2. Deutsche Telekom -2016 Barcelona MWC booth “Digital Beach”
Project Overview
At MWC 2016 in Barcelona, Deutsche Telekom collaborated with MUTABOR to create the ‘Digital Beach’. This is an exhibition space that spans technology and lifestyle, with the goal of making communication technology perceived as’ easy, natural, and ubiquitous’.
Design Highlights
1. Digital Beach
The exhibition area is designed as a spatial image of sand dunes and beaches, allowing visitors to explore different themed islands in the “beach”.
2. Multilevel Space
The two levels combine interactive experiences with private meeting areas.
3. Media and Interaction
The combination of LED video walls, interactive desktops, and digital experience devices allows visitors to understand technology while playing.
4. Strategic Significance
Unlike traditional “cold” technology booths, “Digital Beach” allows communication technology to naturally integrate with real-life scenarios. MUTABOR conveys the brand value of Deutsche Telekom – not only providing technology, but also creating a relaxed and friendly user experience.
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