2025年大阪世博会葡萄牙馆：葡萄牙与日本的蓝色对话 / P06 studio

P 06 是​​葡萄牙投资贸易促进局（AICEP）主办的大阪葡萄牙馆国际竞赛​​获奖团队的核心成员，负责该馆​​展陈设计的创意指导​​。
P 06 was an integral part of the winning team in the international competition for the Portugal Pavilion at Osaka, serving as the creative director for museography and interior design.

本次展览的挑战在于，如何打造一个展览和空间叙事，展现葡萄牙作为一个拥有浓厚海洋文化底蕴、致力于可持续发展并与日本进行历史文化对话的国家的形象，同时满足循环经济、减少环境足迹和技术创新方面的严格要求。展览的目标是让来自不同文化背景的参观者沉浸在“海洋：蓝色对话”的主题中，了解葡萄牙的海洋历史及其对可持续未来的愿景。
The challenge consisted in creating an exhibition and spatial narrative that presented Portugal as a country with a strong maritime identity, a commitment to sustainability, and a historical and cultural dialogue with Japan — all while meeting strict requirements for circular economy, reduced environmental footprint, and technical innovation. The goal was for visitors from diverse cultures to be immersed in the theme “Ocean: Blue Dialogue”, gaining an understanding of both Portugal’s maritime past and its visions for a sustainable future.

该策略遵循三个主要方向：感官沉浸、互动性和可持续性。展览分为“共享知识”和“携手共创可持续未来”两大板块，融合了沉浸式多媒体体验、互动艺术、文化叙事以及与海洋相关的科技创新。
The strategy followed three main vectors: sensory immersion, interactivity, and sustainability. The exhibition is divided into two main sections — “Sharing Knowledge” and “Partnership for a Sustainable Future” — combining immersive multimedia experiences, interactive art, cultural storytelling, and technological innovations related to the ocean.

在首个核心展区”知识共享”中，P06打造了一场感官之旅，通过”日出之国”与”日落之地”的空间对话让展陈空间焕发生机。以等高线为灵感的地面线条，勾勒出五个内容岛屿，每个岛屿都成为知识与体验的交汇点。
The strategy followed three main vectors: sensory immersion, interactivity, and sustainability. The exhibition is divided into two main sections (“Sharing Knowledge” and “Partnership for a Sustainable Future”) combining immersive multimedia experiences, interactive art, cultural storytelling, and technological innovations related to the ocean.

一条漂浮起伏、光彩夺目的丝带贯穿整个空间，将整个环境统一起来。丝带以线条和曲线构成的图形纹理，成为连接空间的中心元素，投射出直接来自岛屿的视频，强化了两国之间的共享与对话。
Crossing through the space, a floating, undulating, and luminous ribbon emerges, unifying the entire environment. With its graphic texture of lines and curves, this ribbon becomes a central connecting element, projecting videos that emanate directly from the islands — reinforcing the sense of sharing and dialogue between the two countries.

向第二部分的过渡以发现的时刻为标志：游客穿过由绳索制成的走廊——这是一种引导他们进入沉浸式房间的感官前奏。
The transition to the second section is marked by a moment of discovery: visitors walk through a corridor made of ropes — a sensory prelude that leads them into the immersive room.

在第二部分中，P06创造了一个无边界的空间。地板与墙面融为一体，形成一个连续的、无限的环境，多媒体内容在其中自由流动，让参观者沉浸在一种沉浸式、不断变化的氛围中。
In the second section, P06 creates a boundless space. The floor merges with the walls, forming a continuous, infinite environment where multimedia content flows freely, surrounding the visitor in an immersive and transformative atmosphere.

为了提升体验，天花板装饰有有机和不规则形状的镜面，使空间、内容，甚至参观者本身都倍增。最终营造出一种扩展感，真实与数字交织，将多媒体体验提升到一个新的维度。
To enhance the experience, the ceiling is adorned with mirrors of organic and irregular shapes, multiplying the space, the content, and even the visitors themselves. The result is a sense of expansion, where the real and the digital intertwine, elevating the multimedia experience to a new dimension.

最终的展览空间通过与海洋、历史、文化和创新的联系，传达葡萄牙的身份认同，并提供互动体验，提升参观者的环保和文化意识。展览空间旨在实现其目标，将葡萄牙定位为蓝色经济、可持续发展和国际合作的关键参与者，同时通过激发反思和思考来产生影响。
The final exhibition space conveys Portugal’s identity through its connection to the ocean, history, culture, and innovation, offering interactive experiences that raise visitors’ environmental and cultural awareness. Meeting its objectives, it positions Portugal as a key player in the blue economy, sustainability, and international cooperation, while creating an impact by inspiring reflection and thought.

葡萄牙馆在大阪获得了国际知名度，并赢得了三项大奖（最佳主题概念金奖、最佳外观建筑铜奖和最佳展示铜奖），巩固了葡萄牙在可持续设计、全球对话和与日本文化关系方面的标杆地位。
The international visibility achieved in Osaka — where the Pavilion won three awards (Gold for Best Thematic Concept, Bronze for Best Exterior Architecture, and Bronze for Best Presentation) — reinforces Portugal’s position as a reference in sustainable design, global dialogue, and cultural relations with Japan.