Finopolis 2018 is a meeting place not only for representatives of the financial world and IT, but also for young professionals. Participation in the forum provided an excellent opportunity for banks to recruit young talents. Tinkoff Bank addressed us with the task of creating a bright interactive stand for demonstrating its new social programs and headhunting.
Idea & approach
The idea was to create a space where people could learn about career opportunities and find the best work trajectory with HR solutions from Tinkoff. The stand was divided into three zones. A screen from where a visitor could learn about new educational projects and courses organized by Tinkoff Bank. Area for solving math problems. An interactive screen with a career questionnaire.
Who are you in Tinkoff?
We delivered an interactive mechanic that helped the bank to find and collect talented young people. By answering the questions about qualifications and work experience a visitor could earn scores. People with the highest scores were granted an invitation for a job interview in Tinkoff Bank. A colorful Unicorn was a guide on the stand: he reacted to the responses of users and gave emotional feedback.
Your test task
Visitors were welcome to select a card with a mathematical task and try to solve it. With the maximum result, the participant could win prizes: from small pleasant and useful gifts to a summer internship at the Tinkoff Bank. All this process was accompanied with an entertaining digital infrastructure.
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