Wuhan, Panasonic New SI Retail for Wash & Care / D&M Creative

As flush-fit appliances and scenario-based lifestyles become defining trends in quality residences, consumers are paying greater attention to whether an appliance can integrate naturally into the space and become part of a lasting order of daily living.

As a result, home-appliance retail environments are becoming key places where brands and users build lifestyle value and long-term trust.

Against this backdrop, D&M was invited to create a new SI retail system for Panasonic Wash & Care. In the early design stage, D&M and the Panasonic team conducted an in-depth co-creation process around brand temperament, display evolution, and retail experience.

The original SI system had already established a clear and stable brand DNA. Its rational, restrained, and minimalist spatial language allowed the wash-and-care equipment to be perceived as precision industrial products. The technological value and sense of quality it carried remain valid and important today.

Therefore, D&M proposed a targeted SI strategy: while retaining the original minimalist aesthetics and premium expression, the new system introduces clearer lifestyle scenarios, the flush-fit trend, and proprietary technologies. By optimizing spatial organization, it shifts wash & care from “cold, premium equipment on display” to “an imaginable quality lifestyle experience.”

With perception as the starting point and premium standards as the definition, we join Panasonic in shaping a new future standard for wash & care through quality.

Experience Deconstruction 01
Emotional Experience and Visual Memory

@A sensory experience that touches the emotions — an encounter with ALPHA’s fragrant journey of fabric care.

For premium consumers who pursue the ultimate sense of quality, wash & care has long moved beyond the basic function of cleanliness. It is more like a gentle ritual that carries emotion and gives everyday life a sense of place.

As a professional brand with a deep understanding of garment care, Panasonic ALPHA begins with the delicate perception of a female perspective, turning every wash-and-care moment into an exquisite encounter with garments and with the self.

Guided by the idea of “silk,” the art installation draws on blue-dyed jacquard ribbons that flow like water. Against a subtle metallic pattern, layered and softly diffused contours gently cradle the washing machine, like a carefully cared-for garment blooming with elegance in stillness.

Highly realistic roses bloom with poetic presence, paired with a transparent acrylic kinetic installation. As petals seem to dance and flow with light and shadow, the wash-and-care journey is distilled into a luxurious moment filled with floating fragrance.

Experience Deconstruction 02
A Flexible Connection for Communication and Service

@Creating a professional, efficient, and warm service field through the “Panasonic Wash & Care Center.”

Moving away from the rigid interface of traditional service, the design uses translucent materials and an open layout, combined with the display standards of minimalist luxury goods. Professional wash-and-care products, an interactive experience island, and garment storage and pick-up displays are organized in an orderly way, creating a refined balance between openness and privacy.

The brushed-metal island continues the light-luxury tone. The laundry robot is fully embedded and concealed, hiding technology in plain sight. The countertop integrates detergent display and fragrance experience, making professional details easily accessible in a relaxed conversation setting.

The cool hardness of the metallic texture is softened by gentle lighting. A smoothly graduated back panel delicately outlines bottles, gift boxes, the honors wall, and garments awaiting pick-up. Under the play of light and shadow are Panasonic’s precision craftsmanship and a refined lifestyle aesthetic that can be tangibly perceived.

Experience Deconstruction 03
Domesticating Premium Wash & Care Scenarios

@Building an ultimate quality-living interface through diverse, intuitive, and emotionally rich care.

When wash & care is no longer a single functional act, but a life ritual with order, quality, and warmth, Panasonic’s new SI retail environment uses space as its vessel, allowing customers to see here “the quality life they desire.”

The ALPHA x Porsche premium series distills minimalist, clean lines and the iconic “α” symbol into a pinnacle work where precision technology and top-tier design coexist.

It is not only an advanced lifestyle model for premium wash & care, but also a customized vision of extraordinary luxury care for users.

In design, integrated flush-fit lines create a minimalist order. The black-and-silver body, resembling a precision dial, becomes an art installation within the space and fits seamlessly into modern homes.

