上海，ORINKO会通上海研究院数字展厅 / FORMS方世

中国制造正从成本优势走向系统能力竞争，而作为制造产业基础的材料企业，也正从“幕后配角”走向“解决方案提供者”。但材料本身不可见、不可感、技术复合度高，如何让企业的研发优势、应用场景与行业地位更清晰地被市场、客户、生态伙伴所理解，成为“新材料企业”所面临的共同挑战。
China’s manufacturing industry is shifting from cost-driven advantages to systemic capability competition. As foundational enablers of industrial development, material companies are evolving from behind-the-scenes suppliers into solution-oriented innovators. Yet materials are often invisible, intangible, and technically complex, making it difficult for markets, clients, and ecosystem partners to fully grasp a company’s R&D capabilities, application scope, or industry value—an ongoing challenge for next-generation material enterprises.

会通新材料作为中国领先的改性材料企业，依托 “材料专家” 战略，持续拓展新能源、消费电子、高精尖领域等多个技术方向，并面向国际市场深化合作。基于此，会通在上海落地研究院及其配套数字展厅，定位于 “链接研发与市场、连接客户与产业” 的关键枢纽，真正实现企业技术体系的空间表达与认知外化。
As a leading modified materials company in China, ORINKO New Materials leverages its “Materials Expert” strategy to expand across sectors such as new energy, consumer electronics, and high-end manufacturing, while deepening engagement with international markets.To bridge the gap between R&D and commercialization, ORINKO established its Shanghai Research Institute and Digital Showroom—a strategic hub designed to externalize technical know-how through space, and translate internal systems into market-facing narratives.

从“展”到“链”：面向产业对话的空间角色
From Display to Dialogue: A Spatial Interface for Industrial Communication

传统展厅多服务于单一传播目标，而会通数字展厅则承担着更为多元的产业沟通职责。它不仅是企业对外展示技术实力的 “品牌接口”，也是产业链上下游交流的 “合作平台”，更是企业系统解决方案能力的 “现场验证场”。
Unlike traditional showrooms that serve singular promotional purposes, ORINKO’s digital showroom is designed to fulfill multi-dimensional communication roles within the industry. It serves as a brand interface for external technology showcase, a collaboration platform for upstream and downstream partners, and a real-time verification arena for ORINKO’s integrated solution capabilities.

因此，展厅内容架构围绕 “创新技术整体解决方案” 展开，精准梳理会通在六大技术领域的材料布局与成果。空间由「FORMS 方世」操刀，以 “可被理解的逻辑” 替代 “被动接收的展示”，构建从研发逻辑到市场语言的转译路径。
The showroom content is structured around ORINKO’s six innovation domains, highlighting its capacity to provide comprehensive material solutions. Designed by FORMS, the space prioritizes narrative clarity over passive display, creating a seamless translation from technical logic to market language.

空间设计：为技术而构，为认知而序
Designing for Technology, Structuring for Understanding

会通作为技术导向型企业，长期服务于新能源、电子电气、消费电子、美学材料及高精尖制造等多元应用场景，在与客户的协同中逐步构建起覆盖广泛、应对精准的解决方案能力。
As a technology-driven enterprise, ORINKO supports diverse, high-precision application fields including new energy, electronics, aesthetic materials, and more, backed by a robust, scenario-specific solution system.

为了服务高密度信息的有效传递，整个展厅在设计策略上强调秩序感与模块化的融合。在功能分区上，设计团队针对 “应用场景” 与 “材料逻辑” 两条主线，制定不同的视觉表达策略。
To deliver high-density information effectively, the design emphasizes a balance between visual order and modular clarity. The spatial planning follows two narrative axes: industry scenarios and material logic, with tailored visual strategies for each.

展厅内容围绕多个关键行业板块进行系统组织，并非简单按材料类别分区，而是从行业认知出发，以终端应用逻辑为线索，将复杂技术结构转译为易于理解的展示语言。每一个分区都不只是材料的物理呈现，更是会通在该行业内深入参与、持续研究的能力证明。这不仅提升了空间的实用性，也让展厅真正成为企业 “对外的技术平台，对内的协同场域”。
Exhibits are organized by end-use applications rather than material taxonomy, enabling translation of complex technologies into accessible, industry-facing narratives. Each zone serves not only as a physical material showcase, but as proof of ORINKO’s deep vertical integration—turning the space into both an external tech interface and an internal collaboration venue.

战略价值：把材料企业“做成平台型品牌”
Strategic Value: Evolving Into a Platform-Oriented Brand

长期以来，材料企业多聚焦于技术突破与产品交付，但在全球产业链格局变化下，只有掌握 “表达能力” 的企业，才能在合作中主导节奏、在竞争中赢得话语权。会通的数字展厅，正是这一战略升级的物理承载体。
Historically, materials companies have focused on technical breakthroughs and product delivery, but in today’s restructured global value chains, those who can effectively articulate their value will shape industry direction and win influence. ORINKO’s digital showroom is a tangible manifestation of this strategic upgrade.

展厅不仅对接国际客户，也接待来自高校、研究院、行业协会等多元来访者。通过内容标准化、话术可复制、视觉体系统一的搭建，会通实现了 “材料知识资产的可管理化”，并通过这一平台向行业稳定输出自己的方法论与价值观，逐步构建起 “材料专家” 的品牌认知锚点。
It accommodates not only global clients, but also visitors from universities, research institutes, and industry associations. By standardizing content, unifying visual systems, and systematizing messaging, ORINKO has achieved knowledge asset manageability. The space functions as a platform for exporting methodology and values, reinforcing ORINKO’s position as a materials authority.

以空间为载体，构建被信任的行业能力
Building Credible Industry Competence Through Spatial Narrative

新一代材料企业不再仅仅依赖技术领先，还必须具备向行业、市场、合作方有效讲清楚自己是谁、能做什么、为什么值得信任的能力。会通上海研究院数字展厅，正是这一目标的深度实践。
Next-gen material companies must not only lead in technology but also clearly communicate their identity, capabilities, and trustworthiness. ORINKO’s digital showroom is a strategic tool in achieving this objective.