SmartMore as a continuous innovator in intelligent manufacturing, is a supplier of standard integrated hardware-and-software products and solutions with full-stack leading capabilities. After more than twenty years of accumulation and sedimentation in technologies such as machine vision and deep learning, SmartMore focuses on the field of intelligent manufacturing, continuously building highly leading smart-industry and digital-intelligence innovation platforms, industrial large-scale models, and exploring the intelligent upgrade and digital transformation of manufacturing.
inDare integrates abstract machine-vision technology with physical manufacturing, combining SmartMore’s five key elements of intelligent manufacturing and digital-intelligence innovation: professionalism, leading-edge, technology, art, and aesthetics. They created the SmartMore Smart Exhibition Hall, where future technology and frontier technology are juxtaposed, further aiding the digital-intelligent transformation of traditional manufacturing industries. The SmartMore exhibition hall has already won two international design awards: the 2023 USA MUSE Awards Platinum for exhibition hall design, and the 2023 London Design International Gold for exhibition hall design.
"Intelligence +" innovates the future
From the macro dimension of the history of traditional manufacturing to SmartMore’s promotion of digital-intelligence transformation, and then to SmartMore’s specialized world of intelligent manufacturing visual technologies at the micro level, and finally to future discussions and imaginings — the exhibition hall unfolds its narrative step by step in a “introduction-overview-details-overview” structure. The team, in order to create an immersive experience space of “the scenario is the plan, the experience is the outline”, summarized three major design principles: “Less explanation, more experience”, “Less story, more scene”, “Less text, more perception”.
Through the presentation of future technologies and dream-like scenes, the customer experience is integrated into the space, and combined with display strategies the space is divided into six parts: “Rising to the Future”, “Industrial History Museum”, “Holographic Intelligent Manufacturing”, “Creating the Future”, “Core of Intelligent Manufacturing”, and “Future Space”. These divisions mobilize audience emotions and strengthen brand and product memory.
Departure – Rising to the Future
The exhibition hall uses a staircase as the narrative starting point. Like humanity’s initial curiosity about exploring the stars, through a bright planetary branding wall paired with the suspended-feeling staircase, viewers seem to travel through the starry sky and step into the future with suspense.
Prologue – Industrial History Museum
The “Smart Manufacturing Museum” opens a scenographic space that dramatizes the history of industrial development. Layers of dynamic light film and light-guiding glass podiums illuminate one by one, corresponding to intelligent manufacturing products from different eras. The film behind transitions from scene to scene, from the steam era, the electrical era, the information era to the intelligent era, each narrating the industrial development from version 1.0 to version 4.0. While learning about the origins of traditional manufacturing, visitors cannot help but consider where SmartMore’s envisioned future will go.
Overview – Holographic Intelligent Manufacturing
“Holographic Intelligent Manufacturing” introduces the whole through holographic imagery, combining two robotic arms with holographic screens to answer visitors’ questions about the future and tell SmartMore’s story of intelligent manufacturing.
The area proceeds from right to left, gradually recounting SmartMore’s development milestones as well as its honors, qualifications and creative team.
The right section uses digital screens to display SmartMore’s development and progressively extends backward; the digital screens satisfy the needs of a technology company’s frequent iteration of information. The left section uses frosted glass to guide visitors step by step forward, with the information gradually appearing with proximity — full of a tech-sense.
Expand – Creating the Future
Passing through the frosted display wall, accompanied by the shimmering electronic glass at the “Creating the Future” entrance, one traverses into the future intelligent manufacturing domain.
The team combined SmartMore’s product characteristics and focused on the actual applications of typical industries, narrating multi-scene solutions for industries such as new energy, 3C electronics, automotive, precision industry, etc. They concretely present SmartMore’s shift from technological innovation to the construction and upgrading transformation of comprehensive production intelligentization.
Audiences can, through multiple experiences of language, imagery, and the senses, gain a deeper intuitive understanding of computer vision technology, offset their doubts about abstract technology, and gradually acknowledge SmartMore’s accumulation and professional capability in digital-intelligence information technology.
Outlook – Core of intelligent manufacturing
The “Core of Intelligent Manufacturing” is presented in the form of block-devices as the company’s future blueprint — this is both a summary of SmartMore’s “Manufacturing Intelligence+” future and the starting point of the future. After visiting the “Core of Intelligent Manufacturing”, visitors arrive at the signature installation wall for photo-taking and proceed to the “Future Space” VIP negotiation/reception area.
Circular Flow – Maximizing the utilization of the site and creating a one-stop immersive experience
The entire exhibition hall uses a circular visitor flow line; visitors can learn about the development process of industrial history, SmartMore’s brand development path, the core capabilities of its technology products, and solutions for various industries. It conveys the idea that “Future Intelligence+” is everywhere, further promoting enterprise cognition of the intelligent transformation of traditional manufacturing, and bringing visitors an ultimate “intelligent” experience.
From concept to implementation: a bold attempt to let reality and concept collide fiercely
The SmartMore Smart Exhibition Hall is inDare’s disruptive challenge to traditional manufacturing industries. From early-stage conceptual communication to the unconventional approach to space design, the bold and avant-garde idea and style were ultimately recognized — the smart exhibition hall was implemented in 2022.
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