flagship showroom, featuring minimalist design, smart appliances, and custom domestic spaces.