Turning to the Panasonic area on the other side, we drew on deep insight into whole-home scenarios to break spatial boundaries and reorganize five living scenes – entryway, walk-in closet, bathroom, study, and balcony – offering mid-range quality consumers personalized options for lifestyle wash-and-care spaces:

• Entryway: a convenient path to cleanliness upon returning home, using efficient wash & care to create a reassuring transition from outdoors to indoors;

• Walk-in closet: refined, orderly luxury garment care, making storage and care part of an elegant daily ritual;

• Bathroom: a seamless connection for personal wash & care, creating a gentle wash-and-wear experience within a private space;

• Office: calm confidence for a refreshed professional presence, with garment care becoming an invisible support for efficient work;

• Balcony: an efficient all-round living field that integrates washing, drying, air-drying, hanging, and aesthetic storage, balancing practicality with quality.

Panasonic Wash & Care adopts an integrated flush-fit design, allowing home appliances to blend warmly and elegantly into domestic life. From garment storage and soft furnishings to user-friendly operation and hardware details, every element is carefully considered, bringing quality living into the experience.

Overall, transparent glass doors reveal the interior soft-furnishing details. In the walk-in closet, light brown cabinets are paired with warm wood-grain handles; garments and hats are neatly arranged, while fragrance bottles, jewelry, and storage boxes blend naturally into the scene. In the office setting, leather document boxes and a metal desk clock are combined with restraint. In the bathroom, blue handmade wall tiles and a carpet are introduced to create a healing aesthetic atmosphere on a clean and crisp foundation.

Two zones coexist and create an upgraded experience. Here, ALPHA’s future-facing ultimate aesthetics converse with Panasonic’s warm texture of everyday living, together reconstructing a complete display of premium wash & care.

Experience Deconstruction 04
Technology Visualization and Interaction

@When technology sheds the cold shell of parameters, installation-based interaction turns it into a perceptible core of brand value.

“Panasonic nanoeX Technology”

Guided by radial light tracks, invisible nanoeX molecules are transformed into a luxury care experience at the molecular level. Through garment comparison and the penetrating light effect of nanoeX technology, wrinkles are smoothed and odors are removed, returning every piece of clothing to its original color and brightness.

“Panasonic Light-Activated Silver Sterilization”

Metallic sequins shimmer like starlight, expressing triple sterilization power as a reassuring protection that penetrates every inch of fabric. An intuitive comparison of silk samples reshapes the cleanliness standard of premium wash & care and its medical-aesthetic-level sterilization capability.

“Panasonic Purified Water Wash”

A luxurious ring of soft light and floral-patterned visuals directly presents the difference between ordinary washing and Panasonic Purified Water Wash: one side shows yellowing traces left by time, while the other restores a bright, like-new texture. It conveys the long-term care value of triple cleanliness – purified water, clean garments, and a clean drum.

“Panasonic Centrifugal Precision Wash”

Combined with a holographic fan visualization device, the centrifugal anti-tangling technology prevents garment pulling, while centrifugal waterfall spray delivers deep foam cleaning. Through technological visualization, it reconstructs the benchmark for pulsator wash-and-care technology.

When technological logic is translated into a perceptible process, what consumers see is not only product functionality, but also Panasonic’s enduring belief in craftsmanship and quality. The retail environment therefore becomes a key touchpoint connecting the brand’s technological value with users’ lives.

Implementation

The Panasonic x ALPHA 002 prototype store was successfully implemented at JD Mall in Wuhan. It presents the SI standard system within a real experience field and integrates local culture, creating a gentle resonance between brand value and the temperament of the city.

For this SI new store format upgrade, we delivered a set of retail standard guidelines, providing implementable and replicable execution content for brand image and experience scenarios across different store types, ensuring a unified brand quality across all retail environments.

Technology will continue to evolve, but people’s needs for aesthetics, warmth, and quality remain constant. The value of design lies in allowing complexity to recede and life to move forward.

Perceptible wash & care is not a slogan, but a way of life repeatedly validated through daily experience. With a century of heritage, Panasonic remains renewed through time, continuously embracing the era and moving toward what is new.

# Client Testimonial – Ms./Mr. Li, Retail Terminal Lead for Panasonic Washing Machines:

Throughout this co-creation journey, the D&M team demonstrated a very high level of professionalism and creativity. From initial brand insight and strategic structuring to the creative presentation of the visual system and the refinement of details, the team consistently advanced the project with a rigorous attitude and efficient execution. Panasonic Wash & Care has always adhered to a user-centered approach in both the product itself and the development of retail visuals, with particular emphasis on a sense of human presence, social connection, and experience. The D&M team maintained active communication throughout, accurately captured Panasonic Wash & Care’s core needs, and gave the brand renewed visual vitality through a highly forward-looking design language.