2025进博会 百联集团 the bálancing「感应场」展台 / VAVESTUDIO

第八届中国国际进口博览会已于11月5日在上海开幕。受上海商业领军企业百联集团委托，VAVE以“感应场”为核心理念，为其打造了本届进博会 the bálancing 展台 。这是一座融艺术、科技与消费的创想空间，以空间设计的语言诠释AI时代下“人、货、场”关系的重构。
The 8th China International Import Expo (CIIE) commenced in Shanghai on November 5th. Commissioned by Bailian Group, Shanghai’s leading commercial enterprise, VAVE created the the bálancing booth for this year’s expo around the core concept of “Induction Field.” This innovative space fuses art, technology, and commerce, translating through the language of spatial design to redefine the relationship between “people, product, and place” in the age of AI.

感应场：AI时代的商业“共情场”
Induction Field: “Empathy Field” in AI Commerce

商业自古追求人、货、场的统一。在AI时代之前，这三者更多呈现为一种单向关联：人驱动货的生成，货决定场的形态，场再反过来影响人的行为。而今，AI的介入彻底重构了这一关系——使三者实现动态匹配与实时响应，形成一个真正的大统一场。对百联the bálancing而言，这个大统一场就是“感应场”。它通过AI情感计算精准感知“人”的需求，以数据智能实现“物”的精准匹配，并基于情绪反馈动态调整“场”的体验。在这里，情绪不再是消费的附属，而是构建持久商业关系的基石。
Commerce has always sought the integration of “people, product, and place.” Before the AI era, these three elements existed largely in a one-way relationship: people drove the creation of products, products determined the form of the place, and the place, in turn, influenced human behavior. Today, the introduction of AI has fundamentally reconfigured this relationship, enabling dynamic matching and real-time responsiveness among the three, forming a truly unified field.
For the bálancing, this unified field is “Induction Field.” It uses AI-powered emotional computing to accurately perceive the needs of “people,” employs data intelligence to achieve precise matching of “products,” and dynamically adjusts the experience of the “place” based on emotional feedback. Here, emotion is no longer a byproduct of consumption, it has become the cornerstone of lasting commercial relationships.

双生面哲学：感性与理性的双重平衡
Dual Facets: Balance of Emotion & Rationality

我们对于“感应场”空间的想象始于二维世界中的一张纸。每张纸都具有正反两面。这恰巧对应真实世界中任何一个观点：既具有理性的一面，又具有感性的一面。时尚与可持续、经典与潮流、虚拟与现实，皆属于“双生面哲学”的范畴。百联 the bálancing 的品牌主张，正是对这种多元对立统一的回应——在平衡中寻求融合。
Our vision for the “Induction Field” space began with a sheet of paper in a two-dimensional world. Every sheet possesses two sides, corresponding to the rational and emotional dimensions inherent in any perspective of the real world. Concepts such as fashion and sustainability, classic and trend, virtual and real all fall within the realm of this “Dual-Side Philosophy.” Bailian’s the bálancing brand proposition responds precisely to this unity of diverse opposites, seeking harmony through balance.

通过将纸面规律剪开并牵引，形成起伏的波浪纹理，构建出空间的雏形。纸的表面是理性、逻辑与物件，内面是感性、情绪与体验，隐喻着“感应场”中持续变化的关系。最终形成的空间超越了物理场所的范畴，成为一个能与人同频共振的生命场域。此刻，每一次消费行为不仅是需求的满足，更是一次在理性与感性之间探寻自我、达成平衡的微妙体验。
By strategically cutting and stretching the paper, we created undulating wave-like textures that formed the initial spatial framework. The surface of the paper represents rationality, logic, and objects, while its inner layer embodies sensibility, emotion, and experience, metaphorically reflecting the ever-shifting relationships within the “Induction Field.” The resulting space transcends physical boundaries, becoming a living field that resonates in sync with its visitors. Here, every act of consumption is not merely about fulfilling a need, but a subtle journey of self-discovery and balance between rationality and emotion.

四大展区：融合艺术与科技的消费之旅
Dual Facets: Balance of Emotion & Rationality

展台划分为四大主题展区：“艺境对白、共感之息、匠心一触、感应未来”，涵盖设计师服饰、典藏香氛、精品眼镜、艺术珠宝、家具家居等进口潮流商品，以及时尚生活体验范式，构建沉浸式未来商业体验。
The booth is divided into four thematic zones: “Artistic Dialogue,” “Shared Sensibility,” “Master’s Touch,” and “Future Resonance.” These zones showcase a range of imported trend-setting products, from designer apparel and archival fragrances to premium eyewear, art jewelry, and home furnishings, alongside new paradigms for lifestyle experiences, collectively building an immersive future-forward vision of commerce.

包容统一的白色波浪下，象征个性的色彩与情绪悄然涌动。参观者在不同分区中自由穿行，通过情绪互动艺术装置、AI绘画商品定制等体验，开启一段感性而富有共鸣的消费旅程。
Beneath the inclusive and unified white waves, colors and emotions symbolizing individuality surge subtly. Visitors move freely between different zones, engaging with interactive emotion-sensing art installations and AI-powered custom product painting to embark on a consumption journey that is both emotionally resonant and deeply personal.

百联 the bálancing「感应场」致力于实现品牌、技术、文化与用户之间的有机连接，它不仅是百联对“有温度的商业”的实践，也是对未来零售范式的一次前瞻性提案。
Bailian the bálancing’s “Induction Field” strives to achieve organic connections between brand, technology, culture, and consumers. It represents not only Bailian’s practice of “commerce with human warmth” but also a forward-looking proposal for the future paradigm of retail.