Google for Korea 2024：谷歌韩国20周年互动展览 / Rebel9

Rebel9策划制作了《Google for Korea 2024》展览，以纪念谷歌韩国成立20周年。展览中运用了 ​​Google Sans、Noto Sans 和 YouTube Sans​​ 字体，并将 ​​“Google Korea 20周年”纪念标识​​ 与 ​​“Google for Korea”标识​​ 的形态特征及字体字形元素，贯穿应用于整体展览设计之中。
Rebel9 produced the 〈Google for Korea 2024〉 exhibition commemorating Google Korea’s 20th anniversary. The exhibition incorporated Google Sans, Noto Sans, and YouTube Sans, utilizing glyph elements from the corporate logos throughout the exhibition design.

展览空间主体结构​​由 ​​镀锌角钢与不锈钢钢板​​ 组成的模块化搭建而成，并在多个区域布置了 ​​Google 主要产品的标识与品牌标语​​，进一步强化展览的整体语境。考虑到户外展示的特性，现场还为设备设计了顶棚以及由​抛光钢板制作而成的区域标识牌。
The exhibition space was constructed using modular zinc angular pipes and stainless steel plates, with Google’s major product logos and taglines strategically placed throughout to establish context. Considering the outdoor setting, zone signage was crafted with polished steel plates and protective media roofing

整个展览空间以 ​​“Google for Korea” 标识字体​​ 的丰富色彩为亮点，为整个展览空间注入了活力。特别是应用于建筑外立面的 ​​蓝色标识​​，成为迎接参观者的第一视觉焦点。而外立面整体设计灵感来源于 ​​景福宫勤政殿屋顶​​，以现代手法重新诠释，采用 ​​钢结构材质打造出轻快感的楼阁形态​​。
The vibrant colors of the ‘Google for Korea’ logotype brought life to the entire exhibition space. The facade, painted in the logo’s blue shade, welcomed visitors with its striking presence. Inspired by the roof of Gyeongbokgung Palace’s Geunjeongjeon Hall, the pavilion-style facade was reimagined in steel, creating a contemporary interpretation of traditional architecture.

展览的核心装置是以 ​​20周年纪念蛋糕为设计灵感​​ 的 ​​11座 LED 媒体塔​​，通过影像展现了 Google Korea 的发展历程。这一媒体装置采用 ​​双面结构设计​​：

• 其中一侧展示了与 Google Korea 共同成长的员工与合作伙伴的故事，并通过 ​​“媒体蛋糕”​​ 传递出面向未来的同行讯息；
• 另一侧则通过多种形式，呈现了 Google Korea 发展过程中的重要里程碑。

The centerpiece featured 11 LED towers symbolizing an anniversary cake while showcasing Google Korea’s journey through dynamic visual content. The media installation presented two distinct perspectives: one side displayed the stories of Google Korea’s team members and partner companies, with a ‘media cake’ conveying a message of continued partnership for the future. The other side exhibited Google Korea’s key milestones through various presentation formats.

留言互动装置​​ 是一个收集并展示访客祝贺信息的多媒体空间，其设计灵感源自传统“屏风”。由镜面材质打造的 ​​“数字屏风”​​，不仅呈现出如砖块堆叠、烟花绽放般的祝贺留言动态视觉效果，同时也承担了拍照打卡区​​的功能。
The guestbook media space, inspired by traditional folding screens, collected and displayed visitors’ congratulatory messages. The ‘media folding screen,’ crafted with mirror surfaces, showcased messages accumulating like bricks along with firework graphics, while simultaneously serving as a photo zone for visitors.

“互动档案区”通过三个板块——“创新”（INNOVATION）、“文化”（CULTURE）、“社会”（SOCIETY）——展示谷歌韩国20年来的重要发展历程。观众可由谷歌AI模型Gemini分析其兴趣偏好，并实时推荐出八种虚拟人物设定之一，分析结果会即时更新在主展示屏幕上。
The archive media highlighted Google Korea’s 20-year journey through three categories: ‘INNOVATION’, ‘CULTURE’, and ‘SOCIETY’. Google’s AI model Gemini analyzed visitors’ interests to recommend one of eight personas, with results updating in real-time on the main display.

互动档案区由两块55寸屏幕、一块24寸交互式触控屏及一台个性化人物标签打印机组成，整体布局科学合理，有效引导不同流线的观众参观体验。
The archive media consists of two 55-inch screens, one 24-inch interactive touchscreen, and a personalized character label printer. The overall layout is scientifically designed and logically structured, effectively guiding visitors with different routes for an optimized viewing experience.​​