香港城市大学明日创新隧道数字体验 / MOTSE墨子

“明日创新”隧道是连接又一城购物中心与香港城市大学（下称“港城大”）主校区的主要通道。作为香港最繁忙的室内行人隧道之一，日均客流量超过6万人次。
The “Tunnel of Future Innovations” is the main corridor connecting Festival Walk shopping mall to the main campus of City University of Hong Kong (hereinafter referred to as “CityUHK”). As one of the busiest indoor pedestrian tunnels in Hong Kong, it handles an average daily footfall of over 60,000 people.

港城大意识到其作为校园重要门户的价值，决定将现有隧道重新设计为一个富有感染力和科技感的空间，以体现港城大作为国际化学府的核心价值观与愿景。
Recognizing its value as a vital gateway to the campus, CityUHK decided to redesign the existing tunnel into an inspiring and tech-infused space, reflecting the university’s core values and vision as an international institution.

沉浸式数字体验
IMMERSIVE DIGITAL EXPERIENCE

MOTSE 墨子受 QUAD 扩道设计事务邀请，在港城大传信及数据研究处（CIRO）与校园发展处（CDO）指导下，助力“明日创新”隧道数字体验项目呈现。
Invited by QUAD Design Affairs and guided by CityUHK’s Communications, Information and Research Office (CIRO) and Campus Development Office (CDO), MOTSE contributed to the realization of the “Tunnel of Future Innovations” digital experience project.

作为“明日创新”隧道的设计者，不仅希望访客了解港城大的当下发展，更期待空间本身激发灵感，QUAD 与 MOTSE 尝试将尖端技术融入设计通过艺术化手法与前沿科技呈现学术科研内容，突破未来展览的边界。将这里成为创新的沉浸式空间，化身为通往大学的动态门户。
As designers of the tunnel, QUAD and MOTSE aim not only to inform visitors about CityUHK’s current developments but also to inspire them through the space itself. By integrating cutting-edge technology with artistic expression to present academic and research content, they strive to break the boundaries of future exhibitions, transforming the tunnel into an immersive space for innovation and a dynamic gateway to the university.

经改造后的隧道两侧覆盖总长为50米的LED屏幕，由超8,500块8K LED模块构成，像素总量达1亿。空间布满的通高LED屏幕不仅是装饰，更是传达港城大愿景的媒介：访客将在此形成对大学的第一印象。
The renovated tunnel features LED screens covering both sides with a total length of 50 meters, composed of over 8,500 8K LED modules, totaling 100 million pixels. These floor-to-ceiling screens are more than just decoration; they serve as a medium to convey CityUHK’s vision, forming visitors’ first impression of the university.

师生们每日途经时，能感受焕然一新的活力氛围。为确保内容持续吸引，我们设计了随时间变化的数字叙事，呼应校园生活的律动。
As students and staff pass through daily, they experience a revitalized atmosphere. To ensure the content remains engaging, a time-varying digital narrative has been designed to resonate with the rhythm of campus life.

1.互动体验 / Interactive Wall

互动体验位于隧道的主入口处，我们希望为初次到访的人群构建港城大独有的精神印记。在这里，我们设置了两种不同的展示模式，包括港城大校徽演绎与校园地图交互体验。
Located at the main entrance of the tunnel, the interactive experience aims to create a unique spiritual imprint of CityUHK for first-time visitors. Here, two distinct display modes are available: an interpretation of the CityUHK logo and an interactive campus map experience.

港城大校徽演绎 / CityUHK, Logo Interpretation

在常态模式下，屏幕循环播放港城大标识动画演绎影片。基于港城大的校徽，通过几何结构的拆解、重组与碰撞，展现港城大开放包容与不断创新的先锋精神。
In normal mode, the screen loops an animated interpretation of the CityUHK logo. Based on the university emblem, the animation deconstructs, reassembles, and collides geometric structures to showcase CityUHK’s pioneering spirit of openness, inclusivity, and continuous innovation.

校园地图交互 / CityUHK, Campus Map Interaction

当有观众触摸 “TOUCH ME” 按钮，屏幕切换为交互式校园地图，呈现港城大的三维校园地图，并设置包括主要教学楼在内11个核心建筑的交互点位。用户选择目的地后即可获取最优路线指引，助力来访者解锁港城大通行路线。这种技术与用户体验的无缝结合，让每次穿行都兼具启发性与探索性。
When a visitor touches the “TOUCH ME” button, the screen switches to an interactive 3D campus map featuring 11 core buildings, including major academic halls. Users can select a destination to receive optimal route guidance, helping them navigate CityUHK. This seamless integration of technology and user experience makes every journey both inspiring and exploratory.

