Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH

Client :
Beijing City Library
Year :
2023
Location :
Beijing, China

Thanks to MOUJITI ART+TECH for sharing with WeHow.

On December 27, 2023, the Beijing City Library Metaverse Experience Hall—world’s first integrated online-offline library metaverse—officially launched. Led by creative collective MOUJITI ART+TECH, it merges online and offline metaverse experiences, with offline spaces serving as gateways to a virtual realm where knowledge takes center stage. Through immersive “digital storytelling,” visitors transcend time and space to immerse in this knowledge-focused metaverse, which functions as a launchpad for digital avatars, a venue for digital reading, and a hub for knowledge-sharing social interactions. Beyond expanding the library’s physical reach, it enhances reading experiences and broadens services, offering a preview of future personalized, immersive, and interactive library services.

▲Exhibition Hall Video ©某集体ART+TECH、任硕

Located at the northwest corner of the library’s first floor, the Beijing City Library Metaverse Experience Hall connects to the east with the Valley Hall, to the north with the 24-hour Reading Area, and to the west with the Reserved Book Reading Area. It serves as the foyer for both reading areas and the introductory hall for entering/exiting the Valley Hall, positioned at the convergence of the Valley Hall, 24-hour Reading Area, and Reserved Book Reading Area.

Five Interactive Designs

This project structures the Metaverse Hall concept into five sections, as shown below:

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Spatial Schematic Diagram ©某集体ART+TECH

Realm of Thinking – Public Metaverse

We are constructing the public metaverse space of Beijing City Library, where users can explore via a “third-person perspective” on large screens and experience & interact through a “first-person perspective” on mobile devices.

In the public metaverse, the space is reimagined based on Beijing City Library’s spatial features. Readers’ digital avatars can enter four themed scenarios—”Children’s Library”, “Ancient Books Repository”, “Art Literature Hall”, and “Intangible Cultural Heritage Repository (Local Literature Hall)”—interact with the scenes, converse with NPCs, access in-library events and book reviews, and send emojis/messages within the metaverse.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Rendering ©某集体ART+TECH

Reading Dimension – Personal Metaverse

Every reader is a universe. Here, using provided tools, readers can build their ideal study spaces—reflecting each person’s ideal reading environment and serving as an expression of their state of mind while reading.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Rendering ©某集体ART+TECH

Realm of Expression – Public Digital Human

Features three figures: Lu Xun, a child, and a future human. Readers can engage in voice conversations with different digital humans.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Rendering ©某集体ART+TECH

Transformed Self – User Digital Human

Readers can create their own digital human identities here and log into the public metaverse to interact.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Rendering ©某集体ART+TECH

Data Sea – Sea of Data

The library’s digital collections are presented imaginatively, forming visualized data images that flow as dynamic visuals throughout the space.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Rendering ©某集体ART+TECH

On-site Photos

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Exhibition Overview ©金伟琦

Immersive Mode

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Immersive Mode Photo ©金伟琦

Spatial Structure Design

Through the use of display media such as vertical screens (positioned on walls), floor screens (positioned on the ground), ceiling screens (positioned on ceilings), transparent screens (positioned on columns, structural pillars), and mirrors (positioned on the ground, ceilings), visual effects of extended imagery, mutual reflection, and multi-dimensional interweaving are created.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
▲Specular Reflection Relationship Diagram ©某集体ART+TECH
▲Image Intertwine Relationship Diagram ©某集体ART+TECH

How to Access the Metaverse

Practical Cases of the Metaverse Concept

Current discussions on the “metaverse” mostly remain at the conceptual or technical levels, with few high-quality practical cases. What exists more are interactive experiences emerging from smart library construction processes, or forums, competitions, and exhibitions held on various metaverse platforms—all of which largely stay at the level of digital twins. The construction of the Capital Library’s Metaverse Experience Zone aims to become a practical case of libraries under the “metaverse” concept, serving as a “first-generation metaverse” in the library’s exploration of the metaverse.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH

Launchpad for Digital Avatars

The Capital Library Metaverse Immersive Space transforms online scenes into offline experiences and online interactions into immersive ones. By reinforcing the overall concept and diversified services of the Capital Library Metaverse through this immersive setup, it serves as a launchpad for readers’ digital avatars. This launchpad can be defined as a space where reality transitions into the virtual and the virtual transitions into reality simultaneously.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH

Hub of the Capital Library Metaverse

The Experience Zone serves as a dual-space interchange connecting offline and online. It transcends mobile devices to deliver immersive offline experiences of online content, while the online platform requires a modeled space to track participants’ positions, traffic flow, and behaviors in the offline space in real time—enabling bidirectional connectivity between the physical and digital worlds.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH

Hybrid Space from Entry to Immersion

The online metaverse is not a virtual exhibition hall, nor is the offline metaverse merely an interactive exhibit. Therefore, this experience zone aims not only to let readers “enter” and engage with digital content through interactive formats and digital technologies, but also to enable them to “immerse” themselves in the digital world. Within this hybrid space, real-world actions are designed to drive actions within the digital space—allowing tangible exploration of the virtual world and supporting readers’ digital avatars in accessing library services more conveniently and enjoyably.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH

Open "Digital Storytelling"

Breaking free from constraints of time, space, and physical conditions, readers within the Metaverse Experience Zone—under the overarching context of the hybrid space—can engage with open digital storytelling enabled by technology. In physical settings, digital terminals can carry richer information and present content through “narrative” formats, yet they remain constrained by visitor flow, largely adhering to linear storytelling logic. Within the Metaverse Experience Zone, however, readers can access and immerse themselves in the metaverse regardless of their location. They receive personalized feedback based on their identities, are brought into metaverse scenes as digital avatars, and engage in non-linear digital storytelling within the online metaverse environment.

