Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER

Client :
Hyundai Motor Company
Area :
400 m²
Year :
2020
Location :
Goyang, South Korea

Thanks to ATELIER BRÜCKNER for sharing with WeHow.

The “Hyundai Future Mobility” exhibition presents a compelling exploration of humanity’s current challenges in transportation. Visitors will discover innovative solutions and cutting-edge approaches, including next-generation driving technologies. In the exhibition’s interactive Lab Zone, guests can actively participate in assembling miniature fuel cell systems—gaining hands-on insight into sustainable propulsion technologies of tomorrow.

Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
▲Exhibition Overview ©Hyundai Motor Company
Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
▲Floor Plan ©ATELIER BRÜCKNER

The “NEXO Room” vividly demonstrates the vehicle’s air purification capabilities through an immersive environmental metaphor: Copper-clad NEXO units stand enveloped in dense fog, symbolizing polluted urban atmosphere. In real-time, the system visibly filters these contaminants, showcasing how each vehicle actively cleans the air we breathe.

Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
▲Experimental Scenario ©Hyundai Motor Company
Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
▲Experimental Scenario ©Hyundai Motor Company
Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
▲Exhibition Wall Design ©Hyundai Motor Company

In the “Mobility Hub”, future vehicles invite visitors on an immersive virtual odyssey. Accompanied by an AI guide and a virtual family co-created through generative algorithms, participants will experience the unprecedented comfort and seamless convenience of autonomous driving – where every journey becomes an opportunity for connection, productivity or rejuvenation.

Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
▲Virtual Experience ©Hyundai Motor Company

The exhibition’s grand finale unfolds in an immersive darkened chamber, where 73 intelligent luminous pendulums descend from the ceiling in a mesmerizing kinetic constellation. These dynamic sculptures, equipped with millimeter-wave radar tracking systems, perceive visitors’ movements with 0.01-second precision, executing elegant avoidance maneuvers that transform the space into a poetic dance of human-machine coexistence.

Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
Hyundai Future Mobility Exhibition / ATELIER BRÜCKNER
▲Interactive Experience ©Hyundai Motor Company
Design Studio: ATELIER BRÜCKNER
Lighting Design: Belzner Holmes
Multimedia Hardware Design: medienprojekt p2
Mobility Hub Media Production: VINYL-I
Kinetic Installation Technology: Easywith
S-Link Vehicle: The Boxer
Sound Design: Klangerfinder
Photography: Hyundai Motor Company

The content of this article was provided by ATELIER BRÜCKNER or sourced from their official media channels, and has been curated and edited by WeHow. All copyrights to images, videos, and related design works remain with their respective creators or design firms. Reproduction, republication, or commercial use of the WeHow-edited version in any form is prohibited without prior written permission from both WeHow and the respective copyright holders.

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