Toyota City Museum: A Museum Created Together / Tanseisha

Client :
Toyota City Government
Year :
2024
Location :
Toyota, Aichi Prefecture, Japan

Concept: A museum that is continuously created by everyone

With citizens at the core, we gather diverse groups of people to interact and exchange ideas here. Through a variety of activities, we aim to preserve the historical context of the region, explore the unique charm of Toyota, and work together to shape the future of Toyota City.

The permanent exhibition, themed “Toyota’s Nature and People’s Livelihood,” creates an immersive space where visitors can encounter, converse with, and delve into “Toyota” by showcasing “objects” (physical materials) closely related to “Toyota” and people’s “memories.”.

Toyota City Museum: A Museum Created Together / Tanseisha

Core Highlights

Toyota Story – Glass Cube

The transparent glass cube, towering at 7.8 meters, transcends traditional categorization boundaries, presenting a comprehensive portrayal of “Toyota” through a vast array of cross-disciplinary physical exhibits. Each of the cube’s four sides corresponds to a distinct themed exhibition area, with exhibits closely related to that theme displayed on each side.

Toyota City Museum: A Museum Created Together / Tanseisha
▲Toyota Mono Talk ©PIPS inc., Ltd.、Hiroyuki Hirai
Toyota City Museum: A Museum Created Together / Tanseisha
▲Inside The Exhibition Hall ©Tanseisha
Toyota City Museum: A Museum Created Together / Tanseisha
▲Inside The Exhibition Hall ©Tanseisha
Toyota City Museum: A Museum Created Together / Tanseisha
▲Inside The Exhibition Hall ©Toyota City Museum

Toyota Memory Journey

Through animations and live-action footage, characters from different eras narrate their memory stories related to specific items. Simultaneously, the museum actively collects and exhibits visitors’ own “memories”, allowing the public to become co-creators of the exhibition content.

Toyota City Museum: A Museum Created Together / Tanseisha
▲Toyota Memory Journey ©PIPS inc., Ltd.、Hiroyuki Hirai
Toyota City Museum: A Museum Created Together / Tanseisha
▲Toyota Memory Journey ©PIPS inc., Ltd.、Hiroyuki Hirai

Giant Real-Life Geographical Environment Model

By condensing the diverse topographical and geomorphic features of Toyota City and combining them with dynamic background imagery, the exhibit vividly portrays the living scenarios of people coexisting with nature in different natural environments. On top of the large-scale dioramas, miniature scenes focusing on the daily lives of local residents are set up. Visitors can directly see some of the permanent exhibition hall’s collections in these scenes, achieving an organic integration of macro and micro narratives.

Toyota City Museum: A Museum Created Together / Tanseisha
▲Inside The Exhibition Hall ©Toyota City Museum
Toyota City Museum: A Museum Created Together / Tanseisha
▲Inside The Exhibition Hall ©Toyota City Museum
Toyota City Museum: A Museum Created Together / Tanseisha
▲Inside The Exhibition Hall ©Toyota City Museum

Everyone's Research Room

Provide citizens with a space for independent research and deep engagement. After a brief training, citizens can go upstairs to consult the museum’s collection, conduct personal investigations or specialized research, and truly become active users of the museum.

Toyota City Museum: A Museum Created Together / Tanseisha
▲Everyone’s Research Room ©PIPS inc., Ltd.、Hiroyuki Hirai

Children's Interaction Area

Transform local specialties such as Wupingbing and charcoal-grilled sweetfish into fun play facilities, allowing children to embrace the cultural charm of “Toyota” while playing, and fostering a sense of affinity towards the museum from a young age.

Toyota City Museum: A Museum Created Together / Tanseisha
▲Children’s Interaction Area ©PIPS inc., Ltd.、Hiroyuki Hirai

Yuanri (Temple Fair) Space

In the open public area, citizens and businesses are encouraged to independently plan small exhibitions, workshops, and other activities, much like traditional temple fairs. This space has become a symbolic venue for citizens to gather, exchange ideas, and collaborate.

Toyota City Museum: A Museum Created Together / Tanseisha
▲Yuanri (Temple Fair) Space ©PIPS inc., Ltd.、Hiroyuki Hirai
Toyota City Museum: A Museum Created Together / Tanseisha
▲Yuanri (Temple Fair) Space ©Toyota City Museum
Toyota City Museum: A Museum Created Together / Tanseisha
▲Yuanri (Temple Fair) Space ©平井広行

Modular Exhibition System

To support the collaboration between art students (curators) and citizens in exhibition setup, various types of standardized exhibition equipment have been specially designed. These exhibition equipment are not only flexible in function, but also largely made of local Toyota wood, echoing the architectural space while reflecting respect and utilization of local resources.

Toyota City Museum: A Museum Created Together / Tanseisha
▲Modular Exhibition System ©PIPS inc., Ltd.、Hiroyuki Hirai
Exhibition Design And Construction: 株式会社丹青社(TANSEISHA Co., Ltd.)
Exhibition Direction: 加藤 剛
Exhibition Planning: ⾕川 功晃、⻄川 瑛海
Creative Design: 西本 旭、福田 隆、森北 沙恵子、高井 諒、佐藤 明日香
Model and Scenography: 中井 弘志、榛澤 吉輝
Video Content Design: 平⽥ 研也、吉上 由⾹
Storage Design: (株)丹青研究所 一ノ瀬 裕行、植松 みさと、青島 彩、髙瀬 裕紀
Production and Installation: 鈴木 翔悟、福田 泰蔵
Project Management: 真下 政之、平島 亘
Architectural Design: 坂茂(Shigeru Ban)

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