Beijing City Library Metaverse Experience Hall / MOUJITI ART+TECH
Creative Team: MOUJITI (Beijing) Media Technology Co., Ltd.
MOUJITI (Beijing) Media Technology Co., Ltd. · Creative Director: 费俊
MOUJITI (Beijing) Media Technology Co., Ltd. · Design Director: 沙靖海
MOUJITI (Beijing) Media Technology Co., Ltd. · Project Manager: 郭清、王芹
MOUJITI (Beijing) Media Technology Co., Ltd. · Content Planning: 郭清、王芹、沙靖海
MOUJITI (Beijing) Media Technology Co., Ltd. · Spatial Design: 沙靖海、胡倩、刘月
MOUJITI (Beijing) Media Technology Co., Ltd. · Visual Design: 沙靖海、胡倩、许一鸣、刘思涵
MOUJITI (Beijing) Media Technology Co., Ltd. · Interactive Installation Design: 黄筱茜
MOUJITI (Beijing) Media Technology Co., Ltd. · UI Design: 贺彦朝
MOUJITI (Beijing) Media Technology Co., Ltd. · 3D Modeling: 张辉默、杨智远
MOUJITI (Beijing) Media Technology Co., Ltd. · Technical Art: 黄筱茜、涂孟琪
MOUJITI (Beijing) Media Technology Co., Ltd. · Digital Human Corpus Research: 王芹、冯菁怡
MOUJITI (Beijing) Media Technology Co., Ltd. · Media Relations: 张嘉琪 耿直 冯菁怡
Technical Support: Beijing Miaoyan Technology Co., Ltd.
Beijing Miaoyan Technology Co., Ltd. · Product Manager and Architecture Designer: 杜德煜
Beijing Miaoyan Technology Co., Ltd. · Project Manager: 王静波
Beijing Miaoyan Technology Co., Ltd. · Unity Client Developer: 李世伟
Beijing Miaoyan Technology Co., Ltd. · Server Developer: 吉喆
Beijing Miaoyan Technology Co., Ltd. · 3D Modeling and VFX Design: 许飞
Technical Support: Digital Xusheng (Beijing) Technology Co., Ltd.
Digital Xusheng (Beijing) Technology Co., Ltd. · Project Manager: 包仪华
Digital Xusheng (Beijing) Technology Co., Ltd. · Systems Architect: 苏妺
Digital Xusheng (Beijing) Technology Co., Ltd. · Hardware Engineer: 宋鑫楠
Digital Xusheng (Beijing) Technology Co., Ltd. · AI Algorithm Engineer: 谌俊宇、刘朝
Digital Xusheng (Beijing) Technology Co., Ltd. · Unreal Engine Developer: 于韬
Digital Xusheng (Beijing) Technology Co., Ltd. · Product Manager: 王志强
Digital Xusheng (Beijing) Technology Co., Ltd. · Business Manager: 陈子佼
Equipment Support: Beijing Huayu Mingtong Technology Co., Ltd.
Beijing Huayu Mingtong Technology Co., Ltd. · Project Manager: 葛飞
Beijing Huayu Mingtong Technology Co., Ltd. · Chief Technical Engineer: 任伟
Beijing Huayu Mingtong Technology Co., Ltd. · Technical Team: 李浩、孔红平、李明
Equipment Support: BOE Art Cloud Technology Co., Ltd.
BOE Art Cloud Technology Co., Ltd. · Business Manager: 张锡洋
BOE Art Cloud Technology Co., Ltd. · Delivery Manager: 李岩
BOE Art Cloud Technology Co., Ltd. · Technical Manager: 张明
BOE Art Cloud Technology Co., Ltd. · Technical Team: 王盛超、李征、李震、张文来、田宁、张敬
Construction Support: Jiangsu Xinghu Exhibition Co., Ltd.
Jiangsu Xinghu Exhibition Co., Ltd. · Project Manager: 马双伟
Jiangsu Xinghu Exhibition Co., Ltd. · Project Assistant: 金忠蔚
Jiangsu Xinghu Exhibition Co., Ltd. · Glass Team Leader: 张广成
Jiangsu Xinghu Exhibition Co., Ltd. · Glaziers: 王成、周飞、姚尧、李永恒
Jiangsu Xinghu Exhibition Co., Ltd. · Art Finishing Team Leader: 孟庆波
Jiangsu Xinghu Exhibition Co., Ltd. · Art Finishing Team: 郝洪飞、郝跃民、郝洪恩、盛文亮
Jiangsu Xinghu Exhibition Co., Ltd. · Carpentry Team Leader: 韩鹏
Jiangsu Xinghu Exhibition Co., Ltd. · Carpentry Team: 李彬、李民、李小亮、王佳华
Construction Support: Beijing Leteng Shengshi Technology Co., Ltd.
Beijing Leteng Shengshi Technology Co., Ltd. · Interactive Installation Production: 崔少峰
Photography Team · Project Manager: 金伟琦
Photography Team · Project Assistant: 任硕

The content of this article was provided by 某集体ART+TECH or sourced from their official media channels, and has been curated and edited by WeHow. All copyrights to images, videos, and related design works remain with their respective creators or design firms. Reproduction, republication, or commercial use of the WeHow-edited version in any form is prohibited without prior written permission from both WeHow and the respective copyright holders.

Save article
Hyundai Motor at CES 2019: Envisioning Future Mobility / ATELIER BRÜCKNER
Previous July 31, 2025 pm2:46
Rosatom ATOM Museum Multimedia Exhibition / Radugadesign
Next August 6, 2025 pm5:44

Related Recommendations

Leave a Reply

Please Login to Comment
关注公众号