青岛，海尔世界家电博物馆：穿越百年的家电文明史诗 / ATELIER BRÜCKNER布鲁克纳工作室

没有洗衣机或冰箱的生活？对如今的许多人来说，这是难以想象的。中国青岛近期新开放的海尔世界家电博物馆，便向人们展示了家电的发展历程及其未来趋势。布鲁克纳工作室工作室（ATELIER BRÜCKNER）为这家中国家电制造商打造了专属的品牌展示空间。博物馆总展陈面积达 6000 平方米，分为四个区域，游客可通过丰富多样且兼具知识性的体验，深入了解家电领域的文化传统、技术发展史以及前沿科技，从而以全新视角审视这些与我们日常生活息息相关的伙伴。
A life without a washing machine or refrigerator? – Unimaginable for many people today. The new Haier Home Appliance Museum, recently opened in Qingdao, China, shows how this development came about and where it is heading. ATELIER BRÜCKNER has designed a brand experience space for the Chinese home appliance manufacturer. Covering a total exhibition area of 6,000 square meters, divided into four sections, visitors gain a varied and informative insight into cultural traditions, technological history and new technologies in the field of home appliances – offering a fresh perspective on these everyday companions of ours.

序厅区域采用 5 米高的 LED 墙面，展示火、水、风这三种自然元素 —— 即便在如今的家电中，我们仍能看到这些经过文化驯化与形态转化的自然力量。它们以技术为载体，持续为人们提供现代化舒适生活：从烤箱到冰箱，再到空调，皆源于此。家电自然而然地环绕在我们身边，唯有当设备出现故障时，我们才会真切意识到它们的重要性。
The prologue uses five meter high LED walls to present fire, water and wind as natural elements – forces that we still encounter in home appliances today, albeit culturally tamed and transformed. Embodied in technology, they continue to provide modern comfort: from the oven and refrigerator to the air conditioner. Home appliances surround us as a matter of course, and it is only when the technology fails that we become truly aware of their importance.

在 “历史” 展区，游客将沉浸于过去的时光。五个色调偏暗的展厅分别对应 20 世纪的不同年代，涵盖 1930 年代以及 1960 年代至 1990 年代。展厅内的大型电影投影播放着小故事，例如 1935 年美国底特律一位工厂工人及其妻子的一天生活。投影下方的场景布置摆放着原版家具与家电，宛如电影中的定格画面。当某些物品在影片中出现时，会被专门点亮，比如那台在镜头里被打开门的冰箱。场景布置与电影投影的巧妙结合，让各个时代的社会风貌与技术水平变得触手可及，不同年代的生活氛围、音乐与服饰也得以生动再现。此外，游客还能在墙面看到解说文字、迷你游戏以及陈列着具有历史意义的时代特色物品的展示箱，其中包括电话、电视机和宝丽来相机。这些内容嵌入时间轴中，不仅让游客全面了解技术发展脉络，还能唤起个人的相关回忆。例如，在 1980 年代展区，游客可以体验当时极具代表性的街机游戏，如《俄罗斯方块》《吃豆人》和《超级马里奥》。
In the “History” exhibition area, visitors are immersed in the past. Five dimly lit rooms are each dedicated to a decade of the 20th century, covering the 1930s and the 1960s to the 1990s. Large-scale film projections show short stories, such as a day in the life of a factory worker and his wife in Detroit in 1935. Below the projections, a stage set with original furniture and home appliances resembles a still from a movie. Individual objects are lit up when they play a role in the film – for example, the icebox whose door is opened. The interplay between the stage set and film projections makes the society and technology of each era tangible, while the lifestyle, music and fashion of different decades are brought to life. On the walls, visitors also find explanatory texts, mini-games and display cases containing historically relevant, era-typical objects, including telephones, televisions and Polaroid cameras. Embedded in a timeline, these provide an overview of technological development and trigger personal memories. In the 1980s section, for instance, visitors can play iconic arcade games of that decade, such as Tetris, Pac-Man and Super Mario.

在 “村落”（Village）展区，游客将探索当下的生活场景与最新家电产品。穿过一座小型禅意花园，游客会看到七座设计抽象的 “房屋”，这些 “房屋” 内部模拟不同的居住空间，让人们直观感受当前及具有未来导向的家电产品。
In the “Village” section, visitors then explore the present day and the latest home appliances. Passing through a small Zen garden, they reach seven abstractly designed “houses” – which, with their simulated living spaces, offer an insight into current and future-oriented products.

在这里，游客可以看到海尔的全系列产品及其旗下各个子品牌，如通用电气（General Electric）、斐雪派克（Fisher & Paykel）和卡萨帝（Casarte）。悬挂在 “住宅” 内、形似装裱画作的屏幕，为游客提供产品相关信息。展区内的餐厅与酒吧让 “村落” 成为舒适的休憩场所，也让人联想到家电为我们带来的便捷生活。这里还会举办烹饪活动 —— 毕竟，我们的饮食体验也同样受到家电的影响。
Here, visitors can see Haier’s complete product range, including its individual brands such as General Electric, Fisher & Paykel and Casarte. Screens, designed to look like framed pictures hanging in the “homes”, provide information. A restaurant and a wine bar make the “Village” a cozy place to stay, reminding visitors of the comfort that home appliances bring us. Cooking events are also held here – after all, our culinary experiences are also influenced by home appliances.

最后，小游客们也能在这里找到乐趣：儿童区域设有色彩鲜艳的主题空间和细节丰富的手绘墙面，邀请孩子们在游戏中学习。在 “电力世界”（Electric World）区域，小游客们可以探索日常家电背后的物理原理：洗衣机是如何洗衣的？冰箱的热交换又如何运作？在 “海尔数字中心”（Haier Digital Hub）区域，孩子们还能化身为小小创造者：通过数字绘图板，用家电部件设计专属自己的机器人，之后还能指挥机器人跳一段舞。
Finally, young visitors also get their money’s worth: the children’s area, with its colorfully designed theme rooms and detailed hand-painted walls, invites children to learn through play. In the “Electric World” section, young visitors explore the physical principles behind everyday home appliances: How does a washing machine work? And how does heat exchange function in a refrigerator? In the “Haier Digital Hub” section, children finally become creators themselves: using a digital drawing board, they design their own robot from home appliance parts, and then make it dance.

海尔集团成立于 1984 年，是全球家电领域的领军企业之一。通过这座家电博物馆，海尔打造了一个面向广泛受众的品牌体验空间。博物馆建筑由挪威建筑事务所斯诺赫塔（Snøhetta）设计，紧邻海边，是青岛的一处新景点。其建筑轮廓形似冰山，作为标志性建筑，为这座拥有超过 300 万人口的大都市增添了独特魅力。
Founded in 1984, Haier is one of the world’s leading companies in the home appliance sector. With the Home Appliance Museum, it offers a brand experience space aimed at a broad audience. The building is designed by the Norwegian architectural firm Snøhetta. Located right by the sea, it is a new attraction in Qingdao. Its outline resembles an iceberg, and as an iconic building, it enriches the metropolis, which is home to over three million people.