Google for Korea 2025：AI与未来共创新机遇 / Rebel9

在本次 “Google for Korea 2025” 活动中，Rebel9 全面负责了 Google for Korea 2025 活动的空间体验与展览内容制作。我们的任务是从迎宾前厅（Foyer）开始，到展示 Google 各类 AI 产品的核心展区，打造一条顺畅且富有未来感的 AI 体验通道。Google for Korea 2025 通过将 Google Korea 的核心信息与 AI 产品融合为一体的未来化体验，成功传达了“AI 与未来共创新机遇”的主旨。
Rebel9 oversaw the comprehensive production of the spatial experience and exhibition content for Google for Korea 2025. Our mission was to create a seamless pathway into the world of Google AI, starting from the welcoming Foyer zone to the exhibition areas where visitors could experience Google’s diverse AI products. Google for Korea 2025 successfully delivered the message “Unlocking New Opportunities with AI” by weaving together Google Korea’s core messages and AI products into a future-oriented experience.

本次活动的核心挑战是：如何将观众与仍较陌生的 AI 产品建立联结，让观众亲身感受到 AI 所能带来的创新与创意价值，并让整个活动本身也成为一次“与 AI 共处的愉悦体验”。
A crucial objective of this event was to connect attendees with potentially unfamiliar AI products, experientially convey the innovative and creative roles AI can play, and ensure the event itself was an enjoyable venue for engaging with AI.

为实现这一目标，展览空间围绕“创新与创意的动力场”这一概念进行设计。这一理念强调观众主动使用和体验 AI，而不仅仅是被动观看展示。观众的持续参与激发出新的 AI 应用创意，这些互动又反过来强化了空间概念，形成了良性循环。
To achieve this, the exhibition hall was designed around the concept of an ‘Innovation & Creativity Powerhouse’. This emphasized visitors actively utilizing and experiencing AI, rather than just viewing demonstrations. Continuous visitor participation generated new ideas for AI application, and these activities, in turn, reinforced the spatial concept, creating a virtuous cycle.

▲Sketch Up模型 / Sketch Up model ©Rebel9

现场体验设计 / On-Site Experience Design

Gemini Bar：唤醒感官的提示体验
Gemini Bar: A Sensory Prompt Experience

在 Gemini Bar，观众首先会被询问希望唤醒哪种感官，然后收到一杯与之匹配的无酒精鸡尾酒。通过输入如“清晰”、“深邃”等关键词，观众间接而直观地体验了提示词的使用方式。这些鸡尾酒的配方实际上由 Gemini AI 提供。Rebel9 还制作了配套视频与配方卡片，更加生动地展现了 AI 在生活中的实际应用潜力。
At the Gemini Bar, visitors were asked what senses they wished to awaken and were provided with a corresponding mocktail. By inputting keywords such as ‘Clarity’ or ‘Depth’, visitors experienced using prompts in an indirect yet intuitive way. The mocktails served were actually made from recipes suggested by Gemini. Rebel9 produced accompanying videos and recipe cards to present the potential applications of AI even more attractively.

EOR 核心展项：数据的人格化演绎
EOR Signature Media: The Personification of Data

EOR（经济机会报告）展项通过将 Google Korea 的成就比拟为不同人格角色来传递信息，例如，“Google 在韩国创造的就业岗位”等指标被对应为“先锋者”、“贡献者”等角色，这八种角色形象由 Google 的 AI 产品 Whisk 创作生成，成为通过实际产品自然传达品牌理念的有效策略。
The EOR (Economic Opportunity Report) Signature Media adopted a method of conveying Google Korea’s achievements by analogizing them to personas. For instance, performance indicators like “Jobs created by Google in South Korea” were linked to personas such as ‘Pioneer’ and ‘Contributor’. These eight personas were illustrated using Google’s AI product, Whisk, serving as an effective strategy to naturally communicate the company’s core message through the demo product.

Whisk 互动拍照 & 数字留言墙：实时互动体验
Whisk Photobooth & Guestbook: Real-Time Interaction

这一展项通过 AI 增强的互动装置，旨在激发观众的积极参与，观众可以拍摄纪念照片和留言，特别是照片拍摄环节直接引导至由 Whisk AI 生成创意图像的体验，留言册中，观众通过手写输入留言，系统实时更新展示内容，这些留言与 Whisk 所生成的图像共同为活动现场增添了更多活力与互动性。
The Whisk Photobooth and Guestbook were interactive media designed to encourage active visitor participation. Attendees could leave commemorative photos and greetings; notably, taking photos led directly to a creative image generation experience using Whisk. In the Guestbook, visitors wrote their greetings by hand, and these records were updated in real-time. These entries, along with the intriguing images generated by Whisk, added vibrancy to the venue.

空间设计与沉浸式氛围营造 / Spatial Direction and Immersive Environments

整个空间在设计上融合了 Google Korea 与韩国文化元素，营造出如节日般自然流畅的参观动线，引导观众以轻松愉悦的心态探索各项 AI 产品。各个导视系统既是 AI 产品名称，也是未来体验过程中的“里程碑”，更象征着 AI 技术如何融入当下与未来的生活场景。
The spatial design incorporated branding elements featuring motifs from Google Korea and traditional Korean culture throughout the venue. We applied a spatial plan that connected visitor circulation naturally, much like a festival, and a design system that induced curiosity and encouraged hands-on experience with the AI products. Each signage served as both the name of an AI product and a milestone of the futuristic experience, showing how AI exists in the present or near future.

展区中央设有一块“核心成就展示媒体”（Signature Media），观众如同散步般环绕中央区域自由穿行，在轻松好奇的氛围中，逐一感受各类 Google AI 产品的独特魅力。
The Signature Media showcasing Google Korea’s key achievements was situated at the center, around which visitors strolled and encountered various AI products with curious eyes.

在 Creative Agent（Veo）、NotebookLM 和 Project Astra 等展区中，我们有效演示了各项 AI 产品，并始终保持与 Google Korea 品牌形象的一致性。Creative Agent（Veo）展区呈现了视频生成类 AI，通过愉悦轻松的图像与韩国美学相结合，增强观赏体验。NotebookLM 展区展示了基于文档研究的 AI 工具，并提供 Google Korea 的成果报告作为素材，鼓励观众实际操作体验其核心功能。Project Astra 展区以熟悉的生活物件和 Google 标志性色彩构建空间，营造出亲切的接待氛围。
In the Creative Agent (Veo), NotebookLM, and Project Astra zones, we effectively demonstrated each AI product while consistently maintaining Google Korea’s branding. The Creative Agent (Veo) zone, demonstrating video generation AI, was produced with cheerful, pleasant images and a Korean aesthetic. In the NotebookLM zone, an AI tool for document-based research, Google Korea’s performance reports were provided as references, allowing visitors to explore using NotebookLM’s core functionalities. The Project Astra zone welcomed visitors with a spatial design featuring familiar objects and Google’s signature colors.

此外，空间中使用的视频与音乐内容在整体氛围营造上也起到了关键作用，整体设计旨在调和“亲切的韩国文化感”与“AI 所带来的未来感”之间的视觉与情感张力，视听内容在整个空间中营造出充满启发性的氛围，引导观众沉浸在这场创新的 AI 体验中。
Furthermore, the video and music production used in the space played a crucial role in setting the atmosphere for Google for Korea 2025. The overall intention was to harmonize the familiar feel of Korean tradition with the futuristic sensibility evoked by AI. The music and visuals created an inspiring atmosphere throughout the space, encouraging visitors to immerse themselves in the innovative AI experience.