企业馆里的游园体验 – 武汉地产集团品牌馆 / 直径叙事设计

武汉地产集团品牌馆是直径叙事设计Diameter Narrative Design完成的又一个企业展馆项目。我们在对空间、内容、形式、媒介关系的组织中，注重体验的转化，强调艺术与互动性，为观看建立丰富的视角……使观展本身就犹如一场精彩的游园体验。
The Wuhan Real Estate Group Brand Pavilion is yet another corporate exhibition hall project accomplished by Diameter Narrative Design. In the organization of space, content, form, and media relations, we emphasize the transformation of experience, highlight art and interactivity, and establish a rich perspective for viewing… making the exhibition itself a wonderful garden experience.

结合使用需求，展馆分为四个区域，涵盖了展览展示、企业接待、职工文化活动建设以及休闲休憩等功能，我们用丰富的空间体验构成了这个以企业展示为主体的综合性文化空间。
Based on the combined usage requirements, the exhibition hall is divided into four areas, covering functions such as exhibition display, corporate reception, employee cultural activity construction, and leisure and recreation. We have utilized a rich spatial experience to construct this comprehensive cultural space with corporate exhibition as the main body.

1. 由理性与感性共同构成——发展之路
1. Consisting of both rationality and sensibility – the path of development

缓缓步上的坡道，阳光穿过满载荣誉的“脚手架”洒在发展大事记的墙面。重新整合后的大事记突出以阶段划分，是为了符合观者在空间中的阅读结构；而“脚手架装置”是企业城市建设特征的艺术化表达，与荣誉、阳光、云影的流转共同构成一幅充满呼吸感的画面。
Walking slowly up the ramp, the sunshine shines through the “scaffolding” laden with honors onto the wall of the development chronicle. The reorganized chronicle highlights the division by stages, in order to conform to the reading structure of the viewers in the space; while the “scaffolding device” is an artistic expression of the characteristics of corporate urban construction, which, together with the circulation of honors, sunshine, and cloud shadows, constitutes a picture full of breathing sensation.

2. 内与外、虚与实的对照——未来之窗
2. The contrast between inside and outside, virtual and real – a window into the future

在充满蓝色的异形空间内，每一个由内向外延伸的窗口都代表了集团未来的可能，窗口里有着实的发展战略，也有象征勇气的天光；而从外部看，空间形态就如同充满能量的巨型晶体。
In this alien space filled with blue hues, every window extending from the inside out represents the potential future of the group. Inside the windows, there are solid development strategies and also skylights symbolizing courage; while from the outside, the spatial form resembles a giant crystal brimming with energy.

3. 城市与模型的对偶——成就殿堂
3. The Duality of City and Model – Achieving the Hall of Fame

在这里，项目模型是企业参与城市建设的力证，与窗外真实的城市景象一道勾勒出企业成就，同时也回应了内容上企业与城市的相互塑造。
Here, the project model serves as compelling evidence of the enterprise’s involvement in urban construction, outlining the enterprise’s achievements alongside the real urban scenery outside the window, and also echoing the mutual shaping between the enterprise and the city in terms of content.

4. 全身浸入的空间置换——大美东湖
4. Total Immersion in Spatial Transformation – The Majestic East Lake

拨开水天相连的空旷，突破真实空间的距离，我们利用全身浸入的视听让观众在东湖盈盈一水的波光浪影中游走。
Breaking through the vastness where the sky and water meet, and transcending the distance of real space, we immerse the audience in a fully immersive audio-visual experience, allowing them to wander amid the shimmering waves of East Lake.

5. 真实空间方位的链接器——穿越之境
5. Linker Of Real Spatial Orientation – The Realm Of Time Travel

搭载于二层的穿越之镜，是建立在真实地理关系上的城市超链接， 观众主动控制装置朝向来激活对应城市项目的影片，透过“望远镜”装置建立的观察视角讲述着城市的历史、瞬间、沉淀……
The “Mirror of Transcendence” mounted on the second floor serves as a hyperlink to cities based on real geographical relationships. The audience actively controls the direction of the device to activate videos corresponding to city projects, and through the observation perspective established by the “telescope” device, narrates the history, moments, and deposits of the city…

6. 从感官出发的体验——自然生息
6. Experience From The Senses – Natural Breathing

打开的顶面天窗，时而树影闪现、时而晚霞满天、时而星空闪烁、变幻着构建出时间……樟树叶散发出自然气味，与石头一块儿随意地散落在天井里，墙壁的摄影作品用眼睛捕捉了企业建设项目的细节之美，不知从哪传出的鸟叫与虫鸣，给人一个抽身而出的机会。
The open skylight on the top occasionally reveals tree shadows, or is filled with evening glow, or stars twinkle in the sky, constantly changing to construct time… Camphor leaves emit a natural scent, scattered casually with stones in the courtyard. The photographic works on the walls capture the beauty of details in corporate construction projects with the naked eye. The sound of birds and insects, emanating from an unknown source, provides an opportunity to step outside.

7. 室外形态室内化——企业客厅
7. Indoorization Of Outdoor Forms – Corporate Living Room

为了人在空间里的舒适度，在满足光照充足的条件下进行似户外花园的室内种植，基于栽种分区形成的空间分隔保障了休憩交流时需要的私密感。室外吊桥的引入不仅联通了二层，丰富了空间里的观看视角，同时也成为了空间里的看点。
To enhance human comfort in the space, indoor planting resembling an outdoor garden is carried out under sufficient lighting conditions. The spatial separation formed based on planting zoning ensures the privacy needed for rest and communication. The introduction of an outdoor suspension bridge not only connects the second floor and enriches the viewing perspectives in the space, but also becomes a highlight in the space.