Xinjincheng Ecological Innovation Pavilion / MOC DESIGN

Client :
Xinjincheng Group
Area :
620 m²
Year :
2025
Location :
Foshan, China

Thanks to MOC DESIGN for sharing with WeHow.

The pavilion reshapes natural experiences through deconstructionist techniques, creating a powerful spatial form with geometric volumes. Three geometric blocks are cut, overlapped, and shifted in depth, compressing into a ritualistic progressive spatial sequence.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Overall booth appearance ©聂晓聪

Vertical blades on the facade establish a rhythm of solid-void interplay, enhancing visual hierarchy while creating a breathing sensation. The partially visible interior scenes ignite exploratory desires.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Front View of the Booth ©聂晓聪
Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Mass Generation Specification ©MOC DESIGN

The architectural gray space between geometric volumes forms an entry channel. Dark gray concrete clads the interior walls, with embedded linear light strips outlining a cool-toned silhouette on ceilings and side walls.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Entrance Corridor ©聂晓聪

Centered on “Nature”, the pavilion divides into two thematic zones: “Nature/Serenity” and “Nature/Wildness”. Openings along the main corridor respond to thematic divergence, leading to distinct spatial scenarios.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪

Extreme contrast between openings constructs a spatial script: collision of verdant glows and beastly pupils conveys distinct spatial personalities before entry, guiding immersive exploration.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Looking through different openings reveals distinct thematic scenes. ©聂晓聪

Poetic Transcendence of Natural Serenity​

This zone deconstructs natural rhythms through minimalist architecture, employing materiality, light, and spatial sequencing to craft an oriental-philosophy-imbued immersive field.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪

Seriated stone slabs build vertical rhythm, engaging in virtual-actual dialogue with mirrored ceilings. The stone-clad space eliminates superfluous decor, letting material texture and light articulate product narratives.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪

Pure white drapes cascade from dark ceilings, softening the stone volumes to create a “dialogue between rigidity and softness.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪
Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Scene Analysis Diagram ©MOC DESIGN

Wooden ceilings infuse warmth into the modern stone-and-fabric base. Beneath them, elevated negotiation seating is strategically placed.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪

Under tree shadows, spherical light sources pierce through mist from black stone tables, evoking the oriental motif of “moonlight filtering through forest”.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪

Feral Ignition in Light & Shadow​

The opposite zone constructs space with fiery life energy. A leopard head totem serves as the visual core, generating spatial tension.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲The other side of the passage ©聂晓聪

Dappled tree-shadow light screens simulate jungle light penetrating leaves, creating respiratory sensation. Tactile leather displays and rugs form dual narratives with veined leopard-pattern tiles.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪
Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪

By balancing light control, industrial order, and wild genes, the designer transform primal vitality into tangible contemporary art symbols.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪

Beyond the wildness zone, a giant misty forest mural connects both themes.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪

Its hazy brushstrokes extend the serenity atmosphere while buffering wild intensity, achieving symbiosis in tranquil light.

Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Interior Overview ©聂晓聪
Xinjincheng Ecological Innovation Pavilion / MOC DESIGN
▲Plan ©MOC DESIGN
Design Firm: MOC DESIGN
Lead Designer: 吴岫微
Design Team: 梁宁森、杨振钰、古耸宇
Photography: 聂晓聪

The content of this article was provided by MOC DESIGN or sourced from their official media channels, and has been curated and edited by WeHow. All copyrights to images, videos, and related design works remain with their respective creators or design firms. Reproduction, republication, or commercial use of the WeHow-edited version in any form is prohibited without prior written permission from both WeHow and the respective copyright holders.

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