Whirlpool Nanjing Flagship Showroom / MOC DESIGN

MOC has designed an integrated appliance showroom for the Whirlpool brand, centering on the theme of “Comfort and Innovative Lifestyle Aesthetics.” Built around the concepts of “Enjoyment,” “Integration,” and “Inspiration,” the showroom embodies a minimalist approach to create a space that combines comfort with lifestyle inspiration. It conveys the brand’s unique understanding of lifestyle aesthetics, inviting visitors to explore the deeper connection between appliances and lifestyle design.

一、Enjoyment

“A home is where the feeling and atmosphere of family gathering truly come alive.”

The concept of the kitchen has evolved over thousands of years to become the heart of the home.

In the showroom’s kitchen appliance area, a minimalist palette of calm blacks, whites, and grays defines the space, while metal and glass accents highlight its refined textures.

Modern furniture complements the appliances, creating an inviting ambiance.

The fusion of precision craftsmanship and modern finishes in the appliances conveys the brand’s aesthetic language, embodying quality and contemporary sophistication.

二、Integration

Rooted in the concept of “Integration,” the showroom’s design transcends mere product display, emphasizing the symbiotic relationship between appliances and domestic spaces.

MOC has envisioned a unified kitchen and dining zone where spatial design and product functionality merge cohesively.

The seamless transition between the kitchen and dining areas articulates the role of appliances as integral elements in daily rituals and social interactions, reinforcing the narrative of the kitchen as the architectural heart of the home.

The showroom design emphasizes the seamless integration of functional display with lifestyle scenarios.

In the laundry appliance area, MOC created a feature wall showcasing the core components of Whirlpool’s laundry products, enabling users to gain a deeper understanding of their benefits.

As lifestyles evolve, laundry products are increasingly incorporated into various living spaces—not limited to balconies or laundry rooms.

Laundry appliances and garment care solutions are also integrated into a walk-in closet setting, allowing these appliances to transition seamlessly across diverse living scenarios, naturally adapting to varied roles within daily life.

三、Inspiration

Inspiration and innovation shape our vision for future lifestyles. This project extends beyond product and lifestyle displays by integrating the brand’s innovation modules within a space designed for personalized experiences. A custom services area allows users not only to purchase appliances but also to commission fully tailored cabinetry that complements their choices、

Additionally, MOC has designed a dedicated tiered event space, which accommodates regular forums and offers an adaptable setting for large family gatherings and customized interactions.

Through these core concepts, the showroom presents a cohesive aesthetic of contemporary living, showcasing the versatility of appliances in modern life and inspiring endless possibilities for a refined home experience.