2.主通道 / Tunnel

主通道作为校园的正式入口，是连接交通枢纽与主校区的重要道路。基于人流量统计结果，我们将创意内容按照时段划分为高峰时期与非高峰时期，分别对应呈现港城大的学术成就与核心研究领域。
As the formal entrance to the campus, the main corridor is a crucial link between the transport hub and the main campus. Based on foot traffic statistics, creative content is divided into peak and non-peak hours, showcasing CityUHK’s academic achievements and core research areas respectively.

高峰时期 / CityUHK, Peak Hour

高峰时段，LED 墙面将动态展示港城大的最新学术成就。视觉创意上，我们从港城大的地理位置出发，将狮子山与校园标志性建筑作为创意背景，弹出窗口呈现突破性研究、奖项与校园新闻，形成专属港城大的一幅山水画卷。
During peak hours, the LED walls dynamically display CityUHK’s latest academic achievements. Visually, drawing inspiration from the university’s location, Lion Rock and iconic campus buildings serve as the backdrop, with pop-up windows highlighting breakthrough research, awards, and campus news, creating a unique landscape painting dedicated to CityUHK.

数字内容全天持续演绎：清晨是湛蓝天空、鸟鸣与朝阳；傍晚则洒落狮子山的金色余晖。通过融合自然景色、校园建筑、学术成就，隧道在此刻超越了其本身的物理通道功能，成为了为往返校园的访客们提供情感能量的空间。
The digital content evolves throughout the day: mornings feature azure skies, bird songs, and the rising sun, while evenings are bathed in the golden afterglow of Lion Rock. By blending natural scenery, campus architecture, and academic achievements, the tunnel transcends its physical function, becoming a space that provides emotional energy for visitors commuting to and from the campus.

非高峰时期 / CityUHK,Non-Peak Hour

非高峰时期，数字内容聚焦港城大重点研究领域，包括健康一体化、数码化社会、智慧城市、物质科学与脑科学。我们通过提取每个研究领域的关键词，进行符号化、视觉化的表达，营造沉浸体验，激发访客探索兴趣。
During non-peak hours, the digital content focuses on CityUHK’s key research areas, including Health One-World, Digital Society, Smart Cities, Materials Science, and Brain Science. By extracting keywords from each field and expressing them symbolically and visually, we create an immersive experience that sparks visitors’ curiosity.

我们相信，港城大的学术优势是“明日创新”隧道设计的灵感源泉。期待访客在体验后，不仅能更深入理解港城大，更将与研究者们共同踏上永续的探索之旅。
We believe that CityUHK’s academic strengths are the source of inspiration for the “Tunnel of Future Innovations.” We hope that after experiencing the tunnel, visitors will not only gain a deeper understanding of CityUHK but also embark on a perpetual journey of exploration alongside its researchers.

社交新地标
NEW SOCIAL LANDMARK

连接港城大与又一城的“明日创新”隧道于2025年5月21日正式启用。启动仪式上呈现了香港首个隧道时装秀，并带来了一系列互动数字体验。这一“明日创新”隧道项目立足本地，面向全球，彰显了香港作为国际旅游枢纽的创意天赋和文化活力。
Officially launched on May 21, 2025, the “Tunnel of Future Innovations” connecting CityUHK and Festival Walk debuted with Hong Kong’s first tunnel fashion show and a series of interactive digital experiences. Rooted locally yet facing globally, this project highlights Hong Kong’s creative talent and cultural vitality as an international tourism hub.

这一创新项目亦将为港城大创意媒体学院的师生提供展示创意成果的平台，丰富校园的视觉与学术氛围，激发跨学科创新，并加强大学与深水埗社区的紧密联系。港城大将以“明日创新”隧道作为教育导航的起点，践行其服务社会的承诺，并秉持“创科未来”的发展愿景。
This innovative project also provides a platform for students and faculty of CityUHK’s School of Creative Media to showcase their creative outcomes, enriching the campus’s visual and academic atmosphere, stimulating interdisciplinary innovation, and strengthening ties between the university and the Sham Shui Po community. CityUHK will use the tunnel as a starting point for educational tours, fulfilling its commitment to serving society and upholding its vision of “Innovating into the Future.”

随着数字媒体应用的广泛延伸，MOTSE墨子在商业实践中所涉及的场景亦更加多元化。本次港城大“明日创新”隧道数字体验项目的圆满落地，是我们数字场景应用的一次全新拓展，期待在更多的公共场景中相遇。
As the application of digital media expands widely, the scenarios involved in MOTSE’s commercial practices have become increasingly diverse. The successful completion of CityUHK’s “Tunnel of Future Innovations” digital experience project marks a new expansion in our digital scenario applications, and we look forward to meeting you in more public spaces.