ATELIER BRÜCKNER is responsible for the experience design of the brand launch of the Chinese automobile group BYD – Build Your Dreams in Germany. The company sets standards in the field of e-mobility. With its Pioneer Stores in premium locations in German cities, BYD reaches passers-by and potential customers. The store design conveys the DNA of the BYD brand. It is based on a style guide – a modular, flexible and smart design concept that expresses the company’s three-dimensional brand language.
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