青岛海信集团总部展厅 / MOC DESIGN

海信集团涉及多元化的领域和众多子品牌，如何将这些品牌通过策展和空间设计串联起来，同时激发参观者的情感共鸣，传达品牌的价值观，成为设计思考的核心。
Hisense Group operates in diverse fields and has numerous sub-brands. The core of the design thinking process is how to interconnect these brands through curation and spatial design, while also evoking an emotional response from visitors and conveying the brand’s values.
设计师选择将极简主义贯彻于空间和策展之中，采用白色水磨石、不锈钢和绿色玻璃，共同营造出一个中性且极简的空间，既凸显现代感，又营造出沉静和谐的展示环境。
The designers chose to implement minimalism in both the space and the exhibition, using white terrazzo, stainless steel, and green glass to create a neutral and minimalist environment. This approach not only highlights a modern aesthetic but also fosters a serene and harmonious exhibition space.

序厅一侧的品牌绿色玻璃框架引人注目，从70年代至今的，海信品牌具有里程碑意义的显示产品陈列其中，展示了海信在显示技术方面的卓越发展。
On one side of the entrance hall , the green glass framework rack is particularly striking. Within the display rack, we can see Hisense’s television products from the 1970s to the present. This demonstrates the history and achievements of Hisense Group in the field of visual display.

另一侧的旋转门阵列在序厅大屏完成对海信集团的整体介绍后自动开启，给参观者带来一种仪式感，迎接他们进入更加丰富的展示区域。
On the other side, a revolving door array automatically opens after the main screen in the entrance hall finishes the overall introduction of Hisense Group. This provides visitors with a sense of ceremony, welcoming them into a more extensive exhibition area.

每一个展示区域都通过巧妙的布局和设计元素，突出了海信在各个领域的技术创新和产品优势。
Each exhibition area features clever layouts and design elements, highlighting Hisense’s technological innovations and product advantages in various fields.

在参观旅程的一半，设计师特地设置了一条以“荣誉星河”为主题的多媒体通道。
Midway through the tour, the designers have specially created a multimedia corridor themed “Galaxy of Honors.”

在了解到海信集团目前所积累的专利数量后，设计师将每一个专利视为一颗星星，构成一整片的浩瀚的星河——通过顶面的屏幕动态地呈现出星河的变化，以此借喻海信多年的技术专利积累。
Upon learning about the current number of patents accumulated by Hisense Group, the designers conceptualized each patent as a star, collectively forming a vast galaxy. They dynamically depict this galaxy’s changes using screens on the ceiling, symbolizing Hisense’s years of technological patent accumulation.

通道两侧的渐变镜面墙横向拓展了顶部的空间，让人仿佛置身于浩瀚宇宙之中。
Mirrored panels expanding horizontally along both sides of the corridor enhance the spatial perception, immersing visitors as if they are in the midst of a vast universe.

这一通道不仅是空间的过渡，更是情感的调节，让参观者在体验了前一部分的展示，对众多内容有所了解后，情绪得到放松、思绪获得释放，同时也更加期待后续的参观内容。
This corridor serves not only as a spatial transition but also as an emotional adjustment, allowing visitors to unwind and reflect after experiencing the previous exhibition sections and gaining insights into various topics. It provides a moment of relaxation and mental release, while also heightening anticipation for what lies ahead in the subsequent exhibits.

设计师通过绿植造景，营造出自然和谐的氛围，让参观者在结束参观时，能深刻感受到海信在社会责任方面的承诺。
This section also communicates the group’s vision and direction. Through green landscaping, the designers create a natural and harmonious atmosphere, allowing visitors to deeply appreciate Hisense’s commitment to social responsibility as they conclude their